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Projects-Export-2023-May-21-2105
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2391
Share a Coke
<p>Turn the product into a social gesture - as a a Digital activation </p>
<p>Turn the product into a social gesture - as a a Digital activation </p>
12/7/2022
https://creativestrategy.florianavdic.de/wp-content/uploads/coke-share.jpg
coke-share
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<p></p>
0
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​
<p>Turn the product into a social gesture - as a a Digital activation </p>
<p>Turn the product into a social gesture - as a a Digital activation </p>
coke-share
​
​
​
2023-04-28
share-a-coke
0
https://creativestrategy.florianavdic.de/?p=2391
0
75
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
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1
post@florianavdic.de
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​
share-a-coke__trashed
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​
0
0
100
4/28/2023
2393
Influencer & Connection Strategies
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
12/7/2022
symbols_2-34.svg
​
​
​
<p></p>
​
​
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
symbols_2-34.svg
​
​
​
2023-04-28
influencer-connection-strategies
0
https://creativestrategy.florianavdic.de/?p=2393
0
100
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
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1
post@florianavdic.de
​
​
influencer-connection-strategies__trashed
​
​
0
0
50
4/28/2023
2397
Plan & Lead Agile Projects
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
symbols_2-2.svg|actionable plan.svg|bigpyramids01.svg
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<p></p>
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​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
symbols_2-2.svg|actionable plan.svg|bigpyramids01.svg
​
​
​
2023-04-28
plan-lead-agile-projects
0
https://creativestrategy.florianavdic.de/?p=2397
0
97
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
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1
post@florianavdic.de
​
​
plan-lead-agile-projects__trashed
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​
0
0
44
4/28/2023
2400
Employer Co-Creation Program "Innovation Days"
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
12/7/2022
ergopro.svg
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​
Employer Activation|Design Thinking Program
<p></p>
​
​
​
​
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
ergopro.svg
​
Employer Activation|Design Thinking Program
​
2023-04-28
employer-co-creation-program-innovation-days
0
https://creativestrategy.florianavdic.de/?p=2400
0
80
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-co-creation-program-innovation-days__trashed
​
​
0
0
10
4/28/2023
2402
c
<p>Creative Strategy</p>
<p>Creative Strategy</p>
12/7/2022
googlesmallbusiness.jpeg
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​
Valie Proposition Design|Creative Planning
<p></p>
​
​
​
​
<p>Creative Strategy</p>
<p>Creative Strategy</p>
googlesmallbusiness.jpeg
​
Valie Proposition Design|Creative Planning
​
2023-04-28
c
0
https://creativestrategy.florianavdic.de/?p=2402
0
101
post@florianavdic.de
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1
​
2022-12-07
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1
post@florianavdic.de
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c__trashed
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​
0
0
2
4/28/2023
2405
Image Campaign Strategy
<p>Boost image of the freshest news brand</p>
<p>Boost image of the freshest news brand</p>
12/7/2022
sz_media.svg|sz1.svg
|
​
Brand Strategy
<p></p>
​
​
​
​
<p>Boost image of the freshest news brand</p>
<p>Boost image of the freshest news brand</p>
sz_media.svg|sz1.svg
​
Brand Strategy
​
2023-04-28
image-campaign-strategy
0
https://creativestrategy.florianavdic.de/?p=2405
0
99
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
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1
post@florianavdic.de
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​
image-campaign-strategy__trashed
​
​
0
0
48
4/28/2023
2408
Brand Purpose & Architecture
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
12/7/2022
sun-brand_animated-red.svg|sun-brand_animated-.svg
|
​
​
<p></p>
​
​
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
sun-brand_animated-red.svg|sun-brand_animated-.svg
​
​
​
2023-04-28
brand-purpose-architecture
0
https://creativestrategy.florianavdic.de/?p=2408
0
98
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-purpose-architecture__trashed
​
​
0
0
46
4/28/2023
2410
Content & Campaign Planning
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-26.svg
​
​
​
<p></p>
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-26.svg
​
​
​
2023-04-28
content-campaign-planning
0
https://creativestrategy.florianavdic.de/?p=2410
0
96
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-campaign-planning__trashed
​
​
0
0
42
4/28/2023
2412
Startup Brand Value Proposition
<p>Refine and crystallize the value proposition of a new coffee shot</p>
<p>Refine and crystallize the value proposition of a new coffee shot</p>
12/7/2022
wkup_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
<p></p>
​
​
​
​
<p>Refine and crystallize the value proposition of a new coffee shot</p>
<p>Refine and crystallize the value proposition of a new coffee shot</p>
wkup_smallbrands.svg
​
Value Proposition Design|Brand Strategy
​
2023-04-28
startup-brand-value-proposition
0
https://creativestrategy.florianavdic.de/?p=2412
0
79
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
startup-brand-value-proposition__trashed
​
​
0
0
9
4/28/2023
2414
Reinvent Happiness
​
​
12/7/2022
Coca-Cola
​
​
​
<p></p>
​
​
​
​
​
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​
​
​
​
1
post@florianavdic.de
​
​
reinvent-happiness
​
​
0
0
4
4/28/2023
2417
People & Culture Trends
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
eye-animated.svg|3eyes-animated.svg
|
​
​
<p></p>
​
​
​
​
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
eye-animated.svg|3eyes-animated.svg
​
​
​
2023-04-28
people-culture-trends
0
https://creativestrategy.florianavdic.de/?p=2417
0
95
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
people-culture-trends__trashed
​
​
0
0
40
4/28/2023
2419
Brand & Product Market Launch
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
12/7/2022
aiways_smallbrands.svg
​
​
Go to Market|Marketing operations|Brand Strategy
<p></p>
​
​
​
​
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
aiways_smallbrands.svg
​
Go to Market|Marketing operations|Brand Strategy
​
2023-04-28
brand-product-market-launch
0
https://creativestrategy.florianavdic.de/?p=2419
0
94
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-product-market-launch__trashed
​
​
0
0
38
4/28/2023
2422
Brand Campaign
​
​
12/7/2022
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp|https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK.webp
Relentless_Logo_BLACK (1).jpg|Relentless_Logo_BLACK.webp
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https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp
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​
<p></p>
​
​
​
​
​
​
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp|https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK.webp
Relentless_Logo_BLACK (1).jpg|Relentless_Logo_BLACK.webp
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp
​
​
​
2023-04-28
brand-campaign
0
https://creativestrategy.florianavdic.de/?p=2422
0
103
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign__trashed
​
​
0
0
6
4/28/2023
2424
Brand Campaigns
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
12/7/2022
sprite_fmcg05.svg
​
​
Brand Strategy
<p></p>
​
​
​
​
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
sprite_fmcg05.svg
​
Brand Strategy
​
2023-04-28
brand-campaigns
0
https://creativestrategy.florianavdic.de/?p=2424
0
61
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaigns__trashed
​
​
0
0
86
4/28/2023
2426
Joint Brand Purpose
​
​
12/7/2022
enbw_energy.svg
​
​
Purpose Provocation|Brand Strategy
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
joint-brand-purpose
​
​
0
0
87
4/28/2023
2428
Brand Campaigns
<p>Champoion irrationality</p>
<p>Champoion irrationality</p>
12/7/2022
mediamarkt_bigbrands.svg
​
​
Social Media Strategy
<p></p>
​
​
​
​
<p>Champoion irrationality</p>
<p>Champoion irrationality</p>
mediamarkt_bigbrands.svg
​
Social Media Strategy
​
2023-04-28
brand-campaigns-2
0
https://creativestrategy.florianavdic.de/?p=2428
0
64
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaigns-2__trashed
​
​
0
0
89
4/28/2023
2430
Value Proposition Design
<p>A good bite into the world of sugar</p>
<p>A good bite into the world of sugar</p>
12/7/2022
karlkarlo_fmcg_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
<p></p>
​
​
​
​
<p>A good bite into the world of sugar</p>
<p>A good bite into the world of sugar</p>
karlkarlo_fmcg_smallbrands.svg
​
Value Proposition Design|Brand Strategy
​
2023-04-28
value-proposition-design
0
https://creativestrategy.florianavdic.de/?p=2430
0
66
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
value-proposition-design__trashed
​
​
0
0
91
4/28/2023
2432
Digital Workshop
<p>Digital Transformtion in the German Mittelstand</p>
<p>Digital Transformtion in the German Mittelstand</p>
12/7/2022
trump.svg
​
​
Digital Transformation|Workshop
<p></p>
​
​
​
​
<p>Digital Transformtion in the German Mittelstand</p>
<p>Digital Transformtion in the German Mittelstand</p>
trump.svg
​
Digital Transformation|Workshop
​
2023-04-28
digital-workshop
0
https://creativestrategy.florianavdic.de/?p=2432
0
93
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
digital-workshop__trashed
​
​
0
0
36
4/28/2023
2434
Global Content & Influencer Marketing Hub Pitch
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
12/7/2022
nivea_bigbrands.svg
​
​
Influencer Marketing
<p></p>
​
​
​
​
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
nivea_bigbrands.svg
​
Influencer Marketing
​
2023-04-28
global-content-influencer-marketing-hub-pitch
0
https://creativestrategy.florianavdic.de/?p=2434
0
67
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
global-content-influencer-marketing-hub-pitch__trashed
​
​
0
0
92
4/28/2023
2436
New Modern Luxury Coffee Brand Strategy
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Modern luxury positioning of a super premium coffee machine - </p>
12/7/2022
era_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
<p></p>
​
​
​
​
​
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​
​
​
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​
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​
​
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​
​
​
​
​
1
post@florianavdic.de
​
​
new-modern-luxury-coffee-brand-strategy
​
​
0
0
93
4/28/2023
2437
Coke Christmas
<p>Christmas hei&szlig;t Freude teilen</p>
<p>Christmas hei&szlig;t Freude teilen</p>
12/7/2022
​
​
​
​
​
​
<p></p>
0
​
​
​
<p>Christmas hei&szlig;t Freude teilen</p>
<p>Christmas hei&szlig;t Freude teilen</p>
coke-global-share_180x-card_06jpg1
​
Creative Planning|Integrated Campaign|Digital Strategy|Content Marketing|Activation
​
2023-04-28
coke-christmas
0
https://creativestrategy.florianavdic.de/?p=2437
0
70
