You’re living under a rock to deny AI is the future of where most industries are going.
But, with ChatGPT down most of the time for most of us, we’re looking for alternatives.
Why not look for alternatives that don’t require you to tell ChatGPT what to do?
Alternatives that are built for the one thing you keep using Chad for?
I’ve gone through 50+ tools and shortlisted a bunch. Used each one for a few hours and categorised them based on use case.
Analytics + Data testing
When it comes to data most markets have a small panic attack. You either don’t know the data, or there is so much data the sheer volume of it just crushes anyone else who isn’t sitting in GA 24/7.
It’s either so overwhelming you don’t know, or it’s just straight overwhelming.
AI can help with predictive models for new campaigns, real time alerts for trends and market shifts, and much better cross platform tracking. Not to mention A/B testing. What if you had A/B/C/D/E/F/G/H..... testing?
Oh, and reports. The reports can be so gooooooood.
- A/B/C/D/E/F/G/H testing at scale. Add to this one of the nicest experiment pipeline dashboards I’ve ever seen.
PR
PR is this crazy Wild West like place to me so I had to ask around for this one. Got some great suggestions. Most of this is to get people doing what people do best, ask great questions, report great stories. Try and get the AI to do the legwork part.
- Social listening, media monitoring and so good for monitoring trends. This is your trendjacking platform btw
Content Creation - Written
My baby. This is a hard one to put together due to the amount of people looking to “replace writers”. So, I’m going to give you the tools I’ve seen work to make writers better. To enable you to write.
- AI image upscaling. Sometimes your image is just too small. Here’s a great one for making them bigger and crisper.
Customer Support
Remember when chatbots were a thing? And not they’re mostly just a super expensive plugin. Turns out we were putting them in the wrong place. Move from home page to help page and they make a lot more sense.
AI can be the chatbot, manage conversations, or even be the AI voice (this one is weird).
- They have an AI powered help desk that’s pretty cool now. Worth checking out.
eCommerce
Because of the fast nature of eCommerce AI is everywhere. 81% of online retailers already use AI to boost holiday sales. Because ROI is so easily tied to bottomline AI in eCommerce has grown and evolved at lightning speeds.
From funnel optimisation to writing listings based on user history, forecasting and micro sales.
- Bet you didn’t know shopify had an AI part? You can create AI models to cover the buying cycle, look at cart abandonment's, churn rate, product optimisation...
All modern advertising runs on AI. It would be dumb to say otherwise. Humans just can’t compete. You still need humans to run the ads though.
Here’s how AI can help with that part - Finding new audiences, micro-targetting audiences, creating ads for them, adapting ads to audience preferences, managing spend and running the campaigns -
- Powerful ads optimisation algorithm across campaigns and most platforms
Sales
AI for sales has come a long way since basic software automations and moving a list for you at the end of the day.
It goes without saying Gong and Salesforce should be on this list, but here are a few you might not know about.
- Record one video and personalise it to scale outreach.
SEO
AI is coming to search. There’s no denying that. But, we can use AI to help with our own efforts. I’ve been doing it for years, because manually trying to work out search algorithms is insane.
- Been playing around with this one to add schema to posts. Really like this.
SMM
And, last but not least, my social peeps. AI is taking over our feeds, people talking about it, people telling us for 8th time today that we’re using ChatGPT wrong.
Here are some tools that I’ll never tell you you’re using them wrong. Pinky promise.
a Sprint focused SEO consultancy - Hit me up in the DM’s and we can chat about that.
two
I’ll be starting the first cohort in the Anti SEO SEO Club this year. If you’re new to SEO and content, I want to teach you how to do it properly. DM me “Anti SEO SEO Club” and I’ll put on the shortlist of first people
three (free!)
Lastly, and not least of all, actually might be the most helpful - I post on LinkedIn every weekday @1300 GMT. Follow me on there, shoot me a comment. I’m always around.