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How we generate 11,000+ qualified leads every month

Getting as many leads and clients as you can possibly handle in any industry

Written by

Jakub Jablonsky⁠

(Entrepreneur & Investor)

$43.9M+

sales with our partners

1000s

of qualified leads generated monthly

85M+

impressions across media to generate qualified leads

Over the past few years I've generated well over 128,000+ leads.

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Heyflow - Single Quiz (updated Oct 18, 2024)

Heyflow - Single Quiz (updated Oct 18, 2024)

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LeadsHook Quizzes

LeadsHook Quizzes

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We sold and monetized each of these leads for profit.

I did it across many industries from Insurance, Legal, Home Services to B2B, Coaching and so on.

In this doc, I want to share how are we doing it step by step.

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Step 1: Use qualification survey to pre-qualify leads (avoid time wasters)

System to generate high intent leads

First thing before we start generating leads is to create a marketing funnel where we qualify them.

It can be done in ~1-2 days + I can show you what works best.

Below is an example of what I mean:

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Example of lead generation quiz funnel (click here to see live)⁠

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Example of Quiz from USDA Loans

Example of Quiz from USDA Loans

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Additionally, you don't want to be speaking to people who are not fit for what you offer or are just wasting your time.

To qualify leads here are a few methods to use:

Use BNT Qualification Questions in your form

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BNT → Budget, Need to Your Solution, Timeline to Move Forward

BUDGET: How much have you set aside to invest in [VERTICAL PRODUCT]?

NEED: Which of the following best describes your current situation regarding [VERTICAL PRODUCT]?

TIMELINE: If you are qualified, how soon you want to start/get XYZ?

You then automatically disqualify people by their answers — and only allow the best and high intent leads to go through.

This should solve the problem with having to talk to people who don't qualify for your service/product or have no interest.

Use One-Time-Passcode For Contact Details Verification

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Most companies struggle with low contact rates on the leads they generate.

There are many solutions to this. One of them is phone confirmation with PIN code before the prospect is able to submit the form.

How it works

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Phone Number Form

Phone Number Form

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OTP Form

OTP Form

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They are only able to submit the form once they verify their phone.

There are many other ways how to pre-qualify the leads which we cover in our private group.

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Simon S. Testimonial

Simon S. Testimonial

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Step 2: Get in front of your ideal clients

Selecting traffic source and ideal demographics of clients

The easiest and the most predictable way to generate leads is to run ads.

With ads we can:

Control the volume of leads we want each day

Get instant results (we'll get first leads on the day we launch ads)

Show ads to our ideal demographics or people searching for specific keywords

Sure you can get qualified leads with referrals or word of mouth, but it's less predictable and not very scalable.

Below are examples of the ad platforms we can use and Pros and Cons of each (swipe left to see all):

(Once we start working together I will recommend which platform is best suited for your product/service)

Evaluation

Meta (Facebook + Instagram)

TikTok

YouTube

Google Search

Google Display

Twitter

Pros

Scalable

Great algorithm to optimize for your desired market

Great targeting options

Easy to setup

Cheaper than other platforms

Easy to setup

Great targeting options

Very scalable

Ability to “pre-sell” with the video

High intent traffic

Higher quality leads

No creatives are needed (only copywriting)

Wide reach across various websites

Good for retargeting

Ability to target very specific roles, verticals, companies

Good targeting options

Cons

Required continuous optimization and new creatives

Lower to Medium quality traffic/leads

Requires video creatives and continuous optimization

Requires more time to produce the ads (scripting, recording, etc)

Specific keywords can be expensive

Requires skill to setup right keywords

Competitive

Lower Click-through-rate

Can be seen as intrusive

Lower quality traffic

Expensive- higher Cost per click compared to other platforms

Less effective for most B2C markets

Smaller audience and ad capabilities compared to FB and TikTok

There are no rows in this table

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Each vertical will have a typical market segment that has higher likelihood of converting.

For example Term life insurance is typically purchased by Men and is easier to sell to ages between 18-40 as it's cheaper than 40-65+.

On the ad platform — we want to target the demographics of people we have the most success with.

This helps also with lead quality.

Internally we see 2-3x higher conversion rate when targeting specific demographics.

Here's an example of how getting qualified leads can affect your revenue (+$252k more in revenue)

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The lead performance is really strong! Whatever the recipe is, I would love to replicate it and scale. - Jordan T. - Sr Manager of Performance Marketing

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Step 3: Create attention-grabbing ads

Create ads that generate leads for low cost

Our first goal when creating an ad is to “steal people's attention”.

