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EXAMPLE 1:
Started: August 2020
Category: Home.
Price point: £300

Paid Impact ➡️
£9.5k PPC sales in August 2020. Increase to £20-30k average over next 12-months. October 2021 is £84k. All whilst maintaining <6% ACOS / >17X ROI.

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Organic Impact ➡️

YTD they have achieved £481k in total revenue vs. £243k for full year 2020.

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EXAMPLE 2
Started: March 2020
Category: Home.
Price point: £470

Paid Impact ➡️

£56k PPC sales in March 2020. By June 2020 we’d ramped to £140k per month whilst keeping ACOS <7%. Despite major stock issues and price increases we’ve maintained PPC sales between £70-140k. Highlighted by the orange line in the graph.

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Organic Impact ➡️

YTD they are 7.85% ahead of last years total revenue, despite increasing their average sales price 26% due to container prices and stock issues.

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EXAMPLE 3
Started: April 2020
Category: Fitness.
Price point: £8

Paid Impact ➡️

£1700 sales with 44% ACOS in April 2020. May was £4k sales with 27% ACOS. During December 2020 (peak) it was £25k sales 21% ACOS. 2021 has been very tough with an aggregator copying the product at £1 cheaper, but we’ve maintained £6-12k revenue at <30% ACOS.

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Organic Impact ➡️

Amazon Choice and Best Seller badge maintained and secured for a number of primary keywords.
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