Velocia Overview

What we do?

Velocia is an incentive based rewards platform aiming to change rider behavior. Velocia uses rewards to encourage people to get out of single occupant vehicles, and into any other form of transit – both public and MaaS – with a mission to improve the way people get around in their cities. Velocia has experience working with Public Transit agencies, Mobility Service Providers and Municipalities.

Product Overview

The Velocia rewards platform is built as an integrated web app designed to be embedded within a mobile ticket/journey planner app.

Here’s an example of our product within

Transit GO Ticket⁠

in the Seattle market.

Earn

⁠

Default view (Recent earnings + featured campaign)

⁠

Campaign categories

⁠

Campaign details view

Users can browse campaigns where they can earn points for completing certain actions such as

Ride certain modes of transit

Reaching a ride goal (i.e. streak campaign)

User surveys

On the backend we have an admin tool that allows our AMs to work with transit agencies and create campaigns for a given tenant without dev work required. From admin and AM is able to set the following information for a campaign

Title

Description

Points + Earning Rules

Campaign photo card

Campaign category

Campaign category UI position

Is Featured?

Redeem

⁠

Redeem tab default view

⁠

Offer categories

⁠

Offer detail view

Users can browse available offers that they can redeem their points on

⁠

Acts as a catchall for additional information

User Personas

Our user personas will depend on the type of app that we’re integrated with. Here is what we know about users within the Transit GO Ticket app so far.

Transit GO Ticket

TGT is the mobile ticketing platform within the Seattle region. In addition to this there is also ORCA, which is the smart card (similar to PRESTO).

Persona 1: Daily Commuter

Transit dependent, does not own a single occupancy vehicle

Relies on transit to commute to work

Persona 2: Casual rider

Take transit 1-2 times a week (usually to go into the office because they work a hybrid job)

Persona 3: Occasional rider

Owns a single occupancy vehicle

Works from home

Takes transit on a monthly basis for the occasions that they need to travel downtown

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