Proposal
The goal of this work would be to increase targeted traffic from search engines and delivering more enquiries from your website.
We don’t focus on Google positions that much, more on the number of site visitors from search results.
The first two months’ of activities will serve as the foundation for later work:
On-page: work on the website itself
To improve the site’s click through and conversion rates by improving what displays in the Google search results and than how the web pages answer the most important questions your potential customers might have.
It also ensures that 100% of your pages follow best practices with visible / invisible markup to maximise your chance to rank at the top of Google Off-page: work on outside influences
To strengthen the online presence of the VM Group brand and the website by building different types of incoming links and target highly relevant search terms with content.
The monthly cost would be €750 and it’s recommended to stick with it for at least 6 months to see significant results. You will most likely start seeing growth in traffic and enquiries after about 3 months. There’s no minimum term though so you are free to cancel at any time. There are also no guarantees to the extent of results due to the nature of how search engines work and constantly change
Here’s the timeline of the work I would recommend for the site.
First Month
Report of your ranking and traffic before we start, for baseline Fix and optimise all SEO features on all the pages (titles, description, images). Start building citations (submitting your business info to about 150-200 online directories) This will help Google to see that your contact details are consistent across the web As a result your website’s authority will slightly improve (that helps with ranking) Report of your ranking and traffic at the end of the month (we don’t expect much change yet) Second Month
Continue with on-page optimisations Continue with building citations Review of the site and suggestions for improving conversions / lead generation Report of your ranking and traffic at the end of the month ** Depending of the time required, the first and second month might get partly merged allowing some extra work done.
Third Month Onward
Monitoring all pages for SEO issues One blog post, approximately 1000 words, based on keyword research. We do this to target very specific “long tail” questions/keywords about cyber security or specific services with high search volume. These blog posts will then link back to the services you offer, like they would be satellites for the main pages. This will strengthen the most important pages of the site and will drive highly targeted traffic. One backlink from a blog that features relevant content and has at least a “Domain authority” 30 but aiming for 40-50. The backlink will initially point to your home page with “VM Group” text. This is to build up your own domain authority as backlinks act like votes for Google. Report of your ranking and traffic at the end of the month (we should start seeing growth here with each consecutive month)
