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Product Launch Template
Product Launch Template
Align stakeholders
Frame the launch
Execute Launch!
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Product Launch Template

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Launch Checklist for Product Managers

1.
Frame the launch
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Write the
Press Release
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or
Launch Brief
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(choose one)
Document and mitigate known
Risks
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2.
Align stakeholders
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Lock down key
Stakeholder Approvals
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Record
Meeting Notes
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as you meet with your team
Track decisions made in the
Decision Log w/ Slack
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3.
Execute Launch!
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Track activities in the
Brand Impact Simulator Launch Tracker
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for before/during/after launch day tasks
Set the launch metrics in
Metric Scorecard
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. Be sure to update and report on them after the launch
Run a
Retrospective
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with your team to reflect on what went well and opportunities to improve
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Launch Dashboard

Launch Day:
Wed, Dec 29, 2021
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951 days ago
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to launch
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2
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out of
13
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Brand Impact Simulator Launch Tracker
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tasks completed
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3
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important
decisions logged
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2
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out of
5
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risks are Red severity
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3
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out of
6
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Stakeholder Approvals
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Launch approvals
1
Awaiting decision
Blocked
Approved
Lola Tseudonym
Marketing
Felix Marlin
Support
Polly Rose
Engineering
Alan Chowansky
Marketing
Adam Davis
Legal
Buck Dubois
Sales
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