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Customer Journey Mapping

Stage 1: Awareness
Description: The recruiter sees an advertisement for an AI-based recruitment platform while browsing. The ad highlights the platform's advanced AI capabilities for streamlining the recruitment process.
Stage 2: Research
Description: Intrigued by the ad, the recruiter visits the platform's website to learn more. They explore features such as AI-driven resume screening, candidate matching, and interview scheduling. They also read case studies and testimonials to understand how other recruiters have benefited from the platform.
Stage 3: Consideration
Description: Impressed by the platform's features, the recruiter requests a demo to see the platform in action. During the demo, they interact with the AI-driven interface, receive personalized recommendations for candidate sourcing, and learn how the platform integrates with their existing systems.
Stage 4: Decision
Description: After evaluating the demo and comparing pricing plans, the recruiter decides to purchase a subscription to the platform. They select a plan that aligns with their recruitment needs and budget and complete the subscription process online.
Stage 5: Onboarding
Description: Upon subscribing, the recruiter receives access to onboarding materials and training resources. They participate in a live training session conducted by a platform representative, where they learn how to use key features, navigate the interface, and maximize the platform's capabilities.
Stage 6: Implementation
Description: The recruiter collaborates with their IT team to set up integrations between the platform and their existing applicant tracking system (ATS) and other HR tools. They configure settings, import candidate data, and ensure a seamless transition to the new platform.
Stage 7: Daily Use
Description: The recruiter begins using the platform for daily recruitment tasks, such as resume screening and candidate sourcing. They leverage AI-driven algorithms to identify top candidates, review applicant profiles, and shortlist candidates for interviews.
Stage 8: Optimization
Description: Periodically, the recruiter conducts a performance review to assess the platform's effectiveness in streamlining the recruitment process. They analyze metrics such as time-to-hire, candidate quality, and cost per hire to identify areas for improvement and optimization.
Stage 9: Advocacy
Description: Satisfied with the platform's performance, the recruiter becomes an advocate for the platform and refers colleagues and industry peers. They participate in the platform's referral program, earning rewards or discounts for successful referrals and helping to expand the platform's user base.

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