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Call center partner → Implementing PIN Verification script for phone numbers on Heyflow → LeadsHook and GetLeadForms have a native integrations to implement it
Ideas to implement to increase your lead quality
Increasing Contact Rate
Method to implement
Impact
Call within first 5 minutes (ideally 2-3 mins) + Double dial if no pick up
Very High
Call 3x within the first 60 minutes of the lead submission
Very High
SMS Pin Verification for phone number
High
Implement “pre-call” SMS and WhatsApp notifications to the prospects
High
Have lead respond with an SMS
High
Adjust to leads timetable when calling, not your own (calling outside of typical working hours)
High
Send the lead to"warm up" workflow to pre-screen it before it gets to client
High
Form partnership with call center (sell it as "upsell" if they are solopreneur or do not have sales team)
High
Use Bonjoro software to send personalized message via email or text before the call
Medium
Setup automated SMS and email follow ups once the lead submits details
Medium
Have automated lead nurturing journey (call, email, SMS, voicemail)
Medium
Have local Caller ID + use mobile number (avoid unknown number)
Medium
Register phone number with carriers to avoid spam
Medium
Leave a voicemail with value you're offering
Medium
Have the lead schedule a call with you or reply with best time to call
Medium
Have branded call - Truecaller, logo, name etc.
Medium
Use automation to schedule calls
Medium
Ask about preferred time to call on lead form
Medium
Recycle and call older leads
Low
Send them message on Messenger or other platform
Low
There are no rows in this table
Lead Qualification
Method to implement
Impact
Implement after submission qualification with call center
Very High
Disqualify people that do not meet client criteria in quiz (e.g. credit score, employment...)
High
After submission, make them reply to an SMS
High
Let the lead choose best time to contact after contact details submission
Medium
Reframe questions to get them hooked and interested in the product
Low
Enrich lead details with 3rd party software
Low
There are no rows in this table
Advertising
Method to implement
Impact
Use a memorable brand that is unique (this worked for us well)
High
Target demographics, age and gender of best converting users in your vertical (e.g. Life insurance, Solar, Roofing sells better to Men...)
High
Use storytelling and UGC to target specific group of people
Medium
Run Google Search Ads
Medium
Ad creative, messaging and ad copy relevant to the service product you offer
Medium
There are no rows in this table
Sales Team
Method to implement
Impact
Call within 5 minutes
Very High
Improve and test new scripts
High
Use Predictive + Preview Dialer
Medium
Daily morning stand-ups & Weekly sales training (provide access to quality sales training)
Medium
There are no rows in this table
Thank You Page
Method to implement
Impact
Dynamic Thank You Page - make it personalized + show proof and testimonials
Medium
Use humour on Thank You Page, make the prospect excited to talk to you
Medium
Create video on Thank You page - create curiousity to pick up the phone
Medium
Offer the prospect to book an appointment on the TY page
Medium
Mention clients phone number on the TY page
Low
Assign to the unique reference number
Low
There are no rows in this table
Increasing Lead Quality
Method to implement
Impact
Offer to send the high value information to email
Medium
Use well known influencers to recommend your service/product
Medium
Have the Lead know that they are being connected to "Advisor"
Low
There are no rows in this table
Resources
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