<p>Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch</p>
'-1
'-1
0
<p>Start & run eyewear Marketing from booth to Brand Purpose</p>
<p>Start & run eyewear Marketing from booth to Brand Purpose</p>
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
12/7/2022
post
ergo_bigbrands.svg
Cases
Coaching|Program Design|Brand Strategy & Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p></p>
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'-1
0
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
ergo_bigbrands.svg
Cases>Spotlight
Coaching|Program Design|Brand Strategy & Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
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Cases>Spotlight
<p></p>
'-1
'-1
0
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Personal brand for one of the most iconic German football players &cultural figures</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
Cases>Spotlight
Value Proposition Design|Brand Strategy|Competitor Benchmark|Jobs to be done Mapping
IT-Labs "Alberta" Start up Brand & Creative Strategy Copy
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Building a startup product brand to win the Homecare market. // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
Startup brand and marketing building - Launching and operating an eyewear brand from purpose to sales.
I led Marketing and Brand Strategy from Purpose Creation to Creative Customer Experience Executions by doing the legwork from research to selling glasses and focusing my work on fostering brand-centered collaboration within a great, diverse and dynamic team
Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch
Annu Startup Brand & Marketing
Setting up and running startup marketing from purpose to brand to sales.
<p>Start & run eyewear Marketing from booth to Brand Purpose</p>
<p>Start & run eyewear Marketing from booth to Brand Purpose</p>
12/7/2022
post
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
<p>Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
12/7/2022
post
ergo_bigbrands.svg
Cases
Coaching|Program Design|Brand Strategy & Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
ergo_bigbrands.svg
Cases>Spotlight
Coaching|Program Design|Brand Strategy & Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
||||||||||||
||||||||||||
||||||||||||
Cases>Spotlight
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Personal brand for one of the most iconic German football players &cultural figures</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
Cases>Spotlight
Value Proposition Design|Brand Strategy|Competitor Benchmark|Jobs to be done Mapping
IT-Labs "Alberta" Start up Brand & Creative Strategy Copy
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Building a startup product brand to win the Homecare market. // Maximale Brand Power für ein junges Startup - Help a start up to transform Homecare: Power to Care</p>