Skip to content
Hi 👋 I'm Jade Chen
As a product leader, I drive profitable product growth by transforming customer insights and financial data into strategic retail execution.
About Me
Product leader with 7 years of domain experience in retail, e-commerce, and multi-sided marketplaces in the US and APAC. My superpower lies in translating complex data into clear, actionable strategies while balancing business margin health to unlock profitable, scalable growth.
I thrive at the intersection of financial acumen and customer insight, building repeatable forecasting and performance models that empower stakeholders to make confident decisions across quarterly planning, promotional strategy, and long-term budgeting.
With a background in Business Analytics, I bring deep technical fluency in Excel (pivot tables, index-match, data tables), SQL, Tableau, and A/B testing. I’m also experienced collaborating with cross-functional teams with Finance, Engineering, Marketing, and Data Science.
Experience Snapshot & Key Achievements
Outside of work, you can find me....
🛒 Small Business Owner for @softsetpsco: Handmade leather slippers (launched Aug 2025)
Core Story: Introduce US consumers to the East Asian cultural norm of wearing slippers indoors — highlighting etiquette, hygiene, and aesthetic.
Brand Values: Cleanliness, respect for home, beauty in daily rituals.
Target Audience:
🏃🏻♀️One of my personal goals this year is to complete a half marathon, so I’m currently training for SF marathon in July, 2025! (hit me up if you have any advice for a first-time marathon runner and/or have participated in SF marathon!)
🏔️Exploring and hiking beautiful trails that PNW has to offer.
Side Projects
Guest Management System - (Webapp made with Lovable)
Lately, I've been exploring various event planning websites to simplify complex planning tasks. There are a lot of great tools out there. Still, when it comes to the "guest experience", many people (including me) are left patching together spreadsheets, group chats, and last-minute reminders to make sure our guests feel taken care of.
Inspired by a recent conversation with a marketing leader about marketing automation tools, it got me thinking: why not bring these efficiencies to event planning?
That's when it clicked: managing large-scale events, especially coordinating guest lists, RSVPs, and day-of experience, could benefit from a more intuitive and automated approach.
So "Guestly" came to mind: a guest management experience designed to help people stay organized and create a more connected experience for their guests. ✨
The goal? Less friction and more fun. Fewer "Did I send out RSVPs?" moments.
I'll be sharing my process as I build Guestly from research to prototype to (hopefully) validation. If you're into product design, event tech, or creative automation, follow along with me on !
✨ Demo ✨
Guest Management
.
Event Timeline Management
My Work and Case Studies
Table of Content:
🎯 E-commerce Strategies
Cost-To-Serve (CTS) & Financial Analysis:
Quarterly Planning & Goal Setting
Market Insights & Competitive Analysis
🎯 Microsoft Sales Organization Case Study – Workflow Optimization for 36K+ Global Sellers
Developed a deep understanding of seller workflows, pain points, and areas for efficiency across roles and geographies through data analysis for 36,000+ sales and account managers. Presented the final recommendation to stakeholders and senior leaderships at Microsoft in 2022.
🎯 Tableau ( See more on my )
Enchantment Lottery Analysis
This visualization is to understand how competitive the Enchantment lottery is and insights into historical submission details to understand the most popular times and zones.
Seattle Building Permits
This visualization is to understand the development and utilization of land in the Seattle Area.
🎯 Bridging the gap between signing up and enrolling: Automated Email Notifications System
Problem and context:
We saw a big gap between customer signing up and finishing enrollment (20% gap). From historical data, we know that customers without a successful enrollment within 60 days of signing up are more likely to churn and end the service. Therefore, I proposed to build an automated email feature to engage with our customers such as reminding customers to complete enrollment and reminding them of their renewal coming up.
Read more ⬇️
🎯 Driving successful promotional campaign: Location-aware landing page + API integration
Problem:
Even though we are driving traffic to our page with paid media, our conversion rate has slowed. We hypothesized that our messaging on the page were too generic and not speaking to our customers based on their location and thus our paid media and go-to-market strategy are not as effective.
User Research:
Based on a user research study on how customers find a doctor's appointment, we discovered that proximity is the most important factor, followed by provider information and reviews. To increase customer engagement and sign-ups, we decided to make it easier for customers to find offices near their location and provide availability directly on our landing page.
Read more ⬇️
🎯 Case Studies - B2B Product Pricing Strategy
What is the business problem we are trying to solve?
The goal is to consider a new pricing model for myLDR, online portal for managing radiation badges, to generate revenue from the portal and support continuous investments in building features that make managing dosimetry easier for our customers.
Read more ⬇️
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.