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Not Making Any Progress With Your Business?

Identify the problem, solve it and scale

The whole business is just a pipeline that has to work together. (see example in Step 1)

When everything is flowing smoothly, you're making progress and growing.

If there's a bottleneck, you need to identify it and solve.

At each stage of your journey you will face different challenges.

The whole goal of the business is to identify the challenge, solve it, scale — until another challenge appears.

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Step 1: Identify where you're stuck

Identify what is your current constraint that is holding you back from the progress

Below is the typical pipeline of the lead generation business ⬇️

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Identify Constraints of Your Business - Lead Generation Business Example

Identify Constraints of Your Business - Lead Generation Business Example

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Constraint → Step in your pipeline that's holding you back from moving forward

Leak → Inefficiency that limits you from maximizing the throughput through your pipeline

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Step 2: Specify what exactly is the problem + list solutions

Be specific about the exact problem that's holding your business back & list all solutions to implement for each problem you're facing

Example here:

Problem

Solutions

EMAIL OUTREACH

No Reply, Not Delivered, Not Opened

Solution 1: Warm up your email and Setup DKIM, DMARC and SPF

Solution 2: Check SPAM score of your email copy + Blacklists

Solution 3: Reach out to the correct ICP

Solution 4: Follow the whole interaction sequence (LinkedIn + Email + Social + Call) to maximize response rate

Solution 5: Follow up 3-4x with each potential client on all platforms (gap 1-2 days max)

+ more

Not Interested to Learn More

(Prospects replies but not interested in your offer)

Solution 1: Confirm you're reaching out to the right type of companies

Solution 2: Edit your Value Proposition/Offer

Solution 3: Review & change your outreach message/script

Solution 4: Improve your communication skills in writing + verbal

CALL BOOKING Problem

(Prospects are not booking a call with me)

Solution 1: Make it easy to book a call with you

If outreach — Send them booking calendar link instead just suitable times

Use wording: ”Does 10am tomorrow work? or here's my calendar if that's easier: [LINK]...”

Solution 2: Adjust your availability - have more open slots (6-8 per day minimum)

Solution 3: If outreach - try to do the “fact-finding” over email or chat and only book them once they are 1 foot in the door

There are no rows in this table

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Step 3: Solve the problem

Implement the solutions for the problem you're facing

Focus on 1 problem and implementation at the time.

Firstly implement the “highest leverage” solutions that will likely have the biggest impact (think 80/20)

Execute. Execute.Execute.

If you were inside our paid group (
Private group for top marketers⁠
) you would get a list of solutions for every single problem you'll likely see (+ exactly how to solve it).

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Step 4: Scale

Push more volume through your pipeline

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Scaling is just Increase of the volume through your pipeline

Money → increasing budgets

Time → putting more work hours

People → leveraging other's people time

But we only scale once we have the whole pipeline working.

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— Jakub Jablonsky (Entrepreneur & Investor)

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Free Resources to help you grow your online business⁠

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