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Social Media

Keep your chapter’s messaging consistent and professional by following IJM’s brand guidelines. Use approved fonts, templates, and visuals, and repost official @ijm content when possible.

Quick Guidelines:

Stick to 1–2 fonts across posts and emails

Use IJM brand photos and templates (Canva is great!) - See

IJM Resources⁠

Don’t alter the IJM logo or pair it with your school’s logo

Highlight key dates and use hashtags like #untilallarefree

Share officer bios and member stories to build connection

Stay nonpartisan and thoughtful in all content

Get written consent before sharing identifiable photos

Templates / Examples:

Content Ideas

Pay attention to holidays and important dates regarding human trafficking, and have content to post on those days. Examples:

August: World Humanitarian Day

October: International Day of the Girl Child (United Nations)

November: World Children’s Day, Thanksgiving Day, Giving Tuesday

December: International Day for the Abolition of Slavery, Human Rights Day, Christmas Eve

You can post mini biographies of each of your officers, so your campus and chapter can get to know them. This can be a simple photograph with a bio. (

Example from Anderson.⁠

)

You can also introduce chapter members on social media. Baylor IJM has #WhyIJMWednesday where members explain why they are a part of IJM. (

Example from Baylor⁠

Provide statistics and information on trafficking. TCU goes a great job with this with #TruthAboutTrafficking Thursday! (

Example⁠

Quick Guidelines:

Templates / Examples:

Content Ideas

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