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Full Research Archive

This is the full list of all research studies done across the company.
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Study name
View report
Study owner(s)
Date added
Brief description of learnings
Impact of this research
Link to research report
Quarter and year when the project was concluded
Participants
Keywords
Department
Type of research (Qual or Quant)
Purpose of research
Methods used
No. of people you sent the survey to
No. of survey respondents
No. of individual interviews
No. of participants in group sessions
View Count
1
GTM Study
PR
Polly Rose
BD
Buck Dubois
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q2
Customers
user personas
messaging
Experience Research
Qualitative
Evaluative
In-person interview
Focus group
6
16
4
2
Budget
FM
Felix Marlin
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q2
Internal
budget
PMM
Qualitative
Foundational
Remote interview
16
0
2
3
Design Sprint
PR
Polly Rose
JD
Joel Davis
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q2
Pros
mobile
user personas
Experience Research
Qualitative
Evaluative
Remote interview
7
0
1
4
New Leads
BD
Buck Dubois
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q1
Customers
competition
product rollout
Product design & writing
Mixed methods (both qual and quant)
Evaluative
Remote interview
Survey
234
32
6
0
5
Multi-Category Users
AC
Alan Chowansky
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q1
Internal
user personas
desktop
Category Management
Qualitative
Generative
Remote interview
12
0
6
Pricing + Positioning
AD
Adam Davis
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q1
Pros
messaging
PMM
Quantitative
Foundational
Focus group
0
24
1
7
Pricing + Positioning 2.0
PR
Polly Rose
LT
Lola Tseudonym
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q1
Customers
product rollout
Product operations
Quantitative
Evaluative
Remote interview
33
0
8
Product/Market Fit
LT
Lola Tseudonym
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2020 - Q1
Internal
messaging
usability
user personas
Category Management
Mixed methods (both qual and quant)
Evaluative
Remote interview
Survey
876
53
9
0
9
Core Experience
MM
Maria Marquis
AC
Alan Chowansky
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q4
Pros
learnability
Experience Research
Qualitative
Foundational
In-person interview
10
0
10
Post-Launch
BD
Buck Dubois
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q3
Customers
mobile
product rollout
Experience Research
Qualitative
Evaluative
Diary study
3,355
200
24
0
11
Experiment evaluation
FM
Felix Marlin
AC
Alan Chowansky
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q3
Internal
new user experience
Product design & writing
Quantitative
Evaluative
Remote interview
6
0
12
Landing Page User Testing
MM
Maria Marquis
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q3
Customers
messaging
Experience Research
Qualitative
Evaluative
Remote interview
Contextual inquiry
13
0
13
Onboarding Usability
BD
Buck Dubois
6/16/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q3
Internal
new user experience
Product design & writing
Qualitative
Evaluative
Remote interview
6
0
14
Internal Survey
MM
Maria Marquis
10/10/2020
Pros
Cons
Other notes
Decisions made
Actions taken
Experiments shipped
2019 - Q3
Pros
messaging
Product management
Qualitative
Evaluative
In-person interview
15
0
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14
Count
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