The checklist serves as a policy guide for the SEO team, offering explicit direction on the key elements that must be incorporated into a blog post to enhance its readability. This guidance aims to enhance the visual appeal of the blogs, thereby leading to improved ranking.
Title
Title Examples:
Social Media for Law Firms: A Simple Guide
Law Firm Marketing Strategies That Work in 2023
Lead Generation for Lawyers in 2023: 5 Quick Tips
23 Personal Injury Lawyer Marketing Ideas For Beginners in 2023
Article By
Author’s name and picture
Last Updated
Month date, Year
Table Of Content
Word Count For Blog
1500 to 3500 words
Paragraph Size
A large paragraph (90 words or more) is usually accompanied by a relatively smaller paragraph or visual aid/picture
35 to 60 words per paragraph
How do they break paragraphs?
Completing an idea within a paragraph and briefly introducing what is to be discussed in the next paragraph in the last line
Use small transitional paragraphs between two large paragraphs