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Positioning Statement Workshop

Brought to you by Botanical
Positioning your brand effectively is akin to finding its true north in a bustling market. A clear, concise positioning statement acts as a compass, guiding your marketing efforts and ensuring every stakeholder understands what your brand stands for. In this workshop, we'll help you craft a robust positioning statement that resonates with your audience and sets you apart from the competition.
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Components of a Positioning Statement:

Target Audience: Who are you addressing?
Brand Promise: What unique value do you bring?
Frame of Reference: In which category does your brand compete?
Differentiators: Why should your audience choose you over others?
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Step-by-Step Guide to Crafting Your Positioning Statement:

Define Your Target Audience:
Identify demographics, psychographics, and behavior.
Example: Millennial tech enthusiasts.
Outline Your Brand Promise:
Summarize the primary benefit your product or service offers.
Example: Cutting-edge technology that simplifies daily tasks.
Determine Your Frame of Reference:
Specify the market or category in which your product/service competes.
Example: In the smart home device market.
Highlight Your Differentiators:
What makes your offering unique or superior to competitors?
Example: Integrating AI to predict user behavior.
Combine the Components:
Format: For [Target Audience], [Brand Name] is the [Brand Promise] in [Frame of Reference] because [Differentiators].
Using the examples above: For millennