Skip to content
We use language that focuses on survivors as people, not the violence they have experienced. Examples: People in poverty, people in slavery, oppressed people. Not: slaves, the poor, the oppressedOur words reflect the inherent dignity of the people we serve, and the freedom survivors now have from violence.Examples: No one is “voiceless.” We cannot give anyone a voice. Lead with their identity as a survivor, rather than a victim.
Headlines: BoldSetting: Uppercase Headlines: Bold or Medium Body Copy: Regular or Medium Setting: Title case or sentence case Headlines: Bold or RegularBody Copy: Regular Setting: Title case or sentence case
IJM Resources
Fact Sheets, Maps, Brochures
Brand Guidance & Messaging
Mission
IJM’s mission is to protect people in poverty from violence by rescuing victims, bringing criminals to justice, restoring survivors to safety and strength, and helping local law enforcement build a safe future that lasts.
Vision
Our Vision is to rescue millions, protect half a billion and make justice for people who are poor unstoppable.
Boilerplate
International Justice Mission is a global organization that protects people in poverty from violence. IJM partners with local authorities in 33 field offices in 18 countries to combat slavery, violence against women and children, and police abuse of power against people who are poor. IJM works to rescue and restore victims, hold perpetrators accountable, and help strengthen public justice systems. Learn more at
The Problem: Everyday violence
The threat of violence is part of everyday life for people who are poor. It’s as much a part of poverty as hunger, disease or homelessness. This is not the violence of war or genocide, but common, criminal violence that is already against the law—crimes like slavery, violence against women and children and police abuse of power.
In many communities, criminals expect no consequences for these crimes. Laws are not effectively enforced, so they continue to enslave and abuse people who are poor. People in poverty are uniquely vulnerable to this violence, because while their wealthier neighbors can pay for security and safety, they cannot.
Our Solution
In the face of this abuse, IJM and our partners protect people in poverty from violence. We collaborate with local authorities to build communities where all people can expect to be safe and protected.
Communicating about Survivors
Some helpful things to remember as we communicate about survivors in a way that honors their dignity.
Sample IJM Presentation
Brand Guidelines
As IJM, we want to feel united as a brand. We have given you access to the same brand guidelines that IJM staff use to develop materials and campaigns. Please review these guidelines and utilize the resources as you are sharing about IJM on your campus.
Logo
Important: Do not alter the original logo artwork in any way.
Minimum Size
To ensure legibility and clear print reproduction, do not apply the IJM logo at a size that is too small.
Minimum size for print: 0.5” wide
Minimum size for web: 55 pixels wide
Clear Space
Always keep the logo clear of any other graphics, images or text.
Color Variations
Logo should only be used in IJM blue, white or navy.
Typography
When possible, please use IJM standard fonts in IJM materials.
Oswald
Inter
Volkov
Color Palette
IJM Blue should be used primarily and can be paired with dark blue and white.
Videos
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.