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Requires plumbing and Wi-Fi. $375/mo base, $600+ fully loaded. Enhancements such as caffeine, probiotic, electrolyte Sells through OCS partners who lease to end customers; Bevi handles lead gen then passes off.
Bevi Competitive Intel
Gathered intel via sales call with Bevi. Posed as someone working with a startup VC to improve employee retention across their portfolio companies; naturally came across Bevi as a potential solution. Asked about market fit beyond corporate, framing it as wanting to replicate the approach across other verticals if the initial project landed well. This opened up candid conversation about where Bevi does and doesn't work.
Bevi’s main product is the full beverage station (still/sparkling/hot water + flavors/enhancements).
Corporate campuses
Bevi identified corporate campuses and tech companies as a strong market. SUPR.Fusions can enter the same space at lower cost with zero infrastructure; no plumbing, no Wi-Fi, no IT involvement. Decision-maker is typically an office manager or facilities lead, and the budget tolerance at that level makes our pricing a non-issue.
Gyms
Asked specifically about gyms and yoga studios. They tried to sell it as a good market but couldn't substantiate it. When I pressed on cost being a barrier for gym owners, their answer was that gyms "just raise membership prices to cover it" - not a great solution. They also acknowledged that gym owners are hesitant to bring in an amenity members love if there's a risk they'll need to remove it later when cost doesn't pencil out. On top of that, Bevi is fundamentally mismatched for gyms; the majority of their features (hot water, sparkling, coffee) aren't relevant in that environment, yet the customer still pays for them. SUPR.Fusions has a real shot here if priced right. The key is framing: leading with ROI, member acquisition, or retention puts the gym owner in a position of justifying spend against metrics they can't reliably track. Instead, position SUPR.Fusions as a baseline amenity; same category as a phone charging station or clean towel service; where the question becomes "is this cheap enough to obviously be worth having" rather than "where's my return." That reframe only works if the monthly cost is low enough that keeping it is a default decision, not a deliberated one. If we hit that price point, gyms open up. If not, they're a later play.
Competitive ads opportunity
Run Google Ads targeting queries around Bevi issues; people searching for problems, slow machines, installation headaches, cost complaints. Ad copy leans into exactly where Bevi is weakest: "Sick of your Bevi? No plumbing, no Wi-Fi, no waiting." Captures people already in-market, already experiencing Bevi's pain points, and drives them directly to the SUPR.Fusions site.
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