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
coke-christmas__trashed
​
​
0
0
95
4/28/2023
2439
Design Brand Ecosystem
<p>Ecosystem design</p>
<p>Ecosystem design</p>
12/7/2022
eon_energy_bitgbrands.svg
​
​
Business Design|Ecosystem Design|Brand Strategy
<p></p>
​
​
​
​
<p>Ecosystem design</p>
<p>Ecosystem design</p>
eon_energy_bitgbrands.svg
​
Business Design|Ecosystem Design|Brand Strategy
​
2023-04-28
design-brand-ecosystem
0
https://creativestrategy.florianavdic.de/?p=2439
0
71
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
design-brand-ecosystem__trashed
​
​
0
0
96
4/28/2023
2441
Connected Coffee
<p>A ride from 0 to the connected coffee mug</p>
<p>A ride from 0 to the connected coffee mug</p>
12/7/2022
nescafe_fmcg04_bigbrands.svg
​
​
Product innovation|Design Thinking
<p></p>
​
​
​
​
<p>A ride from 0 to the connected coffee mug</p>
<p>A ride from 0 to the connected coffee mug</p>
nescafe_fmcg04_bigbrands.svg
​
Product innovation|Design Thinking
​
2023-04-28
connected-coffee
0
https://creativestrategy.florianavdic.de/?p=2441
0
73
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
connected-coffee__trashed
​
​
0
0
98
4/28/2023
2443
Pitch
​
​
12/7/2022
guhl.svg
​
​
​
<p></p>
​
​
​
​
​
​
guhl.svg
​
​
​
2023-04-28
pitch
0
https://creativestrategy.florianavdic.de/?p=2443
0
92
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
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pitch__trashed
​
​
0
0
34
4/28/2023
2445
Service Innovations
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
12/7/2022
Sixt Client
​
​
Service design|Product innovation
<p></p>
​
​
​
​
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
Sixt Client
​
Service design|Product innovation
​
2023-04-28
service-innovations
0
https://creativestrategy.florianavdic.de/?p=2445
0
60
post@florianavdic.de
​
1
​
2022-12-07
​
​
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1
post@florianavdic.de
​
​
service-innovations__trashed
​
​
0
0
85
4/28/2023
2449
Customer & Market Research
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
star_animated.svg|symbols_2-18.svg
|
​
​
<p></p>
​
​
​
​
<p>How to do proper, minimum viable and really really good research</p>
​
​
​
​
​
​
2023-04-28
customer-market-research
0
https://creativestrategy.florianavdic.de/?p=2449
0
84
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
customer-market-research__trashed
​
​
0
0
20
4/28/2023
2451
Brand & Campaign
​
​
12/7/2022
car2go_smallbrands.svg
​
​
Global Brand Strategy|Service design|Pitch
<p></p>
​
​
​
​
​
​
car2go_smallbrands.svg
​
Global Brand Strategy|Service design|Pitch
​
2023-04-28
brand-campaign-2
0
https://creativestrategy.florianavdic.de/?p=2451
0
48
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-2__trashed
​
​
0
0
73
4/28/2023
2453
CRM & Activation Campaigns
​
​
12/7/2022
o2_media-comms-telco_bigbrands.svg
​
​
​
<p></p>
​
​
​
​
​
​
o2_media-comms-telco_bigbrands.svg
​
​
​
2023-04-28
crm-activation-campaigns
0
https://creativestrategy.florianavdic.de/?p=2453
0
81
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
crm-activation-campaigns__trashed
​
​
0
0
13
4/28/2023
2455
Employer branding
<p>Smarter competition</p>
<p>Smarter competition</p>
12/7/2022
db_mobility06_bigbrands.svg
​
​
Communication Planning|Employer branding|Customer Journey Mapping
<p></p>
​
​
​
​
<p>Smarter competition</p>
<p>Smarter competition</p>
db_mobility06_bigbrands.svg
​
Communication Planning|Employer branding|Customer Journey Mapping
​
2023-04-28
employer-branding
0
https://creativestrategy.florianavdic.de/?p=2455
0
45
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-branding__trashed
​
​
0
0
70
4/28/2023
2457
Google Assistant Market Launch
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
12/7/2022
googleassistant.svg
​
​
​
Brand Strategy|Creative Planning
<p></p>
0
​
​
​
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
googleassistant.svg
​
Brand Strategy|Creative Planning|Market Strategy|Cultural Trends|Customer Understanding|Creative Strategy|Communication Planning
​
2023-04-28
creative-brand-launch-strategy
0
https://creativestrategy.florianavdic.de/?p=2457
0
41
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
google-assistant-creative-planning
​
​
0
0
66
5/16/2023
2459
KitKat CRM Community
<p>The philosophy and joy of the break - as a community</p>
<p>The philosophy and joy of the break - as a community</p>
12/7/2022
kitkat_fmcg09.svg
​
​
​
<p></p>
​
​
​
​
<p>The philosophy and joy of the break - as a community</p>
<p>The philosophy and joy of the break - as a community</p>
kitkat_fmcg09.svg
​
​
​
2023-04-28
kitkat-crm-community
0
https://creativestrategy.florianavdic.de/?p=2459
0
78
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
kitkat-crm-community__trashed
​
​
0
0
7
4/28/2023
2461
Hertz Branding
<p>Airport journey design</p>
<p>Airport journey design</p>
12/7/2022
hertz_mobility03.svg
​
​
Rebranding
<p></p>
​
​
​
​
<p>Airport journey design</p>
<p>Airport journey design</p>
hertz_mobility03.svg
​
Rebranding
​
2023-04-28
hertz-branding
0
https://creativestrategy.florianavdic.de/?p=2461
0
72
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
hertz-branding__trashed
​
​
0
0
97
4/28/2023
2463
Smarter planet campaign
​
​
12/7/2022
ibm_bigbrands.svg
​
​
​
<p></p>
​
​
​
​
​
​
ibm_bigbrands.svg
​
​
​
2023-04-28
smarter-planet-campaign
0
https://creativestrategy.florianavdic.de/?p=2463
0
69
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
smarter-planet-campaign__trashed
​
​
0
0
94
4/28/2023
2465
Community Platform
<p>From Semperoper to Content, Community &amp; Engagement</p>
<p>From Semperoper to Content, Community &amp; Engagement</p>
12/7/2022
radeberger_fmcg06.svg
​
​
​
<p></p>
​
​
​
​
<p>From Semperoper to Content, Community &amp; Engagement</p>
<p>From Semperoper to Content, Community &amp; Engagement</p>
radeberger_fmcg06.svg
​
​
​
2023-04-28
community-platform
0
https://creativestrategy.florianavdic.de/?p=2465
0
37
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
community-platform__trashed
​
​
0
0
62
4/28/2023
2467
Brand Messaging & Storytelling
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
12/7/2022
symbols_2-28.svg
​
​
​
<p></p>
​
​
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
symbols_2-28.svg
​
​
​
2023-04-28
brand-messaging-storytelling
0
https://creativestrategy.florianavdic.de/?p=2467
0
88
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-messaging-storytelling__trashed
​
​
0
0
28
4/28/2023
2470
Marketing Planning & Operations
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
12/7/2022
Group 48095793@2x.svg|symbols_2-2.svg
|
​
​
<p></p>
​
​
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
Group 48095793@2x.svg|symbols_2-2.svg
​
​
​
2023-04-28
marketing-planning-operations
0
https://creativestrategy.florianavdic.de/?p=2470
0
82
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
marketing-planning-operations__trashed
​
​
0
0
15
4/28/2023
2472
Sustainable Avantgarde Brand Strategy
<p>Brand strategy Brand purpose for such a person - with purpose &amp; style</p>
<p>Brand strategy Brand purpose for such a person - with purpose &amp; style</p>
12/7/2022
neubau_lifestyle-fashion_smallbrand.svg
​
​
Brand Design|Brand Strategy
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
sustainable-avantgarde-brand-strategy
​
​
0
0
26
4/28/2023
2474
Workshops & Programs
​
​
12/7/2022
Tag.svg
​
​
​
<p></p>
​
​
​
​
​
​
Tag.svg
​
​
​
2023-04-28
workshops-programs
0
https://creativestrategy.florianavdic.de/?p=2474
0
91
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
workshops-programs__trashed
​
​
0
0
33
4/28/2023
2475
Coca-Cola Strategy Lead
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
12/7/2022
cokecard
​
​
​
<p></p>
0
​
​
​
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
cokecard
​
​
​
2023-04-28
strategy-lead
0
https://creativestrategy.florianavdic.de/?p=2475
0
58
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
strategy-lead__trashed
​
​
0
0
83
4/28/2023
2477
Value Proposition & Business Design
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-32.svg
​
​
​
<p></p>
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-32.svg
​
​
​
2023-04-28
value-proposition-business-design
0
https://creativestrategy.florianavdic.de/?p=2477
0
90
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
value-proposition-business-design__trashed
​
​
0
0
31
4/28/2023
2478
Connect Creative Cultures
​
​
12/7/2022
Coca-Cola
​
​
​
<p></p>
​
​
​
​
​
​
Coca-Cola
​
​
​
2023-04-28
connect-creative-cultures
0
https://creativestrategy.florianavdic.de/?p=2478
0
89
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
connect-creative-cultures__trashed
​
​
0
0
29
4/28/2023
2480
Annu Eyewear Startup Brand & Marketing Operations
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
12/7/2022
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
|Description Description||||||||||
​
Brand Purpose|Marketing operations|B2B comms|Brand Strategy
<p>Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch</p>
0
​
​
​
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
​
Activation|Targeting|B2B|Marketing Operations|Startup
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-marketing-operations
​
​
0
0
81
4/28/2023
2482
Reinvent Water Brand & Campaign
​
​
12/7/2022
dorna_fmcg_smallbrands.svg
​
​
​
<p></p>
​
​
​
​
​
​
dorna_fmcg_smallbrands.svg
​
​
​
2023-04-28
reinvent-water-brand-campaign
0
https://creativestrategy.florianavdic.de/?p=2482
0
55
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
reinvent-water-brand-campaign__trashed
​
​
0
0
80
4/28/2023
2485
Yello Brand Purpose
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
12/7/2022
yello_energy_smallbrands.svg|yello2_energy__smallbrands.svg
|
​
Brand Purpose|Design Thinking Program|Workshop|Brand Strategy
<p></p>
0
​
​
​
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
yello_energy_smallbrands.svg|yello2_energy__smallbrands.svg
​
Brand Purpose|Design Thinking Program|Workshop|Brand Strategy
​
2023-04-28
brand-purpose
0
https://creativestrategy.florianavdic.de/?p=2485
0
54
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-purpose__trashed
​
​
0
0
79
4/28/2023
2486
Media Markt Social Media Strategy & Activation
<p>Bring one of the most hated antisocial brands into social media</p>
<p>Bring one of the most hated antisocial brands into social media</p>
12/7/2022
mediamarkt_bigbrands.svg
​
​
Social Media Strategy
<p></p>
​
​
​
​
<p>Bring one of the most hated antisocial brands into social media</p>
<p>Bring one of the most hated antisocial brands into social media</p>
mediamarkt_bigbrands.svg
​
Social Media Strategy
​
2023-04-28
media-markt-social-media-strategy-activation
0
https://creativestrategy.florianavdic.de/?p=2486
0
53
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
media-markt-social-media-strategy-activation__trashed
​
​
0
0
78
4/28/2023
2488
Messaging
<p>Messaging </p>
<p>Messaging </p>
12/7/2022
google-chromebook_tech_bigbrands.svg
​
​
Messaging Architecture|Positioning|Brand Strategy
<p></p>
​
​
​
​
<p>Messaging </p>
<p>Messaging </p>
google-chromebook_tech_bigbrands.svg
​
Messaging Architecture|Positioning|Brand Strategy
​
2023-04-28
messaging
0
https://creativestrategy.florianavdic.de/?p=2488
0
52
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
messaging__trashed
​
​
0
0
77
4/28/2023
2489
Brand Refresh
<p>Global campaign</p>
<p>Global campaign</p>
12/7/2022
