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Audience Research
NGO Worker
Overview
NGO (non-government organization) workers that KDLT associates with often fall into two main roles:
Advocacy community members around different development subjects, typically DC-based
Employees overseas of development projects similar to implementing partners
Key Traits
Key allies when navigating the political landscape of getting white house/congress buy-in on development initiatives
Want to be storytellers by showcasing the impacts of projects in order to ensure they continue
Research Artifacts
Persona
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