Workflows for Palto Studios

DM Sorcery

Troubleshooting

How to evaluate your metrics when using tracking system

Whenever assessing metrics, go straight to the top.

If ABR is in KPI, change nothing.

Likewise, if PRR is in KPI, change nothing about the Trojan Horse Permission Message (even if MSR is ‘bad’).

For example, you could accomplish an ABR of 4% with a MSR of 8%. Change nothing!

For example, you could accomplish a PRR of 6% with a MSR of 9.5%. Change nothing here!

If you want more appointments, it’s better to pump more volume into a ‘sub-par’ system than to try improving it. For example: Say I’m sending 100 messages a day, with a 2% ABR and 10% MSR, and let’s say I want to double the amount of appointments I book. Instead of figuring out how to double my MSR, it’s easier (and much less risky) to double the amount of messages I send.

Once a proof of concept is discovered, look no further for shiny objects and just scale the life out of the system. 100 messages a day at a 1% ABR = 20 appointments a month = 3-5 clients/month.

Troubleshooting Bible

Metrics & Troubleshooting

Checkpoints

Cold Lead → Initiated

Initiated → (Message Seen) → Engaged

Engaged → Calendly’d

Calendly’d → Booked

Primary Metrics

Message Seen Rate (Initiated → Message Seen)

Measures how many people see the initial message sent

Minimum: 60%

Troubleshooting:

Your messages are being sent to spam

Use spam tactics to avoid being in spam

Your messages are not being delivered

Ensure that you don’t exit chat too fast, make sure your message finishes and says delivered

Test:

What variables you should test using testing workflow

CM Examples

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Engaged Rate (Initiated → Engaged)

Measures how many people positively replied to initial message

Minimum: 6%

Troubleshooting:

Quality of your profile

Profile picture not good enough

Your profile content not good enough

Content of PSDM message not good enough

Content of FUP Message not good enough

If people are not replying to the Direct Value DM™

You have not reached their soul enough with the desired outcome, or the other component.

Your profile is poor → they do not want to reply to you after seeing your profile

Test:

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Calendly’d Rate (Initiated → Calendly’d)

Measures how many people positively reply to booking a call

Minimum: 3%

Troubleshooting:

Offer contained in your evergreen VSL not good enough

Speed of response not good enough

Content of evergreen native VSL not good enough

Your delivery of the evergreen native VSL not good enough

Engaged FUP Process content & consistency not good enough

If people are not interested in booking a call after watching the Process-Selling VSL, then:

Your process is not good

Good means you have to actually showing them how you solve each and every problem that they're facing

You actually need to break down the process from A to Z on how you go from showing them that you know what they're dealing with showing them how you go about solving every problem they're dealing with and show them the potential of this new mechanism and show them actual real numbers

Your process is not unique enough to capture their attention that they want to implement it

or your VSL is poor.

Booked Rate (Initiated → Booked)

Measures how many people book a call

Minimum: 2%

Troubleshooting:

Calendly availability & configuration

Calendly’d ( C ) FUP sequence content & consistency

Secondary Metrics

A-MSR (Initiated to media seen rate) 60%

MS-BR - (Media seen to positive reply rate) 10%

B-CR- (Positive reply to calendly sent rate) 50%

C-DR (Calendly sent to booking rate) - 66%

How to evaluate your metrics when using tracking system

Whenever assessing metrics, go straight to the top.

If ABR is in KPI, change nothing.

Likewise, if PRR is in KPI, change nothing about the Trojan Horse Permission Message (even if MSR is ‘bad’).

For example, you could accomplish an ABR of 4% with a MSR of 8%. Change nothing!

For example, you could accomplish a PRR of 6% with a MSR of 9.5%. Change nothing here!

Once a proof of concept is discovered, look no further for shiny objects and just scale the life out of the system. 100 messages a day at a 1% ABR = 20 appointments a month = 3-5 clients/month.

