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Strategic Focus
Market Categories
Strategy outputs and skills applied
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Alberta Brand Building
Building a Startup Brand to Win the Homecare Market.
Karl Karlo Brand Strategy
Value Proposition and Brand Strategy to enter the competitive snack market
Süddeutsche Zeitung Brand Campaign
Creative Strategy for Brand Campaign
EnBW & Yello Joint Purpose
Purpose Design and Activation for Yello and mothership EnBW.
Neubau Brand Strategy
Brand strategy
Melitta ERA Brand Strategy
Value Proposition & Positioning for a Premium Coffee System.
Google Assistant Launch Campaign
Creative Strategy for Google Assistant's European Market Entry.
Coca-Cola Strategy
Creative Strategy Lead Across Portfolio for Germany & EMEA Projects from pitch to everyday.
Annu Startup Marketing
Building and Operating a B2B2C Brand
ERGO Brand Repositioning
Brand Strategy through a Company-Wide Transformation & Change Program.
Nescafé Product Innovation
Connected Coffee x Nescafé
innogy Brand Activation
Activating & Involving employees for the new innogy brand.
Thimbl Fashion Upcycling Startup
Co-Founding a Fashion Upcycling Service Startup to capture a billion Euro market opportunity and safe the world from Fashion.
Mesut Özil Brand Building
Personal Purpose & Brand Building x Mesut Özil
Alberta Brand Building
We turned an innovative service product into a strong brand enabling the ambitious tech startup to transform the category.
My Role
I led the Brand Building process from research to identity and strategy design including a creative vision up to the naming, visual and verbal manifestos, and pitch decks and product feature concepts. I drove close collaboration with the founder and the entire team, helped create employee enthusiasm and activate the brand throug VC and B2B focused Brand Storytelling & other Brand Experience Prototypes.
Project Results
More leads and more attention in sales contexts.
Better access to external fundings.
Improved sales success.
Strategic Focus
Brand Strategy
Market Categories
Homecare
Tech
Project Company Type
Startup
Project
Alberta Brand Building
Agency
Strategy outputs and skills applied
Communication Concepts, Value Proposition Design, Purpose Design, Naming, Storytelling, Messaging, Sales pitch, Pitch Presentation, Storytelling, Creative Vision, Creative Direction, Brand Guidelines, Brand Positioning, Brand Story, Qualitative Research, User Interviews, Employee Interviews, Quantitative Research, Market Research, Cultural Trend Mapping, Uncover Unmet Needs, Brand Activation, Brand Manifesto, Design Thinking Support, Creative Briefs, Category insights,
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