One-pager business model canvas

The business model canvas us a strategic management tool that enables you to understand, visualize and create a business model in a structured and simple manner using known building blocks.

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There are different types of templates for a business model canvas, but all of them helps you to describe the value proposition, infrastructure, customers and finances.

✌️ Value proposition: it is a clear statement that describes the value you promise to deliver to your customers post purchase. It’s ultimately what makes your product attractive to your ideal customer. A compelling value proposition meets three criteria:

It is specific in terms of the benefits to your customer.

It explains how do you attract the customers to the product.

It helps to understand why customers choose your product over the competitors.

🚀 Infrastructure: it describes the most important activities of the business, the key resources and partners.

Key activities: from the value proposition, you should synthesize the key activities you need to engage in to create the product, promote it and deliver it to the customers. It requires an analysis of the production process, distribution channels, customer relationship and revenue streams.

Key resources: there are the strategic resources and assets the business needs to create and deliver value to its target customers.

Key partnership: this is essentially a stakeholder analysis where you should identify with who you should collaborate to make a business a success.

👩‍🦱 Customer segments & relationships: these are the target customers who are likely to see value in your product. In this block you should identify the following:

Who the customers are and the most important audience for the business.

What the customers consider to be valuable about the product.

The different ways in which the customers can be segmented.

How customers feel about the product.

How you will interact, attract and retain the potential customer to the product

📣 Channels: these are the different ways that the product will be promoted, sold and delivered to the target market. This block should include information about the particular channels and an analysis if whether channels are likely to work as planned. The questions to take into consideration in this section are:

Which distribution channels work best for the business/product?

Are the channels congruent with the channels preferred by the customer?

What are the cost implications?

💰Finances: these are the sections where the entrepreneur needs to add information about the cost structure, the revenues stream.

Inicial startup cost: how much money it will take to launch the idea

Running cost: how much money would you spend in salaries, marketing and other cost?

Revenues streams: How will you make money? what does your business model look like=

Financing: How will you fund your idea?

Why use the business model canvas?

Easy to understand: this tool enables you to synthesize and present the information in a single page.

It allows collaboration: creating a business model is not a quick process. It involves knowledge from different areas or collaboration from team members who could work on it at the same time.

Focused: synthesizing multiple pieces of information in a one page document helps focusing on the most important points of the plan.

Customer focus: the model forces you to focus on the customers since everything goes around them.

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