Packaging

Packaging Scope


Goal
Create sustainable packaging that is either recyclable or compostable
Build sleek packaging that draws target consumers to the Hatch Stroller and make it stand out on shelves
Create easy to understand directions that empower parents and babies

In Scope
Details for Hatch Stroller packaging
Copy for set-up manual, packaging, and tags

Materials
Cardboard for box - tapeless
Corn-based styrofoam
"tissue paper" made from banana paper (compostable)

Dimensions
45 inches h x 36 inches w x 24 inches d

Out of Scope
Color decisions on product
Product specs
Product design elements

Inspiration


Power words from user study:
Rugged
Intelligent
Investment
Sustainable






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