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Churn Meeting

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20240614 - Churn Deep-Dive v4 (1).pptx

2.1 MB

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Content suggestions:

Onboarding email topics

FAQs based on what customer purchased

What health impact to expect when, based on their purchase

Side effects FYI and how to ramp up

Post-purchase discounted upsell

Recap proof points based on what they purchased and benefits they have access to

Pause Emails

Discount for pause after a single trigger

Next Steps

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@Jenna Feltes

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to cut surplus by month to see where they hit

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@Haley Benz

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to explore the follwoing

Updating onboarding email topics (see above)

including side effects

Reactiviations email drop

Cross offers and sell ups

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@Kyle Humphries

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and

@Melanie Goldey

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to discuss priorities for Failed Payment work

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@Jenna Feltes

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to recalculate LTV

Members are churning faster than expected

Supplement subscribers are churning but a lot

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