Best Practices

Writing a statistical blog blog post can be a great way to add credibility and depth to any content. However, it is critical to use statistics and facts responsibly. Mentioned below are some best practices for writing blog posts with statistics. By following these best practices, the SEO team can write statistical blog posts that are informative, credible, and engaging for your readers.

1. Choose Relevant Statistics:

Ensure that the statistics being used are directly related to the blog post's topic and support the main points or arguments. Avoid using statistics just for the sake of it; they should add value to the content.

2. Use Reliable Sources:

Always use statistics from reputable sources such as government agencies, academic research, industry reports, or well-known organizations. Avoid using statistics from unverified or biased sources.

Refer to

Content Library⁠

for reliable sources.

3. Cite The Sources:

Provide clear and accurate citations for all the statistics included in the blog post (or embed links to the source). This helps establish credibility and allows readers to verify the information themselves.

4. Explain The Statistics:

Don't just drop statistics into the blog post without context. Explain what the statistics mean and why they are relevant to the readers. Interpret the data and highlight its significance.

5. Provide Context:

Help the readers understand the context of the statistics. Explain any terms, units of measurement, or trends that may not be immediately clear to the audience.

6. Visualize Data:

Consider using charts, graphs, and infographics to present statistics visually. Visual representations can make complex data more understandable and engaging. Readers only read about 20% of the text in in the blog post before moving on. Visual content, on the other hand, gets 94% more views than text-only content,

7. Use Up-To-Date Data:

Ensure that the statistics being used are up-to-date. Outdated statistics can undermine the credibility of the blog post.

8. Be Transparent About Limitations:

Acknowledge any limitations in the data or potential biases in the statistics presented. This shows that the writer is being honest with the readers.

9. Use Statistics Sparingly:

While statistics can enhance the blog post, it is not wise to rely solely on them. Use a mix of statistics, anecdotes, expert quotes, and other forms of evidence to support the content. Avoid overwhelming the readers with too many statistics. Select a few key statistics that are most relevant to the topic and present them clearly.

10. Engage Your Readers:

Encourage reader engagement by asking questions related to the statistics being presented. Encourage them to share their thoughts or experiences in the comments section.

11. Respect Privacy:

When dealing with personal or sensitive data, be mindful of privacy laws and ethical considerations. Anonymize data when necessary and respect individuals' privacy rights.

12. Follow Copyright and Fair Use Guidelines:

Be aware of copyright and fair use laws when using charts, graphs, or images containing statistics. Always provide proper attribution when using visuals created by others.

13. Use Your Own Company’s Data:

Use statistics from NETFLY’s own experience to talk about how NETFLY is succeeding and give advice that can help others succeed too. Utilize NETFLY’s database and client performance.

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