External Variables

Before troubleshooting anything, ask the following:

Is my market on holiday? (August, Christmas, thanksgiving weekend, etc)

Are there any major world events that would prevent my niche from booking?

There may be worldwide or national events happening that are affecting your metrics (e.g. Covid on the Gym niche). If so, don’t make any changes - it’s likely your system is fine.

Start here → ABR out of KPI (1.5% or more)

Remember if Booking Rate is in KPI, no need to do any troubleshooting, just keep doing the workflow

1st thing to check: Is PRR in KPI (3% minimum)

If not, visit the

PRR section⁠

below and come back here once it is. Do not continue the next steps here until then.

If none of the above, move on to the next thing 👇

Calendly

You must be able to answer ‘YES’ to the following:

[ ] Is the link working & taking people to the right place?

[ ] Can you schedule events properly?

[ ] Did you follow the calendly configuration instructions in Acquisition Genesis?

[ ] Is there plenty of availability on your calendly event? (10+ slots available)

[ ] Are you avoiding overqualifying people as per Acquisition Genesis?

If all are checked, move on to the next thing 👇

Replying

You must be able to answer ‘YES’ to the following:

[ ] Are you replying to all engaged prospects within 12 hours (ideally 6)?

[ ] Are you avoiding answering questions from prospects in your replies?

[ ] Are you leveraging questions to get a call booked?

[ ] Are you leaving your answers to questions vague enough to keep them curious?

[ ] Are your replies result focused (keep them focused on the result, benefit & offer)?

[ ] Are you modelling your replies from the proven replies in the Program?

[ ] Where necessary, are you sending Looms to build rapport with your replies?

If all are checked, move on to the next thing 👇

Warm follow-up sequence

You must be able to answer ‘YES’ to the following:

[ ] Are your warm follow-ups consistent (every 2 days)?

[ ] Are you following up on all engaged prospects at least 8 times? (IMPORTANT)

[ ] Do you include ironic/humourous memes on your last 2-3 follow-ups?

[ ] Are your warm follow-ups simple, straightforward and without bullshit?

[ ] Are you linking your calendly in every warm follow-up you send?

If none of the above, improve/modify/test new variation of follow-up sequence

If none of the above, try the Skool group for help (be sure to attach all metrics, context, etc).

PRR out of KPI (3% or more)

1st thing to check: Is LVR in KPI (15% minimum)

If not, visit the LVR section above and come back here once it is.

If none of the above, move on to the next thing 👇

Script delivery

You must be able to answer ‘YES’ to the following:

[ ] Is your audio file sound quality good?

[ ] Are you Confident in your audio file?

[ ] Are you excited in your audio file?

[ ] Are you enthusiastic in your audio file?

[ ] Do you sound happy in your audio file?

[ ] Are you NOT going over-the-top in your audio file?

[ ] You are NOT being robotic?

[ ] You are NOT being dull?

[ ] You do NOT sound boring?

[ ] You do NOT sound monotonal?

Also ask a trusted friend, family member or fellow EasyGrow community member to answer the above questions for you. Since it’s your audio file, you’ll be naturally biased. You can always ask the community what they think of your tone by posting the audio file in the group.

If none of the above, move on to the next thing.

Script content

You must be able to answer ‘YES’ to the following:

[ ] Is the script offer focused?

[ ] Do you avoid rambling and saying unnecessary BS?

[ ] Is the script risk reversal focused (properly explains it)?

[ ] Do you avoid going into the details of your service/product (keep it ‘high level’)?

[ ] Are you getting to the point & offer in the first 10-20 seconds?

[ ] Does the script instil conviction multiple times?

[ ] Is the script long enough? (more than 1 mins to speak)

[ ] Is the script short enough (less than 2 mins to speak)

[ ] Is the script in your own words?

If answering YES to all of the above, try another audio file script variant that’s different from the existing one. If after exhausting all 3 of your initial audio file script variants, try the Skool group for help (be sure to attach all metrics, context, etc).

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