I’ve run cold outbound and watched it fail for reasons dashboards couldn’t explain.
I’ve built a hyperlocal college‑only community app that hit 100 paying users in the first month - and then shut it down because the unit economics didn’t make sense.
I’ve led the build of a full collective‑based work ecosystem on Coda, shipping a working MVP without writing a single production line of code.
I’ve worked with teams where we’ve pitched to investors, raised investment twice, been through thick and thin -watched one acquisition go through, and lived through a bankruptcy.
Between all of this, I’ve built and broken a lot.
The constant has been learning and evolving in public, and getting more honest each time about what truly creates leverage.