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Title
Owner
Drafts
Stage
Type
Campaign
Est. publish date
Distribution channels
Featured asset (optional)
Final Deliverable Link(s)
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Idea
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Idea
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Status (uses highlight colors to distinguish selected items)
Content stages
Stage
Description
1
Idea
Just an idea for now.
2
Approved
Idea has been approved by the team or content lead.
3
Producing
Content is currently in production.
4
Editing
Content is being edited, reviewed, and waiting for final approvals.
5
Uploaded
The content has been uploaded or staged to your CMS, social media platform, newsletter tool, etc.
6
Live
We’re live!
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Content types
Format
Description
1
Blog post
The good ‘ol blog post.
2
Video
YouTube, TikTok, Instagram, etc.
3
Podcast episode
Your organization’s podcast
4
Infographic
Customized infographic
5
Whitepaper
Traditional whitepaper that may or may not be gated
6
Social media
Content made for social media
7
Webinar
Online video to educate your current and potential customers
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Distribution channels
Channel
Detail
1
Blog
The organization’s main blog
2
Email newsletter
Recurring newsletter sent to customers or subscribers
3
Website Chatbot
Site notifications on a tool like Intercom
4
Community forum
A forum where folks in the community and customers congregate like Facebook group, Discourse group, etc.
5
In-product promo
A notification in your actual product (if it’s digital) indicating a new feature is available and why it’s important
6
Facebook
Posts or ads
7
Twitter
Posts or ads
8
LinkedIn
Posts or articles
9
Instagram
Posts or stories
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Statuses
Status
1
Ideating
2
Planning
3
In-progress
4
Done
5
Launched
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Posts + Caroucels
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Tag line
Caption
Planned publish date
Type
Channel
Draft
Refrence
Who Are We
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8/1/2024
Post
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Hybrid Branding And Voice
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8/3/2024
Caroucel
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Why We Do it
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8/5/2024
Post
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WorkShop 1
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8/8/2024
Caroucel
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Call For Action
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8/10/2024
Post
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Charchter Creation (Educational)
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8/12/2024
Caroucel
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Call For Action
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8/15/2024
Post
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Educational
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8/19/2024
Caroucel
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Hybrid Tournamets Launch
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8/22/2024
Post
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Educational
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8/25/2024
Caroucel
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Call For Action
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8/27/2024
Post
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Workshop 2
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8/31/2024
Caroucel
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Reels
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Planned publish date
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Channel
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Refrence
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August 2024

Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
28
29
30
31
01
02
03
Who Are We
Hybrid Branding And Voice
04
05
06
07
08
09
10
Why We Do it
WorkShop 1
Call For Action
11
12
13
14
15
16
17
Charchter Creation (Educational)
Call For Action
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19
20
21
22
23
24
Educational
Hybrid Tournamets Launch
25
26
27
28
29
30
31
Educational
Call For Action
Workshop 2
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Types 5
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Channels 3
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