Redeem

Introduction

The scope of this project encompasses the redesign of the "Redeem" tab interface and user experience.

Business Objectives

Improve the discoverability of redemption offers

Increase user engagement by encouraging users to redeem more often

Feature Description

Current Layout

Users are able to search via text for specific offers

Offers are presented in a similar pattern as campaigns

Grouped into offer categories

Users can browse campaigns within the same category by scrolling through the category carousel

Challenges with this layout

Offer cards are photo heavy and repeat the same image across each offer in the same category and take up a lot of space

Difficult to understand the point value for each offer since that the offers are displayed in a carousel making it difficult to see the entire breadth of offers within a category and understand the cost for each offer.

Requirements

Remove search bar (not a highly used feature)

The new feature campaign card should take the emphasis away from the image and focus more on the title of the campaign

Offers should be grouped into a category dropdown and list available offers

Categories will have anywhere from 1-10 offers

We currently have various states for offers, these should still be supported in the new design

Available Offer - Offer can be redeemed

Unavailable Offer - For all the offers we can specify a limit of redemption that can be made in a time frame (ex.: 2x per day). Once this limit is reached a clock indicator will be displayed over the offer card

Sold Out Offer - An offer is sold out When there are no coupons available on the app to be redeemed for this specific offer

Details view of the offer will remain the same for now

Other considerations

Want to allow users to favorite certain offers to make it easier for them to redeem. Offers should be designed with this feature in mind!

Desktop! Will expand our offering to desktop in the near future

Design Ideas

Offer category dropdown

Offers are now grouped by category in a dropdown. The default view should have each category in a collapsed state making it easier for the user to view all of the offers available.

Offers within a category

When the user opens up the offer, all of the available offers will be displayed in a dropdown and sorted in ascending order based on point value.

Favorite offers

Enable users to quickly access their most used offers

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Rollout Plan

This feature will be broken down into two separate releases.

Phase 1

Updated UX - new offer category layout with dropdown

Phase 2

Favorite offers - Ability to save offers for quick access

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