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Section 3: Volta OS Deep Dive
Market Traction KPI Management
What sets Market KPI management apart from revenue growth metrics?
Market KPI management should not be confused with revenue growth metrics. What we are looking to establish is market signal in all stages of the journey around:
We have found that teams in their quest to generate revenue as quickly as possible, sometimes without a clearly defined ICP, ends up taking everything they can take to keep the lights on. There are many sentiments around this and the purpose here is not to get into a debate around whether that is best practice or not.
Volta's core philosophy emphasizes the importance of founders taking market feedback seriously. This approach helps them make fewer mistakes over time as they strive to find product-market fit.
Once the Problem Hypothesis has been defined, it is critical for growth to work with your teams. The goal is to define clear market traction KPIs that are relevant for their stage of growth. This will effectively track market feedback, which then feeds back into the ICP refinement as sprints and experiments are completed.
Below is an example of how a typical sheet would look. Each team needs to have one on their profile.
Table 1
Column 1
Column 2
Column 3
Column 4
Column 5
Column 6
Column 7
Month 1 Target
Month 1 Actual
Month 1 Differential
Month 2 Target
Month 2 Actual
Month 3 Differential
Customer Interest
Customer Engagement
Customer Conversion
Customer Value
Revenue
There are no rows in this table
ICP refinement and this process are the two most crucial tasks. As a growth coach, ensure they are not overlooked. If they are, the identified OKRs, challenges, and suggested support engagements may not be based on objective evidence. This could lead to a high likelihood of wasted investment.
However, if these tasks are completed, it will enable you, as a coach, to methodically and objectively provide relevant support to your teams
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