sprite_fmcg05.svg
​
​
Brand Strategy
<p></p>
​
​
​
​
<p>Global campaign</p>
<p>Global campaign</p>
sprite_fmcg05.svg
​
Brand Strategy
​
2023-04-28
brand-refresh
0
https://creativestrategy.florianavdic.de/?p=2489
0
51
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-refresh__trashed
​
​
0
0
76
4/28/2023
2491
CRM Pitch
<p>CRM system setup</p>
<p>CRM system setup</p>
12/7/2022
vw_bigbrands.svg
​
​
CRM Strategy
<p></p>
​
​
​
​
<p>CRM system setup</p>
<p>CRM system setup</p>
vw_bigbrands.svg
​
CRM Strategy
​
2023-04-28
crm-pitch
0
https://creativestrategy.florianavdic.de/?p=2491
0
86
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
crm-pitch__trashed
​
​
0
0
24
4/28/2023
2493
Brand Campaign
<p>Reinvent the classic "Umfaller"</p>
<p>Reinvent the classic "Umfaller"</p>
12/7/2022
jever_fmcg07_bigbrands.svg
​
​
Creative Campaign Planning|Customer Journey
<p></p>
​
​
​
​
<p>Reinvent the classic "Umfaller"</p>
<p>Reinvent the classic "Umfaller"</p>
jever_fmcg07_bigbrands.svg
​
Creative Campaign Planning|Customer Journey
​
2023-04-28
brand-campaign-3
0
https://creativestrategy.florianavdic.de/?p=2493
0
39
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-3__trashed
​
​
0
0
64
4/28/2023
2495
Brand Reinvention
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
12/7/2022
4you.svg
​
​
Brand Audit|Workshop|Design Thinking|Brand Strategy
<p></p>
​
​
​
​
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
4you.svg
​
Brand Audit|Workshop|Design Thinking|Brand Strategy
​
2023-04-28
brand-reinvention
0
https://creativestrategy.florianavdic.de/?p=2495
0
76
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-reinvention__trashed
​
​
0
0
3
4/28/2023
2496
Fairy Pen Ecosystem Prototype
<p>Schreibenlernen x Fun</p>
<p>Schreibenlernen x Fun</p>
12/7/2022
​
​
​
​
​
​
<p></p>
​
​
​
​
<p>Schreibenlernen x Fun</p>
<p>Schreibenlernen x Fun</p>
​
​
​
​
​
​
2023-04-28
fairy-pen-ecosystem-prototype
0
https://creativestrategy.florianavdic.de/?p=2496
0
74
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
fairy-pen-ecosystem-prototype__trashed
​
​
0
0
99
4/28/2023
2498
Brand Launch
​
​
12/7/2022
cokelife.svg
​
​
Communication Planning|Brand Strategy
<p></p>
​
​
​
​
​
​
cokelife.svg
​
Creative Planning|Integrated Campaign|Communication Planning|Brand Strategy|Custom Research
​
2023-04-28
brand-launch
0
https://creativestrategy.florianavdic.de/?p=2498
0
42
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-launch__trashed
​
​
0
0
67
4/28/2023
2500
"Play" Reinvent Brand
<p>Reinvent play to reinvent the brand</p>
<p>Reinvent play to reinvent the brand</p>
12/7/2022
fanta_fmcg03-bigbrands.svg
​
​
Brand Reinvention|Manifesto|Brand Strategy
<p></p>
​
​
​
​
<p>Reinvent play to reinvent the brand</p>
<p>Reinvent play to reinvent the brand</p>
fanta_fmcg03-bigbrands.svg
​
Brand Reinvention|Manifesto|Brand Strategy
​
2023-04-28
play-reinvent-brand
0
https://creativestrategy.florianavdic.de/?p=2500
0
46
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
play-reinvent-brand__trashed
​
​
0
0
71
4/28/2023
2503
Digital Innovation ft. Google Zoo
<p>Value Creation from the brand</p>
<p>Value Creation from the brand</p>
12/7/2022
vodafone_media-comms-telco_bigbrands.svg|Google Zoo Agency
|
​
Product innovation
<p></p>
​
​
​
​
<p>Value Creation from the brand</p>
<p>Value Creation from the brand</p>
vodafone_media-comms-telco_bigbrands.svg|Google Zoo Agency
​
Product innovation|Digital Customer Experiences|Service Design|Creative Strategy|Creative Springboards|Co-Creation Sessions
​
2023-04-28
digital-innovation-ft-google-zoo
0
https://creativestrategy.florianavdic.de/?p=2503
0
47
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
digital-innovation-ft-google-zoo__trashed
​
​
0
0
72
4/28/2023
2505
Brand& Comnmunication
​
​
12/7/2022
allianz_bigbrands.svg
​
​
Pitch
<p></p>
​
​
​
​
​
​
allianz_bigbrands.svg
​
Pitch
​
2023-04-28
brand-comnmunication
0
https://creativestrategy.florianavdic.de/?p=2505
0
83
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-comnmunication__trashed
​
​
0
0
18
4/28/2023
2507
Stadia Creative Launch Strategy
<p>Communicate the innovation in gaming: from console to cloud</p>
<p>Communicate the innovation in gaming: from console to cloud</p>
12/7/2022
Property 1=stadia.svg
​
​
Messaging Architecture|Positioning
<p></p>
0
​
​
​
<p>Communicate the innovation in gaming: from console to cloud</p>
<p>Communicate the innovation in gaming: from console to cloud</p>
Property 1=stadia.svg
​
Messaging Architecture|Positioning
​
2023-04-28
creative-launch-strategy
0
https://creativestrategy.florianavdic.de/?p=2507
0
49
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
creative-launch-strategy__trashed
​
​
0
0
74
4/28/2023
2509
Brand Strategy & Campaigns
<p>Kisses, new, better, nicer</p>
<p>Kisses, new, better, nicer</p>
12/7/2022
mezzomix_fmcg02_bigbrands.svg
​
​
​
<p></p>
​
​
​
​
<p>Kisses, new, better, nicer</p>
<p>Kisses, new, better, nicer</p>
mezzomix_fmcg02_bigbrands.svg
​
​
​
2023-04-28
brand-strategy-campaigns
0
https://creativestrategy.florianavdic.de/?p=2509
0
35
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-strategy-campaigns__trashed
​
​
0
0
60
4/28/2023
2511
Employer Branding Campaign
<p>Employer branding</p>
<p>Employer branding</p>
12/7/2022
siemens_tech_bigbrands.svg
​
​
​
<p></p>
​
​
​
​
<p>Employer branding</p>
<p>Employer branding</p>
siemens_tech_bigbrands.svg
​
​
​
2023-04-28
employer-branding-campaign
0
https://creativestrategy.florianavdic.de/?p=2511
0
85
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-branding-campaign__trashed
​
​
0
0
22
4/28/2023
2513
Campaign & Content
​
​
12/7/2022
arrow.svg
​
​
​
<p></p>
​
​
​
​
​
​
arrow.svg
​
​
​
2023-04-28
campaign-content
0
https://creativestrategy.florianavdic.de/?p=2513
0
63
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
campaign-content__trashed
​
​
0
0
88
4/28/2023
2515
Audit An Average Brand
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
12/7/2022
porsche.svg
​
​
Business Analysis|Pitch|Brand Strategy
<p></p>
​
​
​
​
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
porsche.svg
​
Business Analysis|Pitch|Brand Strategy
​
2023-04-28
audit-an-average-brand
0
https://creativestrategy.florianavdic.de/?p=2515
0
65
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
audit-an-average-brand__trashed
​
​
0
0
90
4/28/2023
2517
Campaign
<p>Campaign</p>
<p>Campaign</p>
12/7/2022
adelholzener.svg
​
​
Brand Strategy|Creative Planning|Integrated Campaign
<p></p>
​
​
​
​
<p>Campaign</p>
<p>Campaign</p>
adelholzener.svg
​
Brand Strategy|Creative Planning|Integrated Campaign
​
2023-04-28
campaign
0
https://creativestrategy.florianavdic.de/?p=2517
0
40
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
campaign__trashed
​
​
0
0
65
4/28/2023
2518
Dynamo New Business Value Proposition
​
​
12/7/2022
​
​
​
​
​
Business Design|Value Proposition Design
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
dynamo-new-business-value-proposition
​
​
0
0
68
4/28/2023
2520
Content & Social Media
​
​
12/7/2022
amex.svg
​
​
Digital Strategy|Content Marketing
<p></p>
​
​
​
​
​
​
amex.svg
​
Digital Strategy|Content Marketing
​
2023-04-28
content-social-media
0
https://creativestrategy.florianavdic.de/?p=2520
0
44
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-social-media__trashed
​
​
0
0
69
4/28/2023
2521
Global Social Media Marketing & Ops
<p>Manage global social media &amp; drive content Strategy</p>
<p>Manage global social media &amp; drive content Strategy</p>
12/7/2022
nescafe_fmcg04_bigbrands.svg
​
​
Social Media
<p></p>
​
​
​
​
<p>Manage global social media &amp; drive content Strategy</p>
<p>Manage global social media &amp; drive content Strategy</p>
nescafe_fmcg04_bigbrands.svg
​
Social Media
​
2023-04-28
global-social-media-marketing-ops
0
https://creativestrategy.florianavdic.de/?p=2521
0
20
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
global-social-media-marketing-ops__trashed
​
​
0
0
39
4/28/2023
2523
Brand Launch
<p>Brand Launch </p>
<p>Brand Launch </p>
12/7/2022
fantaklassik.svg
​
​
Brand Strategy|Creative Planning
<p></p>
​
​
​
​
<p>Brand Launch </p>
<p>Brand Launch </p>
fantaklassik.svg
​
Brand Strategy|Creative Planning
​
2023-04-28
brand-launch-2
0
https://creativestrategy.florianavdic.de/?p=2523
0
21
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-launch-2__trashed
​
​
0
0
41
4/28/2023
2525
Corporate & Brand Purpose
<p>Corporate &amp; Brand Purpose</p>
<p>Corporate &amp; Brand Purpose</p>
12/7/2022
enbw_energy.svg
​
​
Brand Purpose|Company Purpose
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
corporate-brand-purpose
​
​
0
0
43
4/28/2023
2527
Personal Purpose & Brand Building
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
12/7/2022
oezil_fashion-lifestyle_smallbrands.svg
​
​
Personal Brand Building
<p></p>
​
​
​
​
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
​
oezil_fashion-lifestyle_smallbrands.svg
​
Personal Brand Building
​
2023-04-28
personal-purpose-brand-building
0
https://creativestrategy.florianavdic.de/?p=2527
0
23
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
personal-purpose-brand-building__trashed
​
​
0
0
45
4/28/2023
2530
Pitches & Presentations
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
Group 48095792.svg|symbols_2-9.svg
|
​
​
<p></p>
​
​
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
Group 48095792.svg|symbols_2-9.svg
​
​
​
2023-04-28
pitches-presentations
0
https://creativestrategy.florianavdic.de/?p=2530
0
50
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
pitches-presentations__trashed
​
​
0
0
75
4/28/2023
2532
Fasion Upcycling Startup
<p>Make Upcycling the fashion choice #1 </p>
<p>Make Upcycling the fashion choice #1 </p>
12/7/2022
Property 1=caselogo_, Property 2=thimbl_fashion-lifestyle_entrepreneur.svg
​
​
Communication Planning|Business Design
<p></p>
​
​
​
​
<p>Make Upcycling the fashion choice #1 </p>
<p>Make Upcycling the fashion choice #1 </p>
Property 1=caselogo_, Property 2=thimbl_fashion-lifestyle_entrepreneur.svg
​
Communication Planning|Business Design
​
2023-04-28
fasion-upcycling-startup
0
https://creativestrategy.florianavdic.de/?p=2532
0
24
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
fasion-upcycling-startup__trashed
​
​
0
0
47
4/28/2023
2533
Trade Fair Activation
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
12/7/2022
annu_fashion-lifestyle-entrepreneur.svg
​
​
Marketing operations|B2B comms|Brand Strategy
<p></p>
​
​
​
​
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
annu_fashion-lifestyle-entrepreneur.svg
​
Marketing operations|B2B comms|Brand Strategy
​
2023-04-28
trade-fair-activation
0
https://creativestrategy.florianavdic.de/?p=2533
0
25
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
trade-fair-activation__trashed
​
​
0
0
49
4/28/2023
2534
Capaigns & Spielplatzinitiativen
<p>Activation campaign</p>
<p>Activation campaign</p>
12/7/2022
fanta_fmcg03-bigbrands.svg
​
​
Integrated Campaign
<p></p>
​
​
​
​
<p>Activation campaign</p>
<p>Activation campaign</p>
fanta_fmcg03-bigbrands.svg
​
Integrated Campaign
​
2023-04-28
capaigns-spielplatzinitiativen
0
https://creativestrategy.florianavdic.de/?p=2534
0
27
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
capaigns-spielplatzinitiativen__trashed
​
​
0
0
52
4/28/2023
2536
ERGO Brand Driven Digital Transformation
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
12/7/2022
ergo_bigbrands.svg
