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An inside look at Thumbtack's research archive
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This section includes tags that make it easier to filter the research archive. Hint: Pop open a row to see the studies that match that tag.
Quarter and year
0
Quarter + Year
Description
Count
1
2019 - Q3
July - September, 2019
5
2
2019 - Q4
October - December, 2019
1
3
2020 - Q1
January - March, 2020
5
4
2020 - Q2
April - June, 2020
3
There are no rows in this table
Research participants
0
Research participants
Description
Count
1
Customers
Customers that once used Thumbtack but are not currently active.
5
2
Internal
Agents (e.g. speaking on behalf of pros in a round table) or testing with employees
5
3
Pros
Customers who recently began using Thumbtack
4
There are no rows in this table

Keywords
1
Keyword
Description
Count
1
mobile
Anything related to our mobile experience
2
2
desktop
Anything related to our desktop experience
1
3
new user experience
Feedback and analysis around our new user experience (first 7 days in the product)
2
4
budget
How we’re allocating budget internally
1
5
messaging
Core value props, landing page messaging, email comms
5
6
user personas
Discussions with users to help build our user personas
4
7
competition
Feedback and analysis around the competitive landscape
1
8
product rollout
Post-launch studies after a new product is launched
3
9
learnability
How users learn to use the product
1
10
usability
The ease at which customers use the product
1
There are no rows in this table

Departments
1
Department
Description
Count
1
Category Management
Projects led by a Category Manager
2
2
Experience Research
Projects led by any of the Experience Researchers
5
3
PMM
Projects led by a Product Marketing Manager
2
4
Product design & writing
Projects led by a Product designer or Product writer
3
5
Product management
Projects led by a Product Manager
1
6
Product operations
Projects led by a Product Operations Manager/Coordinator
1
There are no rows in this table

Type of research
1
Type of research
Count
1
Mixed methods (both qual and quant)
2
2
Qualitative
9
3
Quantitative
3
There are no rows in this table

Purpose of research
1
Purpose of research
Description
Count
1
Foundational
Broad, exploratory research aimed at uncovering needs and opportunities
3
2
Generative
Narrowly focused research with the purpose of generating new ideas)
1
3
Evaluative
Testing new designs/concepts in prototype or final form with the purpose of evaluating them to make sure they're working for our customers and pros
10
There are no rows in this table

Methods
1
Method
Count
1
Benchmarking
0
2
Card sort
0
3
Contextual inquiry
1
4
Diad interviews
0
5
Diary study
1
6
Ethnography
0
7
Focus group
2
8
Framework as stimulus
0
9
Free-form text analysis
0
10
In-person interview
3
11
In-person prototype test
0
12
In-person usability test
0
13
Participatory design
0
14
Remote interview
9
15
Remote prototype test
0
16
Remote unmoderated test
0
17
Remote usability test
0
18
Site/app as stimulus
0
19
Survey
2
20
Tree testing
0
There are no rows in this table


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