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Cold outreach emails
Email 1 - Day 1 (Monday)
Subject: the employee wellness gap between water and soft-drinks
Body:
Hi [First Name],
You might’ve noticed that most offices have a water bottle refill dispensers and a beverage fridge full of soft-drinks, but nothing in between. Even when companies try to fill the gap with healthier options, the per-item cost can make stocking them hard to sustain.
We built SUPR.Fusions to solve that issue. It's a compact dispenser that mounts directly above your existing water bottle filler and turns it into a functional beverage station; no plumbing, electronics, or Wi-Fi required. Each SUPR.Fusions unit has a total of six all natural, sugar free, low-calorie syrup options that the user can dispense into their water bottle for a quick and healthy flavored beverage.
We're running a free 60-day pilot in the [City/Region] area right now. Our onboarding team handles the setup, delivers the flavor cartridges, manages the restocking—you just point us to the filler. No cost, no commitment.
If you think this could be a good fit for [Company] I’ll get you connected with our client success team! They'll walk you through the specifics, answer any questions you have and get a call scheduled.
[Signature]
Email 2 - Day 3 (Wednesday)
Subject: $0.18 vs what you're spending now
Body:
Hi [First Name],
Following up on my email from earlier this week; wanted to share one thing that tends to get the right people's attention.
Most companies stocking beverage fridges are paying $1.50-3.00 per unit for bottled drinks. SUPR.Fusions runs at $0.18 per 12oz serving; that's a 60-80% reduction in per-serving cost, and it eliminates the single-use plastic entirely.
One fully loaded unit holds 1,500 servings. It's a meaningful line item improvement that also gives your wellness and sustainability programs a tangible win.
If it sounds interesting, let me know and I’ll get you connected with our client success team! They'll walk you through the specifics, answer any questions you have and get a call scheduled.
[Signature]
Email 3 - Day 5 (Friday)
Subject: closing the loop
Body:
Hi [First Name],
Just touching base one last time - If the beverage amenity conversation isn't a priority right now, I totally understand.
But if it's something worth revisiting down the line, our pilot program is a low-risk way to test it with your team. Thanks!
[Signature]
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