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We are an agency focused on consultancy specialised in Digital Analytics and Optimisation. Our work is capturing and analysing data through different tools (especially those from Google Marketing Platform ecosystem) to help companies improve multiple areas of their digital activity. But unlike other agencies, IKAUE’s differential value lies in how we achieve that.
OUR METHODOLOGY
1.
DATA IS THE BASIS OF OUR WORK
At IKAUE we transform data into an asset that allows us to propose decision-making actions which will improve each business area and make our clients' resources profitable. Our objective is to optimise acquisition, conversion and analysis processes to obtain better results. That is why our proposals will always be based on the data we can get.
2.
WE PRIORITIZE BUSINESS IMPACT
A key component of our offer is constantly evaluating the potential impact of the actions and tasks we propose to our clients. We avoid optimisations and analyses with no clear objectives and work in a targeted strategic method according to their needs. That allows us to review and redesign measurements and prioritise high-impact actions.
3.
WE ARE LIKE YOUR IN-HOUSE TEAM
We get involve in our clients day-to-day work -that is one of the reasons to our success as a business. We have committed specialists who perform as an in-house team for our clients and strive to identify problems to come up with rapid solutions. Besides, IKAUE’s talents work hard to deliver those accurate answers via easy-to-use communication channels.
OUR DATA FIRST SERVICES
Google Analytics
Digital Analytics with Google Analytics
We are Spanish leaders in Digital Analytics, especially with Google Analytics. Barely any data resist us, and when that happens, we do enjoy the challenge of improving our level. Our goal is to find the right formula for each client and that is why we master Universal Analytics, Google Analytics 4, Google Tag Manager, Looker Studio, custom scripts, dimensions, goals, hacks and so on.
Google Cloud
Data modelling and visualization
Thanks to Google Cloud and BigQuery, we create complex cross-data ecosystems focusing on SEO, Marketing, Analytics or Conversion. With that data, we help to professionalize our clients' decision-making, modelling them and transferring them to different tools for easy consumption, as well as creating reports, qualitative reports, dashboards, alerts and automation for their day-to-day work.
SEO
Search Engine Optimization
We are specialists in Technical SEO. We understand and analyse how search engines work and adapt websites to get the most out of them. Through our methodology based on data and thanks to Google tools, we make the necessary technical adjustments with which we manage to optimise a large number of pages for terms related to the brand and improve their ranking in SERPs.
CRO
Optimization of the user experience
We analyse the user experience to look for optimizable conversion paths that allow us to meet objectives. We do that by detecting their interests and frictions based on accurate data. That helps us change sensitive parts of our client's website or mobile app which did not perform adequately. Data also allow us to showcase the right page sections for the user.
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