Module 3 Discussion Prompts

Crafting Impactful Narratives:

How does understanding your target audience help in crafting compelling storytelling narratives for non-profit campaigns?

Can you give an example of a non-profit campaign that effectively utilized emotional storytelling to drive engagement and action?

Why is it important for non-profit organizations to establish a clear brand identity on social media? How does it contribute to the success of their campaigns?

How can you ensure that your social media content remains authentic and aligned with your non-profit's values while still being engaging?

What strategies can non-profit organizations employ to encourage their audience to take meaningful actions, such as donating, volunteering, or advocating for their cause?

Creating Visually Appealing Graphics:

How do basic design principles like balance, contrast, alignment, and repetition contribute to the effectiveness of a social media graphic?

Can you explain the significance of color theory in creating graphics for social media? How can specific color choices impact the message and emotional response?

What considerations should you keep in mind when choosing typography for a social media graphic? How does typography affect readability and visual appeal?

Compare and contrast the use of infographics, GIFs, and videos as different types of visuals for social media. When might each type be most effective?

Why is photo editing and manipulation important for creating high-quality social media visuals? How can these techniques enhance the overall impact of your graphics?

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