Write a one or two sentence description of your product or feature.
You should be able to describe how your product or feature works in three-five steps. Then list which features are essential for the user to complete each step.
Who is your target user or target buyer? Sometimes they are the same, but sometimes (mostly in B2B), the person using the product can vary from the person who signs the contract for purchase.
Identifying how to measure success of your product is always a challenge.
Ultimate desired outcome: what’s the ultimate objective for your target user? (i.e: increase revenue, save time, improve efficiency)
Use Cases: Your use cases should be measurable value propositions that a user can benefit from in more than one way (aka use case).
Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective.
List your external key indicators/metrics that measure success for your use case
Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective.
List your external key indicators/metrics that measure success for your use case
This is a way to help you break down all the ways your core value propositions and provide sufficient context.