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L'Oreal Middle East + Badge | Project Proposal

Executive Summary

L'Oréal is looking for a scalable, user-friendly mobile wallet solution to address the complexities of distribution and loyalty programs across its diverse brands and markets. The goal is to drive higher customer engagement, boost sales, and increase loyalty program participation both online and in-store.

Use Case:

Direct Customer Engagement: Establish a direct engagement channel for L'Oreal brands throughout the Middle East/GCC region, overcoming the complexity of the distribution network.

Loyalty Integration: Seamlessly integrate Badge with existing loyalty programs to enhance customer experiences and drive loyalty.

Mobile Wallet Leverage: Utilize mobile wallet capabilities to boost customer engagement, improve redemption rates, and increase Average Order Value (AOV).

Business Case:

First-Party Data Collection: Enable direct collection of customer data and insights, enhancing personalization and marketing strategies.

Increased AOV: Drive higher transaction values through personalized rewards and seamless purchase experiences via the mobile wallet.

Sales Channel Consistency: Ensure consistent customer experiences across distributor-managed sales channels.

Value-Added Integration: Simplify offer access and streamline purchases through easy technical integration, enhancing customer engagement.

Problem

Example current customer loyalty interaction:

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Key Requirements :

Creation: Ability to create and distribute digital passes for Apple Wallet and Google Wallet.

Integration: Configurable integrations with CRM, marketing platforms, or other data sources.

Customization: Full branding customization for digital passes.

Automation: Automated workflows for pass creation and distribution.

Analytics: Advanced tracking for pass performance and engagement.

API, White Labeling, & SDK: API, White Labeling, & SDK access for easily embedding Mobile Wallet functionality.

Geo-targeting: Location-based notifications for customer engagement.

Scalability: Easy scaling from small to enterprise-level usage.

Security: Secure data management and privacy compliance.

Support: Dedicated technical support and onboarding assistance.

Solution

Key Functionality

Integration: Integrate with L'Oreal's existing loyalty programs and POS systems across brands and distribution channels.

Customization: Provide a white-labeled mobile wallet experience co-branded with L'Oreal and its partners.

Real-Time Campaign Management: Deliver capabilities for launching personalized offers and managing customer engagement in real-time.

Security: Ensure data privacy and security measures meet regulatory requirements.

Recommended Product Implementation & Activation Flow

Integration Type:

API + No-Code User Interface for seamless integration with L'Oreal's systems.

Activation Flow:

Use a co-branded mobile wallet experience to distribute personalized offers and loyalty rewards.

Known List of End Users:

Upload CSV and send pass activation email

Upload CSV and send pass activation text

Pull in list via API and send pass activation email

Pull in list via API and send pass activation text

Unknown End Users:

Create signup link and distribute virtually

Create QR code and distribute physically

Drive activation and adoption via Campaigns

Send offers and updates via Push Notifications in the Campaign module

Resources & Documents

Decks

Product:

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Badge Product Deck⁠

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Badge Activation Flows⁠

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intro call recording -

here⁠

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Customers:

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Carrefour Case Study w/ Badge⁠

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Yale Case Study w/ Badge⁠

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Compliance:

Legal:

Badge Terms & Conditions⁠

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Security: Badge is SOC 2 Certified

Pass Examples

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Business Case

Cost Model

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Mutual Success Plan

Timeline

Timeline

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Task tracker

Task tracker

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Program Goals & KPIs

To measure success, we will work with you to align on the following type of program goals and KPIs:

Customer Engagement Rate: Track the number of customers who download and use passes from their mobile wallets.

Redemption & Conversion Rates: Measure the effectiveness of promotions or loyalty programs by tracking the redemption of offers via mobile wallet passes.

Customer Retention: Increase retention rates through enhanced engagement and loyalty features enabled by Badge.

Platform Adoption: For SaaS platforms, measure the number of clients adopting the Badge tool and generating mobile wallet passes for their end customers.

Here are the specific KPIs we have in mind for Loreal:

Increase Customer Engagement by 10-15%

Increase Redemption Rate by 10%

Increase Increase Average Order Value by 10%

Badge’s Mobile Wallet solution is designed to not only provide immediate engagement benefits but also deliver measurable outcomes that drive both cost savings and revenue growth. We look forward to partnering with you on this journey to transform your customer engagement strategy.

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