Module 2 Quiz

Elizabeth Combs

Last edited 363 days ago by Elizabeth Combs

1. What is the primary benefit of using social media for non-profit organizations? a) Generating profits b) Creating a sense of mystery c) Connecting with the target audience d) Keeping information private

3. What is the first step in identifying the organization's unique value proposition? a) Setting goals b) Analyzing the competition c) Identifying the target audience d) Understanding what sets the organization apart

5. What is the main purpose of conducting market research for non-profit organizations? a) To increase competition b) To gather data for selling c) To understand the target audience's needs and preferences d) To increase ad spend

7. What is the importance of storytelling for non-profit organizations on social media? a) It makes the content boring b) It creates confusion c) It helps engage emotionally with the audience and showcase impact d) It's not relevant to non-profits

9. Which metric measures the number of unique individuals who have seen your ad? a) Click-through rate (CTR) b) Impressions c) Conversion rate d) Return on investment (ROI)

11. What should be the primary consideration when creating ad copy and visuals for social media advertising? a) Use the same content for every platform b) Create complex messages to impress the audience c) Highlight the value proposition and emotions associated with the organization d) Use any visuals as long as they are colorful

13. Which social media platform offers analytics tools like Facebook Ads Manager for tracking ad performance? a) Pinterest b) Snapchat c) Twitter d) Facebook

15. Which type of content encourages users to share their own experiences related to a cause? a) User-generated content (UGC) b) Organization-generated content (OGC) c) Shareable content (SC) d) Engaging content (EC)

17. What is the main goal of setting up conversion tracking for social media ads? a) To track the number of impressions b) To track the number of shares c) To track specific actions taken by users after clicking on ads d) To track the number of likes

19. What is the term for the percentage of people who clicked on your ad after seeing it? a) Reach b) Impressions c) Click-through rate (CTR) d) Conversion rate

2. Why is it important for non-profits to define their unique value proposition? a) To confuse their audience b) To blend in with other organizations c) To differentiate themselves and resonate with the audience d) To hide their mission

4. Which type of segmentation divides the audience based on lifestyle and values? a) Geographic segmentation b) Demographic segmentation c) Psychographic segmentation d) Behavioral segmentation

6. What is the key purpose of developing a consistent brand identity on social media platforms? a) To confuse the audience b) To have different visuals on each platform c) To build recognition, trust, and authenticity d) To use multiple tones of voice

8. What is the term for a prompt that encourages users to take a specific action, such as making a donation or signing a petition? a) Call-to-action (CTA) b) Call-for-help (CFH) c) Call-for-friends (CFF) d) Call-for-money (CFM)

10. Why is A/B testing important for social media advertising campaigns? a) It confuses the audience b) It saves money on ad spend c) It helps identify which ad variations are most effective d) It increases the reach of the campaign

12. Which step comes after setting specific goals for social media campaigns? a) Crafting ad copy and visuals b) Defining the target audience c) Creating buyer personas d) Setting up tracking

14. What is the key purpose of analyzing ad performance data? a) To make the data confusing b) To track the number of clicks on ads c) To refine strategies and identify areas for improvement d) To hide the data from stakeholders

16. Which type of segmentation divides the audience based on their past actions or behaviors? a) Geographic segmentation b) Demographic segmentation c) Psychographic segmentation d) Behavioral segmentation

18. Why is it important for non-profits to analyze and optimize their social media advertising campaigns? a) It's not necessary for non-profits b) To increase competition among other organizations c) To drive engagement and achieve better results d) To confuse the audience

20. How does social media advertising help non-profit organizations drive impact? a) By increasing profits b) By connecting with the wrong audience c) By reaching a wider audience and achieving their goals d) By making their cause confusing

Answers: 1. c) Connecting with the target audience 2. c) To differentiate themselves and resonate with the audience 3. d) Understanding what sets the organization apart 4. c) Psychographic segmentation 5. c) To understand the target audience's needs and preferences 6. c) To build recognition, trust, and authenticity 7. c) It helps engage emotionally with the audience and showcase impact 8. a) Call-to-action (CTA) 9. b) Impressions 10. c) It helps identify which ad variations are most effective 11. c) Highlight the value proposition and emotions associated with the organization 12. d) Setting up tracking 13. d) Facebook 14. c) To refine strategies and identify areas for improvement 15. a) User-generated content (UGC) 16. d) Behavioral segmentation 17. c) To track specific actions taken by users after clicking on ads 18. c) To drive engagement and achieve better results 19. c) Click-through rate (CTR) 20. c) By reaching a wider audience and achieving their goals

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.