How we generate 11,000+ qualified leads every month
Getting as many leads and clients as you can possibly handle in any industry
$43.9M+
sales with our partners
1000s
of qualified leads generated monthly
85M+
impressions across media to generate qualified leads
Over the past few years I've generated well over 128,000+ leads.
Heyflow - Single Quiz (updated Oct 18, 2024)
LeadsHook Quizzes
We sold and monetized each of these leads for profit.
I did it across many industries from Insurance, Legal, Home Services to B2B, Coaching and so on.
In this doc, I want to share how are we doing it step by step.
Step 1: Use qualification survey to pre-qualify leads (avoid time wasters)
System to generate high intent leads
First thing before we start generating leads is to create a marketing funnel where we qualify them.
It can be done in ~1-2 days + I can show you what works best.
Below is an example of what I mean:
Example of Quiz from USDA Loans
Additionally, you don't want to be speaking to people who are not fit for what you offer or are just wasting your time.
To qualify leads here are a few methods to use:
Use BNT Qualification Questions in your form
BNT → Budget, Need to Your Solution, Timeline to Move Forward
You then automatically disqualify people by their answers — and only allow the best and high intent leads to go through.
This should solve the problem with having to talk to people who don't qualify for your service/product or have no interest.
Use One-Time-Passcode For Contact Details Verification
Most companies struggle with low contact rates on the leads they generate.
There are many solutions to this. One of them is phone confirmation with PIN code before the prospect is able to submit the form.
How it works
Phone Number Form
OTP Form
They are only able to submit the form once they verify their phone.
There are many other ways how to pre-qualify the leads which we cover in our private group.
Simon S. Testimonial
Step 2: Get in front of your ideal clients
Selecting traffic source and ideal demographics of clients
The easiest and the most predictable way to generate leads is to run ads.
With ads we can:
Sure you can get qualified leads with referrals or word of mouth, but it's less predictable and not very scalable.
Below are examples of the ad platforms we can use and Pros and Cons of each (swipe left to see all):
(Once we start working together I will recommend which platform is best suited for your product/service)
Evaluation
Meta (Facebook + Instagram)
TikTok
YouTube
Google Search
Google Display
LinkedIn
Twitter
Pros
Cons
There are no rows in this table
Each vertical will have a typical market segment that has higher likelihood of converting.
For example Term life insurance is typically purchased by Men and is easier to sell to ages between 18-40 as it's cheaper than 40-65+.
On the ad platform — we want to target the demographics of people we have the most success with.
This helps also with lead quality.
Internally we see 2-3x higher conversion rate when targeting specific demographics.
Here's an example of how getting qualified leads can affect your revenue (+$252k more in revenue)
The lead performance is really strong! Whatever the recipe is, I would love to replicate it and scale.
- Jordan T. - Sr Manager of Performance Marketing
Step 3: Create attention-grabbing ads
Create ads that generate leads for low cost
Our first goal when creating an ad is to “steal people's attention”.
In today's world, where endless content vies for attention, our ad needs to stand out and make people stop scrolling.
We can do this using a simple trick called 'pattern interrupt.'
Pattern interrupt is a neurolinguistic programming (NLP) technique that interrupts someone’s thoughts and states to grab their attention.
What makes people stop scrolling and click on the ad?
Example ad with Pattern Interrupt element
(obviously we will make it custom for what you sell and use digitally)
Porsche Magazine Ad
Once we create 4-6 of these attention grabbing ads we can start campaigns and get first leads.
We are very happy with the results! We got 28% conversion rate last month and still growing.
You saved the day again!
- Mitch Greenway
Step 4: Keep the best leads, sell excess to external partners
Monetizing every lead to increase business profit
You've got a steady flow of new leads coming in. You're selling your stuff to people who actually want it.
Now, we don't want to waste the leads that aren't a good fit for you. We've already paid for them, after all.
So here's what we do:
We partner with other businesses that offer complimentary services.
We sell them these extra leads, and we either get paid for each lead or we get a cut of what they make.
Here is a quick model how to can work:
Re-selling leads example
Here are some companies that follow the same/similar business model
Brand → generate leads → keep best leads to yourself & sell leads to partners
Most of these are 9-figure companies
Here are the revenue or acquisition data I could find:
NerdWallet ($539m/year)
CompareTheMarket (£467m/year)
CreditKarma ($1.6 billion/year)
GoCompare $793m acquisition
eLocal sold for $140m
MoneySuperMarket Revenue (£432m/year)
EverQuote ($269M/year)
LendingTree ($673m/year)
AssuranceIQ - Acquired for $2.35 billion
SelectQuote (~$1.25 billion/year)
+ there are many more that I haven't included
What to do if you want to learn more?
The steps outlined here are very “high-level” and there are many nuances to them.
We've learned a lot by generating 128,000+ leads.
If you're seeing this you likely booked a call with me or my team.
On the call — we will show you everything what we do internally + will give you access to 130+ docs with internal assets and materials.
See you in our private group!
— Jakub Jablonsky (Entrepreneur & Investor)
Lead quality is influenced by a few factors:
The scale really depends on the capacity of your sales team.
We can show you what are our partners that generate 20-30k leads per month are doing.
The general rule is: Daily budget= # of desired leads per day * average cost per lead
For most verticals leads cost $10-$20 (unless you have some very niche offer)
Ads, LinkedIn, Google, Events
Media buying is just clicking the buttons. That's not that complex. If you're a slow learner you can always hire for this position.
I have a friend of mine Peter who never generated leads before and did $35k his first month with 1 client.
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