Nicole Wright - User Interview Notes

Part 1: User persona

Hello and thank you for participating in our user testing program. We're constantly working to improve Transit GO rewards, and your feedback is vital in this process. The purpose is to gain a deeper understanding of how you, as a valued user, experience our app. We want to learn about your habits, preferences, and any challenges you face while using the platform.

The interview will take about 20-30 minutes to complete and will consist of 2 parts. First, we’ll ask you a few questions about your public transit usage and your experience with the Transit Go App. Second, we’ll show you a redesign of the app and we would love to get your thoughts and opinions.

As a token of our appreciation for your time and input, you'll receive 1000 points at the end of this interview. Rest assured, all your responses will be kept confidential and used solely for the purpose of improving the platform.

There is no right or wrong answer. We encourage you to freely share your thoughts and experiences without any bias.

Part 2: Feedback on designs

Next, we want to show you refresh of the Earn and Redeem tab on the Rewards section of the Transit Go app. We’d love to learn more about your thoughts on this new design. Again, there is no right or wrong answer. We’d love for you to speak out loud and share your opinions.

Now, I’d like you to focus on the Redeem tab and redeem for a single ride ticket for an Adult Water Taxi for West Seattle. Please do not use the search functionality but actively search for the information.

We will send you an email after this call that will provide you an invite code with steps on how to add it to your account. Once you enter the code you will receive the 1000 points for participating in the survey. Thank you again for you time, your feedback is greatly appreciated!