​
​
Coaching|Program Design|Brand Strategy &amp; Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p></p>
0
​
​
​
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
ergo_bigbrands.svg
​
Coaching|Program Design|Brand Strategy &amp; Redesign|Organisation Transformation|Marketing operations|Design Thinking
​
2023-04-28
brand-driven-digital-transformation
0
https://creativestrategy.florianavdic.de/?p=2536
0
29
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-driven-digital-transformation__trashed
​
​
0
0
54
4/28/2023
2537
Pheely Happiness as Brand Experience
<p>Emotion per Wearable kommunzieren</p>
<p>Emotion per Wearable kommunzieren</p>
12/7/2022
coca-cola-round.svg
​
​
Product innovation|Brand Strategy
<p></p>
​
​
​
​
<p>Emotion per Wearable kommunzieren</p>
<p>Emotion per Wearable kommunzieren</p>
coca-cola-round.svg
​
Product innovation|Brand Strategy
​
2023-04-28
pheely-happiness-as-brand-experience
0
https://creativestrategy.florianavdic.de/?p=2537
0
30
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
pheely-happiness-as-brand-experience__trashed
​
​
0
0
55
4/28/2023
2538
Zeiss
​
​
12/7/2022
​
​
​
​
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
2023-04-28
zeiss
0
https://creativestrategy.florianavdic.de/?p=2538
0
57
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
zeiss__trashed
​
​
0
0
82
4/28/2023
2539
Business Analysis
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
star_animated.svg|symbols_2-27.svg
|
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
business-analysis
​
​
0
0
84
4/28/2023
2541
New Men Brand Strategy
<p>From toxic to something else with t, man</p>
<p>From toxic to something else with t, man</p>
12/7/2022
niveamen.svg
​
​
​
<p></p>
​
​
​
​
<p>From toxic to something else with t, man</p>
<p>From toxic to something else with t, man</p>
niveamen.svg
​
​
​
2023-04-28
new-men-brand-strategy
0
https://creativestrategy.florianavdic.de/?p=2541
0
32
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
new-men-brand-strategy__trashed
​
​
0
0
57
4/28/2023
2542
Brand & Campaign
​
​
12/7/2022
​
​
​
​
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-4
​
​
0
0
63
4/28/2023
2543
Friendship Day
<p>Establish Friendship Day</p>
<p>Establish Friendship Day</p>
12/7/2022
coca-cola-round.svg
​
​
Creative Planning|Integrated Campaign
<p></p>
0
​
​
​
<p>Establish Friendship Day</p>
<p>Establish Friendship Day</p>
coca-cola-round.svg
​
Creative Planning|Integrated Campaign
​
2023-04-28
friendship-day
0
https://creativestrategy.florianavdic.de/?p=2543
0
8
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
friendship-day__trashed
​
​
0
0
16
4/28/2023
2544
Zalando Brand Assessment
​
​
12/7/2022
​
​
​
​
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
2023-04-28
zalando-brand-assessment
0
https://creativestrategy.florianavdic.de/?p=2544
0
19
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
zalando-brand-assessment__trashed
​
​
0
0
37
4/28/2023
2545
Do Happiness Brand Reinvention
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
12/7/2022
Coca-Cola
​
​
Product innovation
<p></p>
0
​
​
​
<p>Do Happiness - Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
Coca-Cola
​
Brand Strategy|Global|Brand Purpose|Brand Reinvention
​
2023-04-28
do-happiness-brand-reinvention
0
https://creativestrategy.florianavdic.de/about-florian-avdic/case-studies/
0
9
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
do-happiness-brand-reinvention__trashed
​
​
0
0
19
4/28/2023
2547
Content Marketing at Scale Pitch
<p>Set up for Brand content at scale </p>
<p>Set up for Brand content at scale </p>
12/7/2022
mini_mobility05_bigbrands.svg
​
​
Content Marketing|Marketing operations|Brand Strategy
<p></p>
​
​
​
​
<p>Set up for Brand content at scale </p>
<p>Set up for Brand content at scale </p>
mini_mobility05_bigbrands.svg
​
Content Marketing|Marketing Operations|Brand Strategy|Marketing Technology|Content Strategy
​
2023-04-28
content-marketing-at-scale-pitch
0
https://creativestrategy.florianavdic.de/?p=2547
0
11
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-marketing-at-scale-pitch__trashed
​
​
0
0
23
4/28/2023
2549
Neubau "Brand Strategy"
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
12/7/2022
neubau_lifestyle-fashion_smallbrand.svg|alberta_health-tech_smallbrands.svg|wepowercare-website|alberta-claymockup|cover-slider-alberta|Untitled 2|Untitled 3|Untitled
|||||||
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
<p></p>
0
​
​
​
​
​
​
neubau_lifestyle-fashion_smallbrand.svg|alberta_health-tech_smallbrands.svg|wepowercare-website|alberta-claymockup|cover-slider-alberta|Untitled 2|Untitled 3|Untitled
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitchBrand Design|Brand Strategy|Co-Creation Workshops|Brand Strategy|Creative Strategy
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
start-up-brand-creative-strategy
​
​
0
0
27
4/28/2023
2552
Design Thinking Workshops & Coaching
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
symbols_2-14.svg|process-animated-vio.svg
|
​
​
<p></p>
​
​
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
symbols_2-14.svg|process-animated-vio.svg
​
​
​
2023-04-28
design-thinking-workshops-coaching
0
https://creativestrategy.florianavdic.de/?p=2552
0
34
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
design-thinking-workshops-coaching__trashed
​
​
0
0
59
4/28/2023
2554
Communication Strategy
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-37.svg
​
​
​
<p></p>
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-37.svg
​
​
​
2023-04-28
communication-strategy
0
https://creativestrategy.florianavdic.de/?p=2554
0
26
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
communication-strategy__trashed
​
​
0
0
51
4/28/2023
2555
Corporate Garage Innovation
<p>Technology opening happiness</p>
<p>Technology opening happiness</p>
12/7/2022
coca-cola-round.svg|Coca-Cola
|
​
Product innovation
<p></p>
​
​
​
​
<p>Technology opening happiness</p>
<p>Technology opening happiness</p>
coca-cola-round.svg|Coca-Cola
​
Product innovation
​
2023-04-28
corporate-garage-innovation
0
https://creativestrategy.florianavdic.de/?p=2555
0
28
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
corporate-garage-innovation__trashed
​
​
0
0
53
4/28/2023
2557
Lighning Brand Strategy
<p>The power of light, into the world</p>
<p>The power of light, into the world</p>
12/7/2022
philips_bigbrands.svg
​
​
​
<p></p>
​
​
​
​
<p>The power of light, into the world</p>
<p>The power of light, into the world</p>
philips_bigbrands.svg
​
​
​
2023-04-28
lighning-brand-strategy
0
https://creativestrategy.florianavdic.de/?p=2557
0
31
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
lighning-brand-strategy__trashed
​
​
0
0
56
4/28/2023
2558
Brand Image
<p>Brand &amp; Marketing Campaign</p>
<p>Brand &amp; Marketing Campaign</p>
12/7/2022
​
​
​
​
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-image
​
​
0
0
58
4/28/2023
2560
"Viel Spaß da draußen" Community
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
12/7/2022
jeverfun.svg
​
​
Commmunity Building
<p></p>
​
​
​
​
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
jeverfun.svg
​
Commmunity Building
​
2023-04-28
viel-spass-da-draussen-community
0
https://creativestrategy.florianavdic.de/?p=2560
0
18
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
viel-spass-da-draussen-community__trashed
​
​
0
0
35
4/28/2023
2562
Purpose & Brand Activation
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
12/7/2022
innogy_energy.svg
​
​
Employee activation|Design Thinking
<p></p>
​
​
​
​
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
innogy_energy.svg
​
Brand Purpose|Employee activation|Design Thinking
​
2023-04-28
purpose-brand-activation
0
https://creativestrategy.florianavdic.de/?p=2562
0
36
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
purpose-brand-activation__trashed
​
​
0
0
61
4/28/2023
2665
dadads
​
​
12/29/2022
auge_menu-animated
​
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
dadads
​
​
0
0
21
4/28/2023
2924
Power to Care Startup Brand Building
​
​
4/16/2023
​
​
​
​
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
__trashed
​
​
0
0
14
4/28/2023
2962
Brand Building
​
​
4/16/2023
productoffers03
​
​
Brand Purpose|Brand Strategy
<p></p>
0
​
​
​
​
​
productoffers03
​
Brand Purpose|Brand Strategy
​
2023-04-28
brand-building
0
https://creativestrategy.florianavdic.de/?p=2962
0
15
post@florianavdic.de
​
1
​
2023-04-16
​
​
​
​
1
post@florianavdic.de
​
​
brand-building__trashed
​
​
0
0
30
4/28/2023
2970
Creative Planning
​
​
4/16/2023
productoffers02
​
​
​
<p></p>
0
​
​
​
​
​
productoffers02
​
​
​
2023-04-28
creative-planning
0
https://creativestrategy.florianavdic.de/?p=2970
0
12
post@florianavdic.de
​
1
​
2023-04-16
​
​
​
​
1
post@florianavdic.de
​
​
creative-planning__trashed
​
​
0
0
25
4/28/2023
2983
Melitta ERA
​
​
4/17/2023
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
||||||||||||
​
​
<p></p>
0
​
​
​
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
​
Value Proposition Design|Brand Strategy|Competitor Benchmark|Jobs to be done Mapping
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
melitta-era
​
​
0
0
11
5/12/2023
2997
IT-Labs "Alberta" Start up Brand &amp; Creative Strategy Copy
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
4/17/2023
cover-slider-alberta
​
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
<p></p>
0
​
​
​
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Building a startup product brand to win the Homecare market. // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
cover-slider-alberta
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
start-up-brand-creative-strategy-copy
​
​
0
0
32
4/28/2023
2999
EnBW x Yello Purpose Design
​
​
4/17/2023
enbwyello-cover|enbwyello-work1|enbwyello-work1Facebook post - 1|Rectangle|enbw-analyse
||||
​
Purpose Provocation|Brand Strategy
<p></p>
0
​
​
​
​
​
enbwyello-cover|enbwyello-work1|enbwyello-work1Facebook post - 1|Rectangle|enbw-analyse
​
Purpose Provocation|Brand Strategy|Corporate Purpose|Brand Purpose|Agile Project|Workshop Program
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
copy
​
​
0
0
8
5/12/2023
3005
Google Assistant Market Launch
​
​
4/17/2023
googleassistant_180x-card_19jpg2
​
​
Creative Strategy|Creative Planning|
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
google-assistant
​
​
0
0
5
5/21/2023
3035
Title Template
​
​
4/28/2023
karlkalrlo_180x-card_15jpg2
​
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
title-template-2
​
​
0
0
12
5/12/2023
3670
Melitta ERA
​
​
4/17/2023
era-keyvisual_square-square
​
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
__trashed-4
​
​
0
0
17
4/28/2023
3678
Copy Title Case Template
​
​
4/28/2023
cropped-Default-1.png
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
copy-title-case-template
​
​
0
0
103
4/28/2023
3679
Copy Title Service Template
​
​
4/28/2023
Minimize_yellow
​
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
copy-title-service-template
​
​
0
0
102
4/28/2023
3680
Title
​
​
4/28/2023
​
​
​
​
​
​
<p></p>
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
title
​
​
0
0
101
4/28/2023
7178
Project Journal
​
​
4/29/2023
cropped-Default-1.png
​
​
<p></p>
0
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
project-journal
​
​
0
0
1
4/29/2023
There are no rows in this table
⁠

View of Projects-Export-2023-May-21-2105
ID
Title Org.
