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Florian Avdic Strategy Portfolio
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How I work and deliver strategy


My strategy principles: 3 imperatives and 4 shoulds

Good strategy

The imperatives of my strategic work are simple: It must be Useful. Intelligent. And actionable.
If that’s not the case, don’t pay me.

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Definition of good strategy.

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Game-changing, disruptive, genius etc. etc. all those attributes come next. And believe me: most of the times I go there, too.

Should next: 4 valueable principles.

The best possible strategic work is also: Transformative. Joyful. Venturing. For good.


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How I work (1)




Useful first: Strategy as a service

Strategy is not art. It’s a job. And it has a job. It serves. Your business. Whatever that may be: a business ambition, a Marketing objective, a personal goal, a project milestone... strategy is a service Look at it this way and strategy seems to be a service... ​Actually, strategy is a service.
My strategy helps you realise your goals. Faster. Better. And easier.
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How I work (...)

Approach, specials and tool

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