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Product Brief on Acid Template
The Product Brief (on Acid)-aka PBA-is a central framework that’s distilled the most essential product information in a brief that can be applied for iterative applications across sales, marketing, and customer success materials.
Product Description
Write a one or two sentence description of your product or feature.
How it Works
You should be able to describe how your product or feature works in three-five steps. Then list which features are essential for the user to complete each step.
Name
Step One.
Step Two.
Step Three.
1
Description
Create your project board, tasks , goals and status bucket
Assigned each tasks with details, deadline to team members and track status/progress
Manage and monitor task in different views or connect to other apps (Tablaue, PowerBI, etc)
2
Key Features
There are no rows in this table
Target Audiences
Who is your target user or target buyer? Sometimes they are the same, but sometimes (mostly in B2B), the person using the product can vary from the person who signs the contract for purchase.
Key Indicators
Identifying how to measure success of your product is always a challenge.
Ultimate desired outcome: what’s the ultimate objective for your target user? (i.e: increase revenue, save time, improve efficiency)
Use Cases: Your use cases should be measurable value propositions that a user can benefit from in more than one way (aka use case).
Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective.
List your external key indicators/metrics that measure success for your use case
Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective.
List your external key indicators/metrics that measure success for your use case
Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective.
List your external key indicators/metrics that measure success for your use case
Use Cases
This is a way to help you break down all the ways your core value propositions and provide sufficient context.
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Use case 1 : Reduce Project Management Time
When there are too many tasks where each tasks could be dependent of each other, along with multiple team members, I want to accurately assign those tasks to my team, know how proactively they work on each tasks so that I can effectively manage my project and deliver output on schedule.
Use case 2 : Increase project/product delivery qualities
When I work on multiple complicate project, I want the tools that can help me make sure every team members are on the same page and well-aware of the goal we’re heading towards and know exactly when something seems not going well and I should jump in to assist so we can finish project on time with minimum errors.
Use case 3 : Data pull to third-party report application
When I need to present project progress to my boss, I want to tool that can automatically recorded progresses in the well-formatted report so that I don’t have to spend much time preparing reports for my boss.
Use case 1 : Reduce Project Management Time
Features
List all the features that apply to this use case.
JTBD
When [I have a pain point], I want [solution] so I can [achieve my customer performance indicator]
When there are too many tasks where each tasks could be dependent of each other, along with multiple team members, I want to accurately assign those tasks to my team, know how proactively they work on each tasks so that I can effectively manage my project and deliver output on schedule.
Pain Points
What are the current frustrations and pains your target user is currently experiencing?
Pain Relievers/Solutions
What are some technical solutions to alleviate your user’s pain?
Value Propositions
What is the value/gains the user can receive from your product's solutions?
Performance Indicators
What metrics can you use to measure the impact of your value propositions?
Product Transformation
Whats the product vision for how your product helps your user achieve their ultimate goals?
-Usually product/project manager spend more than half of their working hours on the house keeping work such as managing task, following up team members, instead of spending time one high-level project vision and risk management.
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