Cases-Content
Lookup My Role
Lookup Summary
Title
Desription
Content
Excerpt
Date
Post Type
Permalink
Image URL
Image Title
Image Caption
Image Description
Image Alt Text
Image Featured
Attachment URL
Kategorien
Schlagwörter
Content 1
Excerpt 1
Image URL 1
Image Title 1
Image Featured 1
Attachment URL 1
Kategorien 1
Schlagwörter 1
Status
Template
Post Type 1
Ping Status
Post Modified Date
Slug
Parent Slug
Permalink 1
Parent
Order
_dp_creation_date_gmt
_dp_is_rewrite_republish_copy
_dp_has_rewrite_republish_copy
_dp_original
_wp_old_date
Author Email
Author First Name
Author ID
Author Last Name
Author Username
Comment Status
Date 1
Format
Image Alt Text 1
Image Caption 1
Image Description 1
_product_image_gallery
_wp_trash_meta_status
_wp_trash_meta_time
Status 1
Author ID 1
Author Username 1
Author Email 1
Author First Name 1
Author Last Name 1
Slug 1
Format 1
Template 1
Parent 1
Parent Slug 1
Order 1
Comment Status 1
Ping Status 1
Post Modified Date 1
lay_project_description
2391
Share a Coke
​
​
​
​
<p>Turn the product into a social gesture - as a a Digital activation </p>
<p>Turn the product into a social gesture - as a a Digital activation </p>
12/7/2022
https://creativestrategy.florianavdic.de/wp-content/uploads/coke-share.jpg
coke-share
​
​
​
<p>Turn the product into a social gesture - as a a Digital activation </p>
<p>Turn the product into a social gesture - as a a Digital activation </p>
coke-share
​
​
​
2023-04-28
share-a-coke
0
https://creativestrategy.florianavdic.de/?p=2391
0
75
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
share-a-coke__trashed
​
​
0
0
100
4/28/2023
<p></p>
2393
Influencer & Connection Strategies
​
​
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
12/7/2022
symbols_2-34.svg
​
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
symbols_2-34.svg
​
​
​
2023-04-28
influencer-connection-strategies
0
https://creativestrategy.florianavdic.de/?p=2393
0
100
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
influencer-connection-strategies__trashed
​
​
0
0
50
4/28/2023
<p></p>
2397
Plan & Lead Agile Projects
​
​
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
symbols_2-2.svg|actionable plan.svg|bigpyramids01.svg
||
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
symbols_2-2.svg|actionable plan.svg|bigpyramids01.svg
​
​
​
2023-04-28
plan-lead-agile-projects
0
https://creativestrategy.florianavdic.de/?p=2397
0
97
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
plan-lead-agile-projects__trashed
​
​
0
0
44
4/28/2023
<p></p>
2400
Employer Co-Creation Program "Innovation Days"
​
​
​
​
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
12/7/2022
ergopro.svg
​
​
Employer Activation|Design Thinking Program
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
<p>Enabling young top sales employees to innovate product, service &amp; sales journey </p>
ergopro.svg
​
Employer Activation|Design Thinking Program
​
2023-04-28
employer-co-creation-program-innovation-days
0
https://creativestrategy.florianavdic.de/?p=2400
0
80
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-co-creation-program-innovation-days__trashed
​
​
0
0
10
4/28/2023
<p></p>
2402
c
​
​
​
​
<p>Creative Strategy</p>
<p>Creative Strategy</p>
12/7/2022
googlesmallbusiness.jpeg
​
​
Valie Proposition Design|Creative Planning
<p>Creative Strategy</p>
<p>Creative Strategy</p>
googlesmallbusiness.jpeg
​
Valie Proposition Design|Creative Planning
​
2023-04-28
c
0
https://creativestrategy.florianavdic.de/?p=2402
0
101
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
c__trashed
​
​
0
0
2
4/28/2023
<p></p>
2405
Image Campaign Strategy
​
​
​
​
<p>Boost image of the freshest news brand</p>
<p>Boost image of the freshest news brand</p>
12/7/2022
sz_media.svg|sz1.svg
|
​
Brand Strategy
<p>Boost image of the freshest news brand</p>
<p>Boost image of the freshest news brand</p>
sz_media.svg|sz1.svg
​
Brand Strategy
​
2023-04-28
image-campaign-strategy
0
https://creativestrategy.florianavdic.de/?p=2405
0
99
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
image-campaign-strategy__trashed
​
​
0
0
48
4/28/2023
<p></p>
2408
Brand Purpose & Architecture
​
​
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
12/7/2022
sun-brand_animated-red.svg|sun-brand_animated-.svg
|
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
sun-brand_animated-red.svg|sun-brand_animated-.svg
​
​
​
2023-04-28
brand-purpose-architecture
0
https://creativestrategy.florianavdic.de/?p=2408
0
98
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-purpose-architecture__trashed
​
​
0
0
46
4/28/2023
<p></p>
2410
Content & Campaign Planning
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-26.svg
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-26.svg
​
​
​
2023-04-28
content-campaign-planning
0
https://creativestrategy.florianavdic.de/?p=2410
0
96
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-campaign-planning__trashed
​
​
0
0
42
4/28/2023
<p></p>
2412
Startup Brand Value Proposition
​
​
​
​
<p>Refine and crystallize the value proposition of a new coffee shot</p>
<p>Refine and crystallize the value proposition of a new coffee shot</p>
12/7/2022
wkup_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
<p>Refine and crystallize the value proposition of a new coffee shot</p>
<p>Refine and crystallize the value proposition of a new coffee shot</p>
wkup_smallbrands.svg
​
Value Proposition Design|Brand Strategy
​
2023-04-28
startup-brand-value-proposition
0
https://creativestrategy.florianavdic.de/?p=2412
0
79
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
startup-brand-value-proposition__trashed
​
​
0
0
9
4/28/2023
<p></p>
2414
Reinvent Happiness
​
​
​
​
​
​
12/7/2022
Coca-Cola
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
reinvent-happiness
​
​
0
0
4
4/28/2023
<p></p>
2417
People & Culture Trends
​
​
​
​
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
eye-animated.svg|3eyes-animated.svg
|
​
​
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
eye-animated.svg|3eyes-animated.svg
​
​
​
2023-04-28
people-culture-trends
0
https://creativestrategy.florianavdic.de/?p=2417
0
95
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
people-culture-trends__trashed
​
​
0
0
40
4/28/2023
<p></p>
2419
Brand & Product Market Launch
​
​
​
​
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
12/7/2022
aiways_smallbrands.svg
​
​
Go to Market|Marketing operations|Brand Strategy
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
<p>Go-to-market through Customer Experiences - Customer Experience as Market Launch OS</p>
aiways_smallbrands.svg
​
Go to Market|Marketing operations|Brand Strategy
​
2023-04-28
brand-product-market-launch
0
https://creativestrategy.florianavdic.de/?p=2419
0
94
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-product-market-launch__trashed
​
​
0
0
38
4/28/2023
<p></p>
2422
Brand Campaign
​
​
​
​
​
​
12/7/2022
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp|https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK.webp
Relentless_Logo_BLACK (1).jpg|Relentless_Logo_BLACK.webp
|
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp
​
​
​
​
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp|https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK.webp
Relentless_Logo_BLACK (1).jpg|Relentless_Logo_BLACK.webp
https://creativestrategy.florianavdic.de/wp-content/uploads/Relentless_Logo_BLACK-1.webp
​
​
​
2023-04-28
brand-campaign
0
https://creativestrategy.florianavdic.de/?p=2422
0
103
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign__trashed
​
​
0
0
6
4/28/2023
<p></p>
2424
Brand Campaigns
​
​
​
​
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
12/7/2022
sprite_fmcg05.svg
​
​
Brand Strategy
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
<p>Reinvent the brand to reconnect with youth, roots &amp; street credibility</p>
sprite_fmcg05.svg
​
Brand Strategy
​
2023-04-28
brand-campaigns
0
https://creativestrategy.florianavdic.de/?p=2424
0
61
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaigns__trashed
​
​
0
0
86
4/28/2023
<p></p>
2426
Joint Brand Purpose
​
​
​
​
​
​
12/7/2022
enbw_energy.svg
​
​
Purpose Provocation|Brand Strategy
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
joint-brand-purpose
​
​
0
0
87
4/28/2023
<p></p>
2428
Brand Campaigns
​
​
​
​
<p>Champoion irrationality</p>
<p>Champoion irrationality</p>
12/7/2022
mediamarkt_bigbrands.svg
​
​
Social Media Strategy
<p>Champoion irrationality</p>
<p>Champoion irrationality</p>
mediamarkt_bigbrands.svg
​
Social Media Strategy
​
2023-04-28
brand-campaigns-2
0
https://creativestrategy.florianavdic.de/?p=2428
0
64
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaigns-2__trashed
​
​
0
0
89
4/28/2023
<p></p>
2430
Value Proposition Design
​
​
​
​
<p>A good bite into the world of sugar</p>
<p>A good bite into the world of sugar</p>
12/7/2022
karlkarlo_fmcg_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
<p>A good bite into the world of sugar</p>
<p>A good bite into the world of sugar</p>
karlkarlo_fmcg_smallbrands.svg
​
Value Proposition Design|Brand Strategy
​
2023-04-28
value-proposition-design
0
https://creativestrategy.florianavdic.de/?p=2430
0
66
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
value-proposition-design__trashed
​
​
0
0
91
4/28/2023
<p></p>
2432
Digital Workshop
​
​
​
​
<p>Digital Transformtion in the German Mittelstand</p>
<p>Digital Transformtion in the German Mittelstand</p>
12/7/2022
trump.svg
​
​
Digital Transformation|Workshop
<p>Digital Transformtion in the German Mittelstand</p>
<p>Digital Transformtion in the German Mittelstand</p>
trump.svg
​
Digital Transformation|Workshop
​
2023-04-28
digital-workshop
0
https://creativestrategy.florianavdic.de/?p=2432
0
93
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
digital-workshop__trashed
​
​
0
0
36
4/28/2023
<p></p>
2434
Global Content & Influencer Marketing Hub Pitch
​
​
​
​
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
12/7/2022
nivea_bigbrands.svg
​
​
Influencer Marketing
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
<p>From Hub to Share: Set up and drive Influencer &amp; Content Marketing </p>
nivea_bigbrands.svg
​
Influencer Marketing
​
2023-04-28
global-content-influencer-marketing-hub-pitch
0
https://creativestrategy.florianavdic.de/?p=2434
0
67
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
global-content-influencer-marketing-hub-pitch__trashed
​
​
0
0
92
4/28/2023
<p></p>
2436
New Modern Luxury Coffee Brand Strategy
​
​
​
​
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Modern luxury positioning of a super premium coffee machine - </p>
12/7/2022
era_smallbrands.svg
​
​
Value Proposition Design|Brand Strategy
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
new-modern-luxury-coffee-brand-strategy
​
​
0
0
93
4/28/2023
<p></p>
2437
Coke Christmas
​
​
​
​
<p>Christmas hei&szlig;t Freude teilen</p>
<p>Christmas hei&szlig;t Freude teilen</p>
12/7/2022
​
​
​
​
​
​
<p>Christmas hei&szlig;t Freude teilen</p>
<p>Christmas hei&szlig;t Freude teilen</p>
coke-global-share_180x-card_06jpg1
​
Creative Planning|Integrated Campaign|Digital Strategy|Content Marketing|Activation
​
2023-04-28
coke-christmas
0
https://creativestrategy.florianavdic.de/?p=2437
0
70
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
coke-christmas__trashed
​
​
0
0
95
4/28/2023
<p></p>
2439
Design Brand Ecosystem
​
​
​
​
<p>Ecosystem design</p>
<p>Ecosystem design</p>
12/7/2022
eon_energy_bitgbrands.svg
​
​
Business Design|Ecosystem Design|Brand Strategy
<p>Ecosystem design</p>
<p>Ecosystem design</p>
eon_energy_bitgbrands.svg
​
Business Design|Ecosystem Design|Brand Strategy
​
2023-04-28
design-brand-ecosystem
0
https://creativestrategy.florianavdic.de/?p=2439
0
71
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
design-brand-ecosystem__trashed
​
​
0
0
96
4/28/2023
<p></p>
2441
Connected Coffee
​
​
​
​
<p>A ride from 0 to the connected coffee mug</p>
<p>A ride from 0 to the connected coffee mug</p>
12/7/2022
nescafe_fmcg04_bigbrands.svg
​
​
Product innovation|Design Thinking
<p>A ride from 0 to the connected coffee mug</p>
<p>A ride from 0 to the connected coffee mug</p>
nescafe_fmcg04_bigbrands.svg
​
Product innovation|Design Thinking
​
2023-04-28
connected-coffee
0
https://creativestrategy.florianavdic.de/?p=2441
0
73
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
connected-coffee__trashed
​
​
0
0
98
4/28/2023
<p></p>
2443
Pitch
​
​
​
​
​
​
12/7/2022
guhl.svg
​
​
​
​
​
guhl.svg
