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Ecommerce

Ecommerce Events 2

Ecommerce Events 2

purchase

/_suY2a

purchase

Popis udalosti

Event is pushed to the dataLayer when user buys a subscription. It should not have been sent after refreshing the thank you page, but only at the moment when the user reached the page after being redirected from the payment gateway. Otherwise, transactions may be duplicated in Google Analytics 4).

Screenshot

Príklad kódu

dataLayer.push({ ecommerce: null }); // Clear the previous ecommerce object.

dataLayer.push({

event: "purchase",

ecommerce: {

transaction_id: "T_12345",

value: 5|10|20|xx,

currency: "EUR",

items: [{

item_id: "SKU_12345",

item_name: "card-once-5",

currency: "EUR",

item_brand: "Donation",

item_category: "card|patreon|btc",

item_variant: "once|monthly|patreon|btc",

price: 5,

quantity: 1

}]

payment_option: "",

recurrence: true|false,

period: "Once|Monthly|undefined",

payment_method: "CARD|PATREON|BTC",

});

Implementation document

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