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Lead Quality Problem
What to do if the client struggles with lead quality
Solving Unqualified Leads / No Intent
Methods to fix low-quality leads. Most of these methods will help also with contact rates.
Solution 1
Adjust Quiz Qualification Questions using BNT
(Budget, Need to Your Solution, Timeline to Move Forward)
Reason: Qualify leads by their real interest and intent and disqualify “time-wasters”
You will have to charge more per lead to make this work.
But the client will make way more money so should be willing to pay more per lead.
Questions to add to your quiz/lead form
Solution 2
Run YouTube Ads
Reason: In most verticals, we see a 1.5x increase in CR % when running YouTube ads compared to social media ads
Solution 3
Use Google Search Ads for “Need in time” Verticals
Reason: Certain products are purchased only in the case of need in certain situations (e.g. PEST control, legal services, home services, plumbing, etc.) — therefore running on social media won't work well for the client and they will complain about the quality
How to implement
Solution 4
Target Ideal Client Demographic
Reason: Each vertical will have a typical market segment that has a higher likelihood of converting.
For example Life insurance is typically purchased by Men and is easier to sell to men between 18-40 as it's cheaper than 40-65+.
How to implement
Solving Low Contact Rate
Methods to fix low contact rate
Solution 1
Multichannel Contact (Call, SMS, WhatsApp, Email)
Reason: Each person will be more responsive via different contact channels. To increase contact rate we have to use the combination of Call, SMS, WhatsApp and Email to maximize contact rate.
How it works
You help clients implement multichannel communication.
If they do not have systems or the ability to use all the channels - implement and automate via HighLevel.
How to implement
Recommended sequence
Method
Timeframe
Automated iMessage/SMS/WhatsApp message
Upon lead submission
Client call (double dial)
Immediately after lead submission (under 5 minutes)
iMessage, SMS, or WhatsApp message
After first Client call → Send SMS or WA to check when you can call (if no response) (3-5 mins)
Client call 2 or WhatsApp Call
30 minutes after lead submission
Client call 3
60 minutes after lead submission
Email 1
After Client call 3 if no response - Repeat value proposition
Client call 4
12hrs after lead submission
iMessage, SMS, or WhatsApp message
After first Client call 4 (3-5 mins)
Client call 5
36hrs after lead submission
Email 1 Follow Up
After Client call 5 if no response - Follow Up
Client call 6
24hrs after Client call 5
WhatsApp call
24hrs after Client call 6
There are no rows in this table
Solution 2
Verify Phone Number with OTP
Reason: Use Twilio OTP verification on lead forms to confirm phone numbers
How it works
Phone Number Form
OTP Form
Solution 3
Have Lead Send You/Your Client WhatsApp or SMS Message on the TY Page
Reason: Start the conversation by having them text/WhatsApp your client first so they can establish a relationship
How it works
WhatsApp works better but it depends on the country you're running ads in. Some countries have more users using WA, some don't.
If WhatsApp:
If SMS:
TY Page Send Message - Example 1
TY Page Send Message - Example 2
Solution 4
Set & Sell Appointment to Small Clients, Leads to Clients with Strong Sales Operations
Reason: Small clients typically struggle with contact rate — so we can increase that by booking them appointments and sending non-appointment leads to larger buyers with established sales ops.
How it works
Implement a funnel where you will collect a lead info + have them book an appointment with the client on the thank you page.
Solution 5
AI Infrastructure Implementation
Reason: Solves speed to contact and people who don't want to be called immediately + pre-qualifies the person
How it works
Solution 6
Add Client's Phone Number to Thank You Page
Reason: People ignore calls from unknown or spam numbers
If the client rotates phone numbers or uses a power dialer this method won't be possible unless they have some common numbers
(e.g. area code 302-766-XXXX)
How to implement
Example of TY page with client number
(Name), this is (Client name).
I will ping you shortly with pricing and your options.
If you can please save this number to your contacts so we get connected faster. Thanks!
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