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Revenue Architecture (2024)
The SaaS Sales Method - Sales As a Science
Blueprints for a SaaS Sales Organization
The SaaS Sales Method Fundamentals
The SaaS Sales Method for Sales Development Representatives
The SaaS Sales Method for Account Executives
The SaaS Sales Method for Customer Success & Account Managers
How to Get to $10M in ARR and Beyond
Blueprint Prospecting Textbook
Winning by Design Sales Notebook

Based on my research, here's the complete list of Winning by Design textbooks by Jacco van der Kooij and team:

Complete Winning by Design Textbook Collection

1. Revenue Architecture (2024) - Latest Release

The definitive textbook on Revenue Architecture
250+ diagrams, tables, and blueprints purpose-built for recurring revenue
Scientific foundations grounded in First Principles, Models & Data, and Systems & Processes
Growth design for scaling recurring revenue using six foundational models
Operating model for peak operational efficiency
Written for founders, CEOs, COOs, CFOs, FP&A professionals, GTM strategists
For companies with ARR from $10M to $10B
⁠

Sales Blueprints Series (6-Book Collection)

Book 1: The SaaS Sales Method - Sales As a Science

Foundation book of the series
Breaks down the science of sales into basic elements
Exposes the math underlying each stage in revenue production
Links marketing, sales, and customer success functions
Framework for shifting from "superstar culture" to "science culture"
Provides structure for processes, organizations, and training

Book 2: Blueprints for a SaaS Sales Organization

How to Design, Build and Scale a Customer-Centric Sales Organization
Gold standard practices for SaaS teams
Blueprints for building scalable sales organizations
Detailed graphics and floorplan recommendations
Focus on customer-centric approaches
Framework for scaling modern sales organizations

Book 3: The SaaS Sales Method Fundamentals

How to Have Customer Conversations
Distills organization-wide customer communication into simple interactions
Covers email, phone, and in-person meeting frameworks
Emphasizes "Impact" - understanding customer business results
Customer-centric vs. sales-oriented conversation examples
Impact-oriented communication frameworks for all sales roles

Book 4: The SaaS Sales Method for Sales Development Representatives

How to Prospect for Customers
Ultimate guide for SDRs
Advanced prospecting sales skills from recognized leaders
Determining right customer fit
Understanding customer's real pain points
Step-by-step prospecting instructions

Book 5: The SaaS Sales Method for Account Executives

How to Win Customers
Structured approach for AE success
Focus on helping customers commit vs. just closing
Fundamental sales skills for customer commitment
Advice for individual salespeople and sales team leaders
Blueprints for overcoming AE challenges

Book 6: The SaaS Sales Method for Customer Success & Account Managers

How to Grow Customers
Essential component of SaaS sales method
Fundamental skills for CS and AM roles
Interaction with rest of sales organization
Maximizing revenue from existing customers
Customer success frameworks and methodologies
⁠

Additional Winning by Design Publications

7. How to Get to $10M in ARR and Beyond

Startup growth guide
Focuses on helping startup founders and sales leaders
Generate revenue in recurring revenue business model
Strategic boardroom conversations
Customer churn prevention
Growth and hiring decision frameworks

8. Blueprint Prospecting Textbook

Advanced prospecting guide
Step-by-step prospecting methodology
Advanced prospecting skills for sales professionals
Currently listed as "Out of Stock" indicating high demand

9. Winning by Design Sales Notebook

Practical sales tool
Must-have tool for SaaS sales professionals
Includes key Blueprints from The SaaS Sales Method
Pre-formatted pages for customer meeting preparation
Note-taking templates for customer meetings
100 pages, 8.50x8.50 format
⁠

Key Content Themes Across All Books

Scientific Approach:
Mathematical foundations underlying revenue production
Systematic methodology over individual "superstar" performance
Customer-Centric Focus:
Impact-oriented communication emphasizing customer business results
Helping customers commit rather than just closing deals
Recurring Revenue Specialization:
All frameworks designed specifically for recurring revenue businesses
Unique challenges of SaaS and subscription business models
Complete GTM Framework:
Integration of marketing, sales, and customer success functions
End-to-end revenue architecture from $10M to $10B ARR
This comprehensive collection represents the most complete professional RevOps and sales methodology library available, with Jacco van der Kooij recognized as an internationally renowned business leader and thought leader on revenue growth and strategy.
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