Explore

Kuku FM - Swift Decisions, Seamless Listening

Get a personalised homepage tailored to your unique listening habits, which can lead to faster content selection

Vision

Kuku FM's vision evolved from being just an audio-based platform to a comprehensive entertainment platform, we faced the dual challenge of transforming our home page and listening experience (show pages, player page, show lists) to accommodate diverse content types (audio, video, comics) and increase repeat listening. Your task is to create a solution demonstrating your ability to solve these challenges through thoughtful design and strategic thinking.

Objective

Pick any one flow within app and try to improve its performance so that better conversion can be achieved.

Problem Facing

Home page engagement is suboptimal, resulting in low user conversion and retention rates.

Assumed Problem

Users are encountering difficulties in making decisions on the home page, leading to a negative impact on overall conversion rates.

Targeting to Achieve

Need to improve conversion rate on home page.

Make Decision making faster.

Breaking Analysis Paralysis.

Success Metrics

Reduce Task completion time

Increase Task completion rate

Reduce Session time

Improved Conversion from each new section

Understanding Current experience

Targeting this app as first time users, and check how this app will work.

Problem Observed (As Designer)

Missing Personalisation

Information Architecture Seems off

Understanding User Behaviour

Decided to identify some users and then analyse their behaviour and different way of finding content

User Research

Connected with multiple people from which I got 2, who use to listen audio shows from different platforms.

⁠

⁠

⁠

User Behaviour Analysis

⁠

⁠

Pain Points Identified

⁠

⁠

#IDEATION AROUND PROBLEMS IDENTIFIED

Competitive Analysis

⁠

⁠

How they are solving this problems?

Personalization

⁠

⁠

Offering Strong Suggestions | Helping in building visual breaks

⁠

Identifying solutions for remaining Problems

⁠

⁠

VISUALS

#Problem 1 : Offering Personalised Content

Adding one step to ask for user interest. On the basis of this user interest, will create “For you” having all personalised content.

Will be providing Location specific recommendation also, which can help user in getting filtered content on basis of what people use to listen in his geographical area.

⁠

⁠

#Problem 2 : Understanding show easily by going through trailer.

⁠

⁠

#Problem 3 : Offering Strong Suggestions

⁠

⁠

#Problem 4 : Offering” Let us decide for you” section

⁠

⁠

#Problem 5 : Offering “Goal Specific” section

Lo-Fi Visual

⁠

⁠

Business and Brand Impact

Goal-specific shows are a relatively new concept in this market, offering Kuku FM a unique opportunity to differentiate itself and establish a strong brand presence. By focusing on targeted content, Kuku FM can enhance user engagement, leading to higher conversions and increased revenue.

#Usability Testing Plan

Objective

To evaluate the effectiveness of the audio streaming platform's homepage in allowing users to easily identify and locate desired shows, particularly within the crime category.

Target Audience

Primary Users: Audio streaming platform users who are primarily interested in discovering and listening to shows.

Secondary Users: Casual users who may occasionally use the platform to listen to shows.

Testing Environment

Hardware: Devices representative of the platform's target audience (e.g., smartphones, tablets, computers).

Software: The audio streaming platform's latest version.

Location: A quiet, controlled environment where users can focus on the testing tasks.

Testing Tasks

Task 1: Discover New Shows

Ask users to explore the platform's homepage and find two shows that seem most interesting to them based on the available information (e.g., titles, descriptions, artwork).

Observe their methods of browsing and any factors that influence their selections.

Task 2: Find Crime Shows

Ask users to navigate to the "Crime" category or use the search bar to find shows related to crime.

Observe their methods of finding and exploring the crime category.

Once in the crime category, ask users to find two shows that seem most interesting to them based on the available information (e.g., titles, descriptions, artwork).

Data Collection Methods

Observations: Observe users' actions, facial expressions, and verbalizations during the tasks.

Think-aloud protocol: Ask users to think aloud as they complete the tasks, expressing their thoughts and feelings.

Post-task interviews: Conduct brief interviews with users after they complete the tasks to gather their feedback and impressions.

Analysis

Qualitative analysis: Analyze users' comments, observations, and think-aloud protocols to identify common themes, pain points, and areas for improvement.

Quantitative analysis: Analyze metrics such as task completion time, error rates, and user satisfaction ratings.

Expected Outcomes

Identification of areas where users experience difficulty in finding shows, particularly within the crime category.

Assessment of the effectiveness of the homepage's design and navigation, especially for users interested in crime content.

Recommendations for improvements to enhance show discoverability and user satisfaction, specifically within the crime category.

Next Steps

Basis of feedback, do iteration and test again with small group of users.

Will make it live, and see how it performs. Basis of data if identify any more pain point and opportunity areas will work on them and fix it.

Further work required

Content Design

Designing all home page Section title, to make them sound more impactful and personalised to user which can draw more conversion

Original Section

To ensure our original content receives the attention it deserves, we need to grasp its significance. By gaining a deeper understanding, we can create more compelling visuals that effectively highlight these unique offerings and attract the audience's focus."

Other Deliverable

Will be showcasing figma file consist of all component used while designing this. Along with this all documents which is used while working will be showcased in call.