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VA
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Ensuring ROI
Just like with any business investment, you want to make sure that hiring a VA brings a positive return on investment for your business. That's why it's important to:
1. Set Goals
When you and your VA first start working together, you need to clearly indicate your expectations from them. What do you want them to accomplish during their working hours?
Develop goals that are unique to your business needs, and when possible, quantify your expectations.
2. Track Efficiency
Almost all VAs work at an hourly rate, so you need to make sure they're using your paid time efficiently. That might sound impossible with a remote assistant, but there are a lot of great tools you can use to track productivity virtually. A tool I'd recommend is Time Doctor, which provides screenshots of their computer screen when working. If you've hired a VA via Upwork, they have their own time tracking widget that helps ensure VAs stay on task.
3. Measure Results
Even if your VA is an efficient worker, you have to make sure their efforts are actually helping your business get more leads.
Keep track of your VA's time allocated to various tasks, and see how they impact your lead generation efforts overall, monthly or quarterly.
Are the number of new leads generated worth the cost of the VA?
If you carefully vetted your VA and delegated tasks appropriately, there's a good chance you've found a valuable solution to your lead generation problems.
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