​
​
​
2023-04-28
pitch
0
https://creativestrategy.florianavdic.de/?p=2443
0
92
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
pitch__trashed
​
​
0
0
34
4/28/2023
<p></p>
2445
Service Innovations
​
​
​
​
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
12/7/2022
Sixt Client
​
​
Service design|Product innovation
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
<p>Innovating the customer journey with an Advertising obsessed Brand</p>
Sixt Client
​
Service design|Product innovation
​
2023-04-28
service-innovations
0
https://creativestrategy.florianavdic.de/?p=2445
0
60
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
service-innovations__trashed
​
​
0
0
85
4/28/2023
<p></p>
2449
Customer & Market Research
​
​
​
​
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
star_animated.svg|symbols_2-18.svg
|
​
​
<p>How to do proper, minimum viable and really really good research</p>
​
​
​
​
​
​
2023-04-28
customer-market-research
0
https://creativestrategy.florianavdic.de/?p=2449
0
84
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
customer-market-research__trashed
​
​
0
0
20
4/28/2023
<p></p>
2451
Brand & Campaign
​
​
​
​
​
​
12/7/2022
car2go_smallbrands.svg
​
​
Global Brand Strategy|Service design|Pitch
​
​
car2go_smallbrands.svg
​
Global Brand Strategy|Service design|Pitch
​
2023-04-28
brand-campaign-2
0
https://creativestrategy.florianavdic.de/?p=2451
0
48
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-2__trashed
​
​
0
0
73
4/28/2023
<p></p>
2453
CRM & Activation Campaigns
​
​
​
​
​
​
12/7/2022
o2_media-comms-telco_bigbrands.svg
​
​
​
​
​
o2_media-comms-telco_bigbrands.svg
​
​
​
2023-04-28
crm-activation-campaigns
0
https://creativestrategy.florianavdic.de/?p=2453
0
81
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
crm-activation-campaigns__trashed
​
​
0
0
13
4/28/2023
<p></p>
2455
Employer branding
​
​
​
​
<p>Smarter competition</p>
<p>Smarter competition</p>
12/7/2022
db_mobility06_bigbrands.svg
​
​
Communication Planning|Employer branding|Customer Journey Mapping
<p>Smarter competition</p>
<p>Smarter competition</p>
db_mobility06_bigbrands.svg
​
Communication Planning|Employer branding|Customer Journey Mapping
​
2023-04-28
employer-branding
0
https://creativestrategy.florianavdic.de/?p=2455
0
45
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-branding__trashed
​
​
0
0
70
4/28/2023
<p></p>
2457
Google Assistant Market Launch
​
​
​
​
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
12/7/2022
googleassistant.svg
​
​
​
Brand Strategy|Creative Planning
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
<p>Launch Google Assistant in Europa. F&uuml;r Google ein fundamentaler Shift. From answers to Actions.</p>
googleassistant.svg
​
Brand Strategy|Creative Planning|Market Strategy|Cultural Trends|Customer Understanding|Creative Strategy|Communication Planning
​
2023-04-28
creative-brand-launch-strategy
0
https://creativestrategy.florianavdic.de/?p=2457
0
41
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
google-assistant-creative-planning
​
​
0
0
66
5/16/2023
<p></p>
2459
KitKat CRM Community
​
​
​
​
<p>The philosophy and joy of the break - as a community</p>
<p>The philosophy and joy of the break - as a community</p>
12/7/2022
kitkat_fmcg09.svg
​
​
​
<p>The philosophy and joy of the break - as a community</p>
<p>The philosophy and joy of the break - as a community</p>
kitkat_fmcg09.svg
​
​
​
2023-04-28
kitkat-crm-community
0
https://creativestrategy.florianavdic.de/?p=2459
0
78
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
kitkat-crm-community__trashed
​
​
0
0
7
4/28/2023
<p></p>
2461
Hertz Branding
​
​
​
​
<p>Airport journey design</p>
<p>Airport journey design</p>
12/7/2022
hertz_mobility03.svg
​
​
Rebranding
<p>Airport journey design</p>
<p>Airport journey design</p>
hertz_mobility03.svg
​
Rebranding
​
2023-04-28
hertz-branding
0
https://creativestrategy.florianavdic.de/?p=2461
0
72
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
hertz-branding__trashed
​
​
0
0
97
4/28/2023
<p></p>
2463
Smarter planet campaign
​
​
​
​
​
​
12/7/2022
ibm_bigbrands.svg
​
​
​
​
​
ibm_bigbrands.svg
​
​
​
2023-04-28
smarter-planet-campaign
0
https://creativestrategy.florianavdic.de/?p=2463
0
69
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
smarter-planet-campaign__trashed
​
​
0
0
94
4/28/2023
<p></p>
2465
Community Platform
​
​
​
​
<p>From Semperoper to Content, Community &amp; Engagement</p>
<p>From Semperoper to Content, Community &amp; Engagement</p>
12/7/2022
radeberger_fmcg06.svg
​
​
​
<p>From Semperoper to Content, Community &amp; Engagement</p>
<p>From Semperoper to Content, Community &amp; Engagement</p>
radeberger_fmcg06.svg
​
​
​
2023-04-28
community-platform
0
https://creativestrategy.florianavdic.de/?p=2465
0
37
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
community-platform__trashed
​
​
0
0
62
4/28/2023
<p></p>
2467
Brand Messaging & Storytelling
​
​
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
12/7/2022
symbols_2-28.svg
​
​
​
<p>From why to playing a relevant role.</p>
<p>From why to playing a relevant role.</p>
symbols_2-28.svg
​
​
​
2023-04-28
brand-messaging-storytelling
0
https://creativestrategy.florianavdic.de/?p=2467
0
88
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-messaging-storytelling__trashed
​
​
0
0
28
4/28/2023
<p></p>
2470
Marketing Planning & Operations
​
​
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
12/7/2022
Group 48095793@2x.svg|symbols_2-2.svg
|
​
​
<p>From plan to impact IRL (punch).</p>
<p>From plan to impact IRL (punch).</p>
Group 48095793@2x.svg|symbols_2-2.svg
​
​
​
2023-04-28
marketing-planning-operations
0
https://creativestrategy.florianavdic.de/?p=2470
0
82
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
marketing-planning-operations__trashed
​
​
0
0
15
4/28/2023
<p></p>
2472
Sustainable Avantgarde Brand Strategy
​
​
​
​
<p>Brand strategy Brand purpose for such a person - with purpose &amp; style</p>
<p>Brand strategy Brand purpose for such a person - with purpose &amp; style</p>
12/7/2022
neubau_lifestyle-fashion_smallbrand.svg
​
​
Brand Design|Brand Strategy
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
sustainable-avantgarde-brand-strategy
​
​
0
0
26
4/28/2023
<p></p>
2474
Workshops & Programs
​
​
​
​
​
​
12/7/2022
Tag.svg
​
​
​
​
​
Tag.svg
​
​
​
2023-04-28
workshops-programs
0
https://creativestrategy.florianavdic.de/?p=2474
0
91
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
workshops-programs__trashed
​
​
0
0
33
4/28/2023
<p></p>
2475
Coca-Cola Strategy Lead
​
​
​
​
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
12/7/2022
cokecard
​
​
​
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
<p>Strategy lead across portfolio for Germany &amp; EMEA projects</p>
cokecard
​
​
​
2023-04-28
strategy-lead
0
https://creativestrategy.florianavdic.de/?p=2475
0
58
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
strategy-lead__trashed
​
​
0
0
83
4/28/2023
<p></p>
2477
Value Proposition & Business Design
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-32.svg
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-32.svg
​
​
​
2023-04-28
value-proposition-business-design
0
https://creativestrategy.florianavdic.de/?p=2477
0
90
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
value-proposition-business-design__trashed
​
​
0
0
31
4/28/2023
<p></p>
2478
Connect Creative Cultures
​
​
​
​
​
​
12/7/2022
Coca-Cola
​
​
​
​
​
Coca-Cola
​
​
​
2023-04-28
connect-creative-cultures
0
https://creativestrategy.florianavdic.de/?p=2478
0
89
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
connect-creative-cultures__trashed
​
​
0
0
29
4/28/2023
<p></p>
2480
Annu Eyewear Startup Brand & Marketing Operations
I led Marketing and Brand Strategy from Purpose Creation to Creative Customer Experience Executions by doing the legwork from research to selling glasses and focusing my work on fostering brand-centered collaboration within a great, diverse and dynamic team
Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch
Annu Startup Brand & Marketing
Setting up and running startup marketing from purpose to brand to sales.
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
12/7/2022
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
|Description Description||||||||||
​
Brand Purpose|Marketing operations|B2B comms|Brand Strategy
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
<p>Start &amp; run eyewear Marketing from booth to Brand Purpose</p>
annu_fashion-lifestyle-entrepreneur.svg|Annu Eyewear Cover|hinge|Customer Experience|Untitled 2|Untitled 4|Social Media|Untitled 1|tool|Untitled 1|screely-1664392078400|My role
​
Activation|Targeting|B2B|Marketing Operations|Startup
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-marketing-operations
​
​
0
0
81
4/28/2023
<p>Launching an eyewear startup brand with limited resources required a laser-focused approach. By serving opticians and consumers, innovating products and marketing creatively, we built a competitive brand from scratch</p>
2482
Reinvent Water Brand & Campaign
​
​
​
​
​
​
12/7/2022
dorna_fmcg_smallbrands.svg
​
​
​
​
​
dorna_fmcg_smallbrands.svg
​
​
​
2023-04-28
reinvent-water-brand-campaign
0
https://creativestrategy.florianavdic.de/?p=2482
0
55
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
reinvent-water-brand-campaign__trashed
​
​
0
0
80
4/28/2023
<p></p>
2485
Yello Brand Purpose
​
​
​
​
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
12/7/2022
yello_energy_smallbrands.svg|yello2_energy__smallbrands.svg
|
​
Brand Purpose|Design Thinking Program|Workshop|Brand Strategy
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
<p>Brand purpose at lightspeed: 2 weeks are a start</p>
yello_energy_smallbrands.svg|yello2_energy__smallbrands.svg
​
Brand Purpose|Design Thinking Program|Workshop|Brand Strategy
​
2023-04-28
brand-purpose
0
https://creativestrategy.florianavdic.de/?p=2485
0
54
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-purpose__trashed
​
​
0
0
79
4/28/2023
<p></p>
2486
Media Markt Social Media Strategy & Activation
​
​
​
​
<p>Bring one of the most hated antisocial brands into social media</p>
<p>Bring one of the most hated antisocial brands into social media</p>
12/7/2022
mediamarkt_bigbrands.svg
​
​
Social Media Strategy
<p>Bring one of the most hated antisocial brands into social media</p>
<p>Bring one of the most hated antisocial brands into social media</p>
mediamarkt_bigbrands.svg
​
Social Media Strategy
​
2023-04-28
media-markt-social-media-strategy-activation
0
https://creativestrategy.florianavdic.de/?p=2486
0
53
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
media-markt-social-media-strategy-activation__trashed
​
​
0
0
78
4/28/2023
<p></p>
2488
Messaging
​
​
​
​
<p>Messaging </p>
<p>Messaging </p>
12/7/2022
google-chromebook_tech_bigbrands.svg
​
​
Messaging Architecture|Positioning|Brand Strategy
<p>Messaging </p>
<p>Messaging </p>
google-chromebook_tech_bigbrands.svg
​
Messaging Architecture|Positioning|Brand Strategy
​
2023-04-28
messaging
0
https://creativestrategy.florianavdic.de/?p=2488
0
52
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
messaging__trashed
​
​
0
0
77
4/28/2023
<p></p>
2489
Brand Refresh
​
​
​
​
<p>Global campaign</p>
<p>Global campaign</p>
12/7/2022
sprite_fmcg05.svg
​
​
Brand Strategy
<p>Global campaign</p>
<p>Global campaign</p>
sprite_fmcg05.svg
​
Brand Strategy
​
2023-04-28
brand-refresh
0
https://creativestrategy.florianavdic.de/?p=2489
0
51
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-refresh__trashed
​
​
0
0
76
4/28/2023
<p></p>
2491
CRM Pitch
​
​
​
​
<p>CRM system setup</p>
<p>CRM system setup</p>
12/7/2022
vw_bigbrands.svg
​
​
CRM Strategy
<p>CRM system setup</p>
<p>CRM system setup</p>
vw_bigbrands.svg
​
CRM Strategy
​
2023-04-28
crm-pitch
0
https://creativestrategy.florianavdic.de/?p=2491
0
86
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
crm-pitch__trashed
​
​
0
0
24
4/28/2023
<p></p>
2493
Brand Campaign
​
​
​
​
<p>Reinvent the classic "Umfaller"</p>
<p>Reinvent the classic "Umfaller"</p>
12/7/2022
jever_fmcg07_bigbrands.svg
​
​
Creative Campaign Planning|Customer Journey
<p>Reinvent the classic "Umfaller"</p>
<p>Reinvent the classic "Umfaller"</p>
jever_fmcg07_bigbrands.svg
​
Creative Campaign Planning|Customer Journey
​
2023-04-28
brand-campaign-3
0
https://creativestrategy.florianavdic.de/?p=2493
0
39
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-3__trashed
​
​
0
0
64
4/28/2023
<p></p>
