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car2go case ai generated

Marketing Pitch for Car2Go - Boosting People's Freedom

Car2Go is a car-sharing service that aimed to reactivate its existing customer base and increase usage frequency. The company's

marketing strategy⁠

focused on boosting people's freedom through gamification,

loyalty programs⁠

, platform partnerships, and personalized messaging. Car2Go positioned itself as a platform for people to connect, flourish and see the world in quirky ways.

The key messaging was "boosting people's freedom," with the car as the main touchpoint. The company added value layers inside, around, and in the cloud. To gain insights into customers' behavior, Car2Go conducted surveys and interviews in five cities, incorporating

gamification strategies⁠

and nudges to encourage users to rent more frequently.

Car2Go leveraged the power of its platform by partnering with retailers to boost their customer bases. The company also explored new features such as geofencing technology, hotspots, music, and news to make the cars more useful when not in use.

The company's tonality focused on boosting people's freedom and making mobility a fun and quirky experience. The marketing pitch aimed to create a unique brand experience that resonated with its customers.

Case Study: Car2Go - Boosting People's Freedom

Car2Go is a car-sharing service that allows users to rent cars for short trips and return them to any designated parking spot. The company was facing a challenge in reactivating its existing customer base and increasing usage frequency. Additionally, the company wanted to position itself as a platform for people to connect, flourish, and see the world in quirky ways.

To address these challenges, Car2Go developed a

marketing strategy⁠

with the key messaging of "boosting people's freedom." The strategy aimed to make people think about mobility as a set of playing cards, with Car2Go as the trump. The company added value layers inside, around, and in the cloud, starting with the car as the main touchpoint.

To gain insights into customers' behavior, Car2Go conducted surveys and interviews in five cities. They discovered that car owners called sharers things like "amorphous mass" and "swarm". To address this, the company developed a

gamification strategy⁠

that used nudges to encourage users to rent more frequently.

Additionally, Car2Go analyzed

mobility behavior⁠

and found that people looked for ways to get free minutes and were happy to do things for it. The company incorporated this insight into its

loyalty program⁠

, offering rewards for completing tasks and earning free minutes.

Car2Go also leveraged the power of its platform by partnering with retailers to boost their customer bases. The company recognized that desire works through big ideals, and it conducted extensive research to understand this concept.

To create a unique brand experience, Car2Go launched a city discovery event where 200

smart cars⁠

were parked in the city center. The event showcased the company's commitment to making people flourish and connect with quirky experiences.

To further engage customers, Car2Go added geofencing technology to its cars, allowing them to communicate with customers through personalized messages. The company also explored new features such as hotspots, music, and news to make the cars more useful when not in use.

Finally, Car2Go recognized the importance of defining its tonality and used it consistently across all touchpoints. The company focused on boosting people's freedom and making mobility a fun and quirky experience.

In summary, Car2Go's marketing strategy focused on boosting people's freedom through gamification,

loyalty programs⁠

, platform partnerships, city discovery events, and personalized messaging. The company positioned itself as a platform for people to connect, flourish, and see the world in quirky ways, creating a unique brand experience that resonated with its customers.

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old habits of owning waste potential today - as long as we do not adjust our behaviors we make living in society more stressful and have a hard time living up to our potential, let alone free

time's up for ego

darstellung fuer pitch - auf dem telefon

auszaehlung checken

newsletterkram bookndrive / car2go

emotionale begehrlichkeit durch haltung

(re)aktivierung von bestandskunden: mehr, haeufiger fahren

Key: make people think about mobility as a set of playing cards - car2go is the trump

add value layer - inside, around, cloud

start with the car as the main touchpoint

tensions: kristina input corp - vio - emails

perplexed by complexity

world full of waste(d) potential

voxpops

access and open

dokumentation

insight: car owners call sharers things like amorphe masse, swarm etc.

wettbewersanalyse

nutzungsverhalten: gamification / nudges / ogilvy change

car2go: boosting people's freedom

Car2go Mitfahrern 5 Städte Interviews Voxpops

insight: people (vielfliegerforum) do already look for ways to get free minutes and are happy to do things for it - some fun?

history lesen

anzapfen planners worldwide

quora

buch: hooked checken

insight: it's a real pain in the ass to check for scratches every time (you get into the car, log in and then have to get out again..)

check spanier

systems-thinking

insight: getting greeted delights (s-bahn bsp)

Car2go as platform - making people flourish / connect / see: quirky

best self summary - workshopstatus

Car2go as platform - making people flourish / connect / see: quirky

insight: people want to buy a car. get advice online. analyze their mobility behavior together with others. end up going with carsharing (which they did not consider before)

smart is not the same as car2go

idee: "retailer and carsharing companies partner to boost their customer base"

erklaerung, why desire works - big ideal research

links: artikel & science

kundeninfos checken

challenge: user/customer journey

kundenpotenziale - madrid

social listening praesen anschauen

podemos - junge linke parteien

idee: the car talks to you

BRAND-Z ANALYSE

Call the validator - Auto sehen, einsteigen, kurz warten. Los geht's

schicken: geofencing idee

brand / experience // brand into experience / experience into brand

launch needs no advertising. no bought media. car = media. kommunikation startet am auto (mobile). statt mediainvest mehr karren - zumindest fuer den start.

focus cities

discover city - launch event - 200 smarts stehen an einem platz > leute, verteilt sie, zeigt ihnen eure stadt

siemens / ibm -- ogilvy-kundenmarken-koops

don't forget car2go black

Car2go Staffelstab Zeit zurücklegen zum Auto gibt's zurück CarconnectionKIT

local network - a network of car2go people - a travel guide from locals to locals

antapfen stylus

every car a home - car2go nuetzlich machen, wenn die dinger rumstehen: hotspot, mucke hoeren, news, auf staedtetrip durchschnaufen..

talking car - die autos sind das gesicht der marke. jetzt bekommen sie mund (und ohren): walking by > "hi flo, wie geht's, alles gut?" / "hi flo, der club spielt morgen, nicht vergessen" / "hi flo, hier drin ist vielleicht ein easter egg versteckt" /// leave a message on the car

car2x - what can you add?

luebke interview verwursten

summary social lives of networked teens

southpark on sharing economy // owning / property

TONALITY DEFINIEREN!

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