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Customer Journey
Step 1: Define the journey
What situation are you trying to understand or improve? It’s often helpful to map this flow in a whiteboard tool like
.Step 2: Define the persona
Create a made up persona that represents the actual users who experience this situation. Check out Product School’s official Personas template for help creating detailed personas 👇
Step 3: Map the customer journey
Create a new column for each stage in the customer journey, with stage 1 being the first stage that happens chronologically. In each stage, list the steps the user goes through, how they feel, pain points they experience, and opportunities you spot.
💡 Tip: for easier typing, double click a cell, then click theicon to expand it.
Lens
Stage 1
Stage 3
Stage 4
Awareness
Website
Content Creation
Pitch
Sales deck
Demo
Demo
Opportunities
Pricing
Nurturing
There are no rows in this table
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