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Referral Program Blueprint

Brought to you by Botanical

Referral marketing is one of the most potent forms of organic growth. People are four times more likely to purchase a product when referred by a friend. In this blueprint, we'll outline a strategy to set up a successful referral program that turns your loyal customers into brand advocates.

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Key Elements of a Referral Program:

Incentive Structure: Determine the rewards for both the referrer and the referred.

Clear CTA: Make it easy for customers to understand and participate.

Tracking Mechanism: Monitor the success rate of referrals.

Promotion: Ensure your referral program is visible and top-of-mind for customers.

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Step-by-Step Guide to Building Your Referral Program:

Determine the Incentive:

Decide on what the referrer and the referred will receive (e.g., discounts, free products, cash back).

Ensure that the reward is compelling enough to motivate action.

Set Up a Clear CTA:

Create a straightforward and concise call-to-action.

Example: "Refer a friend and you both get $10 off!"

Implement a Tracking System:

Use software or tools that track referral links and reward distribution.

Monitor and adjust based on the data to optimize the program.

Promote Your Program:

Highlight the program on your website, emails, and social media channels.

Consider using dedicated marketing campaigns to boost awareness.

Regularly Review & Optimize:

Gather feedback from participants.

Adjust and improve based on the program’s performance data and feedback.

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Referral Program Blueprint Table

Referral Program Blueprint Table

Component

Your Input

Incentive for Referrer

Incentive for Referred

CTA Design & Copy

Tracking Tool

Promotion Channels

There are no rows in this table

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Additional Resources:

Books:

Referral Engine: Teaching Your Business to Market Itself by John Jantsch.

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger.

Videos:

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The Power of Referral Marketing⁠

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Building a Referral Program from Scratch⁠

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If you found this resource helpful and you are ready to growth your business through a systematic approach - schedule a call with us now.

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Let's Talk Growth

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Growth, Naturally.

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