2495
Brand Reinvention
​
​
​
​
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
12/7/2022
4you.svg
​
​
Brand Audit|Workshop|Design Thinking|Brand Strategy
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
<p>4YOU neu starten: Durch Produkte, Marke und Marketing.</p>
4you.svg
​
Brand Audit|Workshop|Design Thinking|Brand Strategy
​
2023-04-28
brand-reinvention
0
https://creativestrategy.florianavdic.de/?p=2495
0
76
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-reinvention__trashed
​
​
0
0
3
4/28/2023
<p></p>
2496
Fairy Pen Ecosystem Prototype
​
​
​
​
<p>Schreibenlernen x Fun</p>
<p>Schreibenlernen x Fun</p>
12/7/2022
​
​
​
​
​
​
<p>Schreibenlernen x Fun</p>
<p>Schreibenlernen x Fun</p>
​
​
​
​
​
​
2023-04-28
fairy-pen-ecosystem-prototype
0
https://creativestrategy.florianavdic.de/?p=2496
0
74
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
fairy-pen-ecosystem-prototype__trashed
​
​
0
0
99
4/28/2023
<p></p>
2498
Brand Launch
​
​
​
​
​
​
12/7/2022
cokelife.svg
​
​
Communication Planning|Brand Strategy
​
​
cokelife.svg
​
Creative Planning|Integrated Campaign|Communication Planning|Brand Strategy|Custom Research
​
2023-04-28
brand-launch
0
https://creativestrategy.florianavdic.de/?p=2498
0
42
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-launch__trashed
​
​
0
0
67
4/28/2023
<p></p>
2500
"Play" Reinvent Brand
​
​
​
​
<p>Reinvent play to reinvent the brand</p>
<p>Reinvent play to reinvent the brand</p>
12/7/2022
fanta_fmcg03-bigbrands.svg
​
​
Brand Reinvention|Manifesto|Brand Strategy
<p>Reinvent play to reinvent the brand</p>
<p>Reinvent play to reinvent the brand</p>
fanta_fmcg03-bigbrands.svg
​
Brand Reinvention|Manifesto|Brand Strategy
​
2023-04-28
play-reinvent-brand
0
https://creativestrategy.florianavdic.de/?p=2500
0
46
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
play-reinvent-brand__trashed
​
​
0
0
71
4/28/2023
<p></p>
2503
Digital Innovation ft. Google Zoo
​
​
​
​
<p>Value Creation from the brand</p>
<p>Value Creation from the brand</p>
12/7/2022
vodafone_media-comms-telco_bigbrands.svg|Google Zoo Agency
|
​
Product innovation
<p>Value Creation from the brand</p>
<p>Value Creation from the brand</p>
vodafone_media-comms-telco_bigbrands.svg|Google Zoo Agency
​
Product innovation|Digital Customer Experiences|Service Design|Creative Strategy|Creative Springboards|Co-Creation Sessions
​
2023-04-28
digital-innovation-ft-google-zoo
0
https://creativestrategy.florianavdic.de/?p=2503
0
47
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
digital-innovation-ft-google-zoo__trashed
​
​
0
0
72
4/28/2023
<p></p>
2505
Brand& Comnmunication
​
​
​
​
​
​
12/7/2022
allianz_bigbrands.svg
​
​
Pitch
​
​
allianz_bigbrands.svg
​
Pitch
​
2023-04-28
brand-comnmunication
0
https://creativestrategy.florianavdic.de/?p=2505
0
83
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-comnmunication__trashed
​
​
0
0
18
4/28/2023
<p></p>
2507
Stadia Creative Launch Strategy
​
​
​
​
<p>Communicate the innovation in gaming: from console to cloud</p>
<p>Communicate the innovation in gaming: from console to cloud</p>
12/7/2022
Property 1=stadia.svg
​
​
Messaging Architecture|Positioning
<p>Communicate the innovation in gaming: from console to cloud</p>
<p>Communicate the innovation in gaming: from console to cloud</p>
Property 1=stadia.svg
​
Messaging Architecture|Positioning
​
2023-04-28
creative-launch-strategy
0
https://creativestrategy.florianavdic.de/?p=2507
0
49
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
creative-launch-strategy__trashed
​
​
0
0
74
4/28/2023
<p></p>
2509
Brand Strategy & Campaigns
​
​
​
​
<p>Kisses, new, better, nicer</p>
<p>Kisses, new, better, nicer</p>
12/7/2022
mezzomix_fmcg02_bigbrands.svg
​
​
​
<p>Kisses, new, better, nicer</p>
<p>Kisses, new, better, nicer</p>
mezzomix_fmcg02_bigbrands.svg
​
​
​
2023-04-28
brand-strategy-campaigns
0
https://creativestrategy.florianavdic.de/?p=2509
0
35
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-strategy-campaigns__trashed
​
​
0
0
60
4/28/2023
<p></p>
2511
Employer Branding Campaign
​
​
​
​
<p>Employer branding</p>
<p>Employer branding</p>
12/7/2022
siemens_tech_bigbrands.svg
​
​
​
<p>Employer branding</p>
<p>Employer branding</p>
siemens_tech_bigbrands.svg
​
​
​
2023-04-28
employer-branding-campaign
0
https://creativestrategy.florianavdic.de/?p=2511
0
85
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
employer-branding-campaign__trashed
​
​
0
0
22
4/28/2023
<p></p>
2513
Campaign & Content
​
​
​
​
​
​
12/7/2022
arrow.svg
​
​
​
​
​
arrow.svg
​
​
​
2023-04-28
campaign-content
0
https://creativestrategy.florianavdic.de/?p=2513
0
63
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
campaign-content__trashed
​
​
0
0
88
4/28/2023
<p></p>
2515
Audit An Average Brand
​
​
​
​
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
12/7/2022
porsche.svg
​
​
Business Analysis|Pitch|Brand Strategy
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
<p>Enable Porsche to move from average to Poprsche level - in digital comms</p>
porsche.svg
​
Business Analysis|Pitch|Brand Strategy
​
2023-04-28
audit-an-average-brand
0
https://creativestrategy.florianavdic.de/?p=2515
0
65
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
audit-an-average-brand__trashed
​
​
0
0
90
4/28/2023
<p></p>
2517
Campaign
​
​
​
​
<p>Campaign</p>
<p>Campaign</p>
12/7/2022
adelholzener.svg
​
​
Brand Strategy|Creative Planning|Integrated Campaign
<p>Campaign</p>
<p>Campaign</p>
adelholzener.svg
​
Brand Strategy|Creative Planning|Integrated Campaign
​
2023-04-28
campaign
0
https://creativestrategy.florianavdic.de/?p=2517
0
40
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
campaign__trashed
​
​
0
0
65
4/28/2023
<p></p>
2518
Dynamo New Business Value Proposition
​
​
​
​
​
​
12/7/2022
​
​
​
​
​
Business Design|Value Proposition Design
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
dynamo-new-business-value-proposition
​
​
0
0
68
4/28/2023
<p></p>
2520
Content & Social Media
​
​
​
​
​
​
12/7/2022
amex.svg
​
​
Digital Strategy|Content Marketing
​
​
amex.svg
​
Digital Strategy|Content Marketing
​
2023-04-28
content-social-media
0
https://creativestrategy.florianavdic.de/?p=2520
0
44
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-social-media__trashed
​
​
0
0
69
4/28/2023
<p></p>
2521
Global Social Media Marketing & Ops
​
​
​
​
<p>Manage global social media &amp; drive content Strategy</p>
<p>Manage global social media &amp; drive content Strategy</p>
12/7/2022
nescafe_fmcg04_bigbrands.svg
​
​
Social Media
<p>Manage global social media &amp; drive content Strategy</p>
<p>Manage global social media &amp; drive content Strategy</p>
nescafe_fmcg04_bigbrands.svg
​
Social Media
​
2023-04-28
global-social-media-marketing-ops
0
https://creativestrategy.florianavdic.de/?p=2521
0
20
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
global-social-media-marketing-ops__trashed
​
​
0
0
39
4/28/2023
<p></p>
2523
Brand Launch
​
​
​
​
<p>Brand Launch </p>
<p>Brand Launch </p>
12/7/2022
fantaklassik.svg
​
​
Brand Strategy|Creative Planning
<p>Brand Launch </p>
<p>Brand Launch </p>
fantaklassik.svg
​
Brand Strategy|Creative Planning
​
2023-04-28
brand-launch-2
0
https://creativestrategy.florianavdic.de/?p=2523
0
21
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-launch-2__trashed
​
​
0
0
41
4/28/2023
<p></p>
2525
Corporate & Brand Purpose
​
​
​
​
<p>Corporate &amp; Brand Purpose</p>
<p>Corporate &amp; Brand Purpose</p>
12/7/2022
enbw_energy.svg
​
​
Brand Purpose|Company Purpose
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
corporate-brand-purpose
​
​
0
0
43
4/28/2023
<p></p>
2527
Personal Purpose & Brand Building
​
​
​
​
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
12/7/2022
oezil_fashion-lifestyle_smallbrands.svg
​
​
Personal Brand Building
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
​
oezil_fashion-lifestyle_smallbrands.svg
​
Personal Brand Building
​
2023-04-28
personal-purpose-brand-building
0
https://creativestrategy.florianavdic.de/?p=2527
0
23
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
personal-purpose-brand-building__trashed
​
​
0
0
45
4/28/2023
<p></p>
2530
Pitches & Presentations
​
​
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
Group 48095792.svg|symbols_2-9.svg
|
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
Group 48095792.svg|symbols_2-9.svg
​
​
​
2023-04-28
pitches-presentations
0
https://creativestrategy.florianavdic.de/?p=2530
0
50
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
pitches-presentations__trashed
​
​
0
0
75
4/28/2023
<p></p>
2532
Fasion Upcycling Startup
​
​
​
​
<p>Make Upcycling the fashion choice #1 </p>
<p>Make Upcycling the fashion choice #1 </p>
12/7/2022
Property 1=caselogo_, Property 2=thimbl_fashion-lifestyle_entrepreneur.svg
​
​
Communication Planning|Business Design
<p>Make Upcycling the fashion choice #1 </p>
<p>Make Upcycling the fashion choice #1 </p>
Property 1=caselogo_, Property 2=thimbl_fashion-lifestyle_entrepreneur.svg
​
Communication Planning|Business Design
​
2023-04-28
fasion-upcycling-startup
0
https://creativestrategy.florianavdic.de/?p=2532
0
24
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
fasion-upcycling-startup__trashed
​
​
0
0
47
4/28/2023
<p></p>
2533
Trade Fair Activation
​
​
​
​
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
12/7/2022
annu_fashion-lifestyle-entrepreneur.svg
​
​
Marketing operations|B2B comms|Brand Strategy
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
<p>Capture the 35 most stylish opticians and present the product way before the company feels ready </p>
annu_fashion-lifestyle-entrepreneur.svg
​
Marketing operations|B2B comms|Brand Strategy
​
2023-04-28
trade-fair-activation
0
https://creativestrategy.florianavdic.de/?p=2533
0
25
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
trade-fair-activation__trashed
​
​
0
0
49
4/28/2023
<p></p>
2534
Capaigns & Spielplatzinitiativen
​
​
​
​
<p>Activation campaign</p>
<p>Activation campaign</p>
12/7/2022
fanta_fmcg03-bigbrands.svg
​
​
Integrated Campaign
<p>Activation campaign</p>
<p>Activation campaign</p>
fanta_fmcg03-bigbrands.svg
​
Integrated Campaign
​
2023-04-28
capaigns-spielplatzinitiativen
0
https://creativestrategy.florianavdic.de/?p=2534
0
27
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
capaigns-spielplatzinitiativen__trashed
​
​
0
0
52
4/28/2023
<p></p>
2536
ERGO Brand Driven Digital Transformation
​
​
​
​
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
12/7/2022
ergo_bigbrands.svg
​
​
Coaching|Program Design|Brand Strategy &amp; Redesign|Organisation Transformation|Marketing operations|Design Thinking
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
<p>A lucrative, but probably useless brand strategy project turned into a game-changing change project. 12 weeks of intense cross-functional co-creation to redesign the Marketing organisation for a new brand era.</p>
ergo_bigbrands.svg
​
Coaching|Program Design|Brand Strategy &amp; Redesign|Organisation Transformation|Marketing operations|Design Thinking
​
2023-04-28
brand-driven-digital-transformation
0
https://creativestrategy.florianavdic.de/?p=2536
0
29
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
brand-driven-digital-transformation__trashed
​
​
0
0
54
4/28/2023
<p></p>
2537
Pheely Happiness as Brand Experience
​
​
​
​
<p>Emotion per Wearable kommunzieren</p>
<p>Emotion per Wearable kommunzieren</p>
12/7/2022
coca-cola-round.svg
​
​
Product innovation|Brand Strategy
<p>Emotion per Wearable kommunzieren</p>
<p>Emotion per Wearable kommunzieren</p>
coca-cola-round.svg
​
Product innovation|Brand Strategy
​
2023-04-28
pheely-happiness-as-brand-experience
0
https://creativestrategy.florianavdic.de/?p=2537
0
30
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
pheely-happiness-as-brand-experience__trashed
​
​
0
0
55
4/28/2023
<p></p>
2538
Zeiss
​
​
​
​
​
​
12/7/2022
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2023-04-28
zeiss
0
https://creativestrategy.florianavdic.de/?p=2538
0
57
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
zeiss__trashed
​
​
0
0
82
4/28/2023
<p></p>
2539
Business Analysis
​
​
​
​
<p>From data to competitive edge driving connections.</p>
<p>From data to competitive edge driving connections.</p>
12/7/2022
star_animated.svg|symbols_2-27.svg
|
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
business-analysis
​
​
0
0
84
4/28/2023
<p></p>
2541
New Men Brand Strategy
​
​
​
​
<p>From toxic to something else with t, man</p>
