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Logo Standardization Proposal

Subject: Proposal for Enhancing Brand Consistency for the Presbyterian Church of Ghana

Dear Leadership of the Presbyterian Church of Ghana,

Greetings in Christ.

I write with deep respect for the legacy and impact of the Presbyterian Church of Ghana, both spiritually and socially, across the nation and beyond. Your mission, history, and presence have shaped lives for generations and as a product designer and branding consultant, I believe the Church's identity should be reflected with clarity, consistency, and excellence in all visual communications.

In observing your materials—from local congregational signage to online content and publications—I've noticed a few inconsistencies in the use of the Church’s logo, colors, and design elements. These include:

Variations in logo formatting, sizing, and placement

Uncoordinated use of typefaces and design styles across branches and regions

Lack of a standardized approach in digital platforms, event branding, and print materials

While often unintentional, these differences can dilute the strength of the Church’s identity and hinder its ability to present a united and professional image, especially to younger generations and external partners.

Proposal:

I would like to respectfully propose a collaborative project to help the Church unify its visual identity while honoring its rich heritage. This may include:

A comprehensive review of the current logo and branding use

Creation (or update) of a unified Brand Style Guide rooted in the Church's values and history

Standardized templates for posters, flyers, social media, and publications

Logo refinement (if necessary) to improve scalability and clarity without altering the core design

Simple training materials for staff and communication teams in regional congregations

The goal is not to change the identity of the Presbyterian Church of Ghana, but to strengthen it visually and strategically so that every expression of the Church speaks with one clear and recognizable voice.

I would be honored to discuss further how we can make this vision a reality. Please let me know if I may arrange a meeting with the appropriate office or department to present this idea in more detail.

Thank you for your time and the continued work of the Church in transforming lives and communities.

In service,

Isaac Glover

Product Designer

Novus Artech

055 529 2385

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