OKRs

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2023-2024

2023 Recap

CITT QBR
Monthly product meeting
Leading entire meeting
Sales support with presentations
Integration process
Building new process around campaigns
Campaign creation now driven by PM/AM rather than tech team
UX updates
Ran user feedback surveys
Conducted user interview sessions
On track to release in Q1
Campaign creation playbook

2024 Outlook

New market launch
Launch rewards program in X new markets
Iterate upon framework for campaigns and driving new behaviour
User acquisition
User engagement
Reducing inactivity

New partner integration
Own integration process with partner
Develop documentation to aid partners with the integration process

New product launch
Launch X new products outside of our core rewards product
Events
Guaranteed ride
Service delay guaranteed ride
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