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Configurable to specific modes/products
App Overview
App Overview
Campaign Types
Welcome bonus
Type: VELOCIA_SIGNUP
Description: Earn points for joining rewards
Goal: User activation
Ride and earn
Type: transactional
Description: Earn points each time your ride
Goal: General app engagement
Examples: Ride bus and earn
First trip bonus
Type: Transactional
Description: Earn points for activating your first transit ticket
Goal: User activation
Streak
Type: Streak
Description: Earn points when you reach a streak goal. Goals can be configure to be achieved within a day/week/month
Goal: Incentivize users to ride transit on a consistent basis to help encourage the habit
Location
Type: Location
Description: Earn points when you activate a ticket in a specific location (configurable by geojson)
Goal: Incentivize users to travel to certain locations
Time specific earning
Type: Transactional
Description: Earn points for activating a ticket within a date/time range
Goal: Incentivize users to take certain during a specific time window (i.e. off-peak hours)
Examples: Weekend bonus, ride your daily commute
Ride of the month
Type: Transactional
Description: Earn points by taking a specific mode of transit
Goal: Incentivize riders to take a specific mode of transit
Survey
Type: Survey
Description: Earn points by completing a survey
Goal: Collect information on user behaviour/demographics
Offer Discount
Type: New offer
Description: Redeem offers at a lower point value
Goal: Increase redemptions and encourage users to utilize points
Friend referral
Type: Referral
Description: Earn additional bonus for referring a new user to the app (earn once new user activates their first ticket)
Goal: Increase # of users
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