In today's world, where endless content vies for attention, our ad needs to stand out and make people stop scrolling.

We can do this using a simple trick called 'pattern interrupt.'

Pattern interrupt is a neurolinguistic programming (NLP) technique that interrupts someone’s thoughts and states to grab their attention.

What makes people stop scrolling and click on the ad?

Vivid colors

High contrast images

Intriguing bold text/headline

Unexpected elements

Ugly creatives

Money

Sexual content (won't be approved on ad platforms)

Humor

Movement

Example ad with Pattern Interrupt element

(obviously we will make it custom for what you sell and use digitally)

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Porsche Magazine Ad

Porsche Magazine Ad

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Once we create 4-6 of these attention grabbing ads we can start campaigns and get first leads.

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We are very happy with the results! We got 28% conversion rate last month and still growing. You saved the day again! - Mitch Greenway

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Step 4: Keep the best leads, sell excess to external partners

Monetizing every lead to increase business profit

You've got a steady flow of new leads coming in. You're selling your stuff to people who actually want it.

Now, we don't want to waste the leads that aren't a good fit for you. We've already paid for them, after all.

So here's what we do:

We partner with other businesses that offer complimentary services.

We sell them these extra leads, and we either get paid for each lead or we get a cut of what they make.

Here is a quick model how to can work:

Let's say you generate 1,000 leads and make 100 sales out of it. Your product cost $800 → $80k in revenue

But you have 900 leads that didn't buy or are not fit — you can either market to them later or resell them and keep the additional profit (this you wouldn't make otherwise)

+ We have an AI infrastructure that can Reactivate or pre-qualify these leads via SMS for other products

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Re-selling leads example

Re-selling leads example

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Here are some companies that follow the same/similar business model

Brand → generate leads → keep best leads to yourself & sell leads to partners

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Most of these are 9-figure companies

Here are the revenue or acquisition data I could find:

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NerdWallet ($539m/year)

NerdWallet ($539m/year)

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CompareTheMarket (£467m/year)

CompareTheMarket (£467m/year)

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CreditKarma ($1.6 billion/year)

CreditKarma ($1.6 billion/year)

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GoCompare $793m acquisition

GoCompare $793m acquisition

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eLocal sold for $140m

eLocal sold for $140m

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MoneySuperMarket Revenue (£432m/year)

MoneySuperMarket Revenue (£432m/year)

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EverQuote ($269M/year)

EverQuote ($269M/year)

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LendingTree ($673m/year)

LendingTree ($673m/year)

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AssuranceIQ - Acquired for $2.35 billion

AssuranceIQ - Acquired for $2.35 billion

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SelectQuote (~$1.25 billion/year)

SelectQuote (~$1.25 billion/year)

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+ there are many more that I haven't included

What to do if you want to learn more?

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The steps outlined here are very “high-level” and there are many nuances to them.

We've learned a lot by generating 128,000+ leads.

If you're seeing this you likely booked a call with me or my team.

On the call — we will show you everything what we do internally + will give you access to 130+ docs with internal assets and materials.

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See you in our private group!

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— Jakub Jablonsky (Entrepreneur & Investor)

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Free Resources to help you grow your online business⁠

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How do I get high quality and qualified leads?

Lead quality is influenced by a few factors:

The source of the lead (e.g. Ads, Google, Direct Mail...)

Speed to contact (you help lead buyers to solve this by backend software)

Funnel qualification (quiz)

Brand and ads messaging (have a brand to a specific demographic that resonates and you can 3x CR% overnight - this what happened to us)

Contact details verification and enrichment (using 3rd party software to verify phone and enrich data points)

How many leads can I possibly generate per month?

The scale really depends on the capacity of your sales team.

We can show you what are our partners that generate 20-30k leads per month are doing.

How much budget do I need to generate leads for myself?

The general rule is: Daily budget= # of desired leads per day * average cost per lead

For most verticals leads cost $10-$20 (unless you have some very niche offer)

How do I find lead buyer partners?

Ads, LinkedIn, Google, Events

What if I have no experience with generating leads?

Media buying is just clicking the buttons. That's not that complex. If you're a slow learner you can always hire for this position.

I have a friend of mine Peter who never generated leads before and did $35k his first month with 1 client.

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