Product Description Write a one or two sentence description of your product or feature. Example: Calendly automates scheduling throughout your pipeline, so you can meet, win and serve your best leads right now. How it Works You should be able to describe how your product or feature works in three-five steps. Then list which features are essential for the user to complete each step. Target Audiences Who is your target user or target buyer? Sometimes they are the same, but sometimes (mostly in B2B), the person using the product can vary from the person who signs the contract for purchase. Key Indicators Identifying how to measure success of your product is always a challenge. Ultimate desired outcome: what’s the ultimate objective for your target user? (i.e: increase revenue, save time, improve efficiency) Ultimate desired outcome: Help Sales Teams Increase Revenue Use Cases: Your use cases should be measurable value propositions that a user can benefit from in more than one way (aka use case). Value Proposition #1: Reduce Schedule Time Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective. Customer Performance Indicator: # of calls scheduled per day List your external key indicators/metrics that measure success for your use case 50% reduction in time required to move clients from sales to account management 40% fewer scheduling emails needed to launch projects 93% of sales teams achieve faster sales cycles with Calendly Value Proposition #2: Capturing Quality Leads Customer Performance Indicator: create a metric that a user would track to determine success to meet their objective. Customer Performance Indicator: # of deals closed List your external key indicators/metrics that measure success for your use case 93% of sales teams achieve faster sales cycles with Calendly 2x more deals with Calendly 89% of sales teams close more deals with Calendly. Use Cases This is a way to help you break down all the ways your core value propositions and provide sufficient context. Company Differentiation This is a spreadsheet to store all your methods of credibility, reliability and security. Keep your testimonials, case studies, compliance measures documented in one central place for your product.
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