<p>From toxic to something else with t, man</p>
12/7/2022
niveamen.svg
​
​
​
<p>From toxic to something else with t, man</p>
<p>From toxic to something else with t, man</p>
niveamen.svg
​
​
​
2023-04-28
new-men-brand-strategy
0
https://creativestrategy.florianavdic.de/?p=2541
0
32
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
new-men-brand-strategy__trashed
​
​
0
0
57
4/28/2023
<p></p>
2542
Brand & Campaign
​
​
​
​
​
​
12/7/2022
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-campaign-4
​
​
0
0
63
4/28/2023
<p></p>
2543
Friendship Day
​
​
​
​
<p>Establish Friendship Day</p>
<p>Establish Friendship Day</p>
12/7/2022
coca-cola-round.svg
​
​
Creative Planning|Integrated Campaign
<p>Establish Friendship Day</p>
<p>Establish Friendship Day</p>
coca-cola-round.svg
​
Creative Planning|Integrated Campaign
​
2023-04-28
friendship-day
0
https://creativestrategy.florianavdic.de/?p=2543
0
8
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
friendship-day__trashed
​
​
0
0
16
4/28/2023
<p></p>
2544
Zalando Brand Assessment
​
​
​
​
​
​
12/7/2022
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2023-04-28
zalando-brand-assessment
0
https://creativestrategy.florianavdic.de/?p=2544
0
19
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
zalando-brand-assessment__trashed
​
​
0
0
37
4/28/2023
<p></p>
2545
Do Happiness Brand Reinvention
​
​
​
​
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
12/7/2022
Coca-Cola
​
​
Product innovation
<p>Do Happiness - Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
<p>Next Level Brand for Coca-Cola.. from a feeling to an activity</p>
Coca-Cola
​
Brand Strategy|Global|Brand Purpose|Brand Reinvention
​
2023-04-28
do-happiness-brand-reinvention
0
https://creativestrategy.florianavdic.de/about-florian-avdic/case-studies/
0
9
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
do-happiness-brand-reinvention__trashed
​
​
0
0
19
4/28/2023
<p></p>
2547
Content Marketing at Scale Pitch
​
​
​
​
<p>Set up for Brand content at scale </p>
<p>Set up for Brand content at scale </p>
12/7/2022
mini_mobility05_bigbrands.svg
​
​
Content Marketing|Marketing operations|Brand Strategy
<p>Set up for Brand content at scale </p>
<p>Set up for Brand content at scale </p>
mini_mobility05_bigbrands.svg
​
Content Marketing|Marketing Operations|Brand Strategy|Marketing Technology|Content Strategy
​
2023-04-28
content-marketing-at-scale-pitch
0
https://creativestrategy.florianavdic.de/?p=2547
0
11
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
content-marketing-at-scale-pitch__trashed
​
​
0
0
23
4/28/2023
<p></p>
2549
Neubau "Brand Strategy"
​
​
​
​
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
12/7/2022
neubau_lifestyle-fashion_smallbrand.svg|alberta_health-tech_smallbrands.svg|wepowercare-website|alberta-claymockup|cover-slider-alberta|Untitled 2|Untitled 3|Untitled
|||||||
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
​
​
​
neubau_lifestyle-fashion_smallbrand.svg|alberta_health-tech_smallbrands.svg|wepowercare-website|alberta-claymockup|cover-slider-alberta|Untitled 2|Untitled 3|Untitled
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitchBrand Design|Brand Strategy|Co-Creation Workshops|Brand Strategy|Creative Strategy
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
start-up-brand-creative-strategy
​
​
0
0
27
4/28/2023
<p></p>
2552
Design Thinking Workshops & Coaching
​
​
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
12/7/2022
symbols_2-14.svg|process-animated-vio.svg
|
​
​
<p>From trying to compete to winning</p>
<p>From trying to compete to winning</p>
symbols_2-14.svg|process-animated-vio.svg
​
​
​
2023-04-28
design-thinking-workshops-coaching
0
https://creativestrategy.florianavdic.de/?p=2552
0
34
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
design-thinking-workshops-coaching__trashed
​
​
0
0
59
4/28/2023
<p></p>
2554
Communication Strategy
​
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
12/7/2022
symbols_2-37.svg
​
​
​
<p>From unmet need to new business.</p>
<p>From unmet need to new business.</p>
symbols_2-37.svg
​
​
​
2023-04-28
communication-strategy
0
https://creativestrategy.florianavdic.de/?p=2554
0
26
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
communication-strategy__trashed
​
​
0
0
51
4/28/2023
<p></p>
2555
Corporate Garage Innovation
​
​
​
​
<p>Technology opening happiness</p>
<p>Technology opening happiness</p>
12/7/2022
coca-cola-round.svg|Coca-Cola
|
​
Product innovation
<p>Technology opening happiness</p>
<p>Technology opening happiness</p>
coca-cola-round.svg|Coca-Cola
​
Product innovation
​
2023-04-28
corporate-garage-innovation
0
https://creativestrategy.florianavdic.de/?p=2555
0
28
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
corporate-garage-innovation__trashed
​
​
0
0
53
4/28/2023
<p></p>
2557
Lighning Brand Strategy
​
​
​
​
<p>The power of light, into the world</p>
<p>The power of light, into the world</p>
12/7/2022
philips_bigbrands.svg
​
​
​
<p>The power of light, into the world</p>
<p>The power of light, into the world</p>
philips_bigbrands.svg
​
​
​
2023-04-28
lighning-brand-strategy
0
https://creativestrategy.florianavdic.de/?p=2557
0
31
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
lighning-brand-strategy__trashed
​
​
0
0
56
4/28/2023
<p></p>
2558
Brand Image
​
​
​
​
<p>Brand &amp; Marketing Campaign</p>
<p>Brand &amp; Marketing Campaign</p>
12/7/2022
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
brand-image
​
​
0
0
58
4/28/2023
<p></p>
2560
"Viel Spaß da draußen" Community
​
​
​
​
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
12/7/2022
jeverfun.svg
​
​
Commmunity Building
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
<p>Enable Jever Fun to connect with the people by providing purpose &amp; community</p>
jeverfun.svg
​
Commmunity Building
​
2023-04-28
viel-spass-da-draussen-community
0
https://creativestrategy.florianavdic.de/?p=2560
0
18
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
viel-spass-da-draussen-community__trashed
​
​
0
0
35
4/28/2023
<p></p>
2562
Purpose & Brand Activation
​
​
​
​
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
12/7/2022
innogy_energy.svg
​
​
Employee activation|Design Thinking
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
<p>We activated innogy&rsquo;s brand values - from simple to radical; with a tailored innovation program to activate brand strategy</p>
innogy_energy.svg
​
Brand Purpose|Employee activation|Design Thinking
​
2023-04-28
purpose-brand-activation
0
https://creativestrategy.florianavdic.de/?p=2562
0
36
post@florianavdic.de
​
1
​
2022-12-07
​
​
​
​
1
post@florianavdic.de
​
​
purpose-brand-activation__trashed
​
​
0
0
61
4/28/2023
<p></p>
2665
dadads
​
​
​
​
​
​
12/29/2022
auge_menu-animated
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
2
ftavdic@gmail.com
​
​
dadads
​
​
0
0
21
4/28/2023
<p></p>
2924
Power to Care Startup Brand Building
​
​
​
​
​
​
4/16/2023
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
__trashed
​
​
0
0
14
4/28/2023
<p></p>
2962
Brand Building
​
​
​
​
​
​
4/16/2023
productoffers03
​
​
Brand Purpose|Brand Strategy
​
​
productoffers03
​
Brand Purpose|Brand Strategy
​
2023-04-28
brand-building
0
https://creativestrategy.florianavdic.de/?p=2962
0
15
post@florianavdic.de
​
1
​
2023-04-16
​
​
​
​
1
post@florianavdic.de
​
​
brand-building__trashed
​
​
0
0
30
4/28/2023
<p></p>
2970
Creative Planning
​
​
​
​
​
​
4/16/2023
productoffers02
​
​
​
​
​
productoffers02
​
​
​
2023-04-28
creative-planning
0
https://creativestrategy.florianavdic.de/?p=2970
0
12
post@florianavdic.de
​
1
​
2023-04-16
​
​
​
​
1
post@florianavdic.de
​
​
creative-planning__trashed
​
​
0
0
25
4/28/2023
<p></p>
2983
Melitta ERA
​
​
​
​
​
​
4/17/2023
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
||||||||||||
​
​
<p>Modern luxury positioning of a super premium coffee machine - </p>
<p>Personal brand for one of the most iconic German football players &amp;cultural figures</p>
era-keyvisual_square-square|era_instastory02|era-brand positionings-4-3|era-brand positionings-4-3-1|era-customerjobs-4-3|era-how i worked 1|era-keyvisual2_square-square|era-resultoverview-square|era-what- competitor-4-3|google chromebook insta|era_insta_onepager|era_instastory00|era_instastory01
​
Value Proposition Design|Brand Strategy|Competitor Benchmark|Jobs to be done Mapping
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
melitta-era
​
​
0
0
11
5/12/2023
<p></p>
2997
IT-Labs "Alberta" Start up Brand &amp; Creative Strategy Copy
​
​
​
​
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
4/17/2023
cover-slider-alberta
​
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
<p>Power care poster - Empowering a startup to power the Care sector // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
<p>Building a startup product brand to win the Homecare market. // Maximale Brand Power f&uuml;r ein junges Startup - Help a start up to transform Homecare: Power to Care</p>
cover-slider-alberta
​
Startup|Brand Purpose|Value Proposition Design|Storytelling|Naming|Communication Concept|Sales pitch
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
1
post@florianavdic.de
​
​
start-up-brand-creative-strategy-copy
​
​
0
0
32
4/28/2023
<p></p>
2999
EnBW x Yello Purpose Design
​
​
​
​
​
​
4/17/2023
enbwyello-cover|enbwyello-work1|enbwyello-work1Facebook post - 1|Rectangle|enbw-analyse
||||
​
Purpose Provocation|Brand Strategy
​
​
enbwyello-cover|enbwyello-work1|enbwyello-work1Facebook post - 1|Rectangle|enbw-analyse
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Purpose Provocation|Brand Strategy|Corporate Purpose|Brand Purpose|Agile Project|Workshop Program
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post@florianavdic.de
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copy
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8
5/12/2023
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3005
Google Assistant Market Launch
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4/17/2023
googleassistant_180x-card_19jpg2
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Creative Strategy|Creative Planning|
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post@florianavdic.de
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google-assistant
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5
5/21/2023
<p></p>
3035
Title Template
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4/28/2023
karlkalrlo_180x-card_15jpg2
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post@florianavdic.de
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title-template-2
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12
5/12/2023
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3670
Melitta ERA
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4/17/2023
era-keyvisual_square-square
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post@florianavdic.de
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__trashed-4
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17
4/28/2023
<p></p>
3678
Copy Title Case Template
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4/28/2023
cropped-Default-1.png
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2
ftavdic@gmail.com
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copy-title-case-template
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103
4/28/2023
<p></p>
3679
Copy Title Service Template
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4/28/2023
Minimize_yellow
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2
ftavdic@gmail.com
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copy-title-service-template
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102
4/28/2023
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3680
Title
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4/28/2023
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2
ftavdic@gmail.com
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title
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101
4/28/2023
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7178
Project Journal
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4/29/2023
cropped-Default-1.png
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2
ftavdic@gmail.com
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project-journal
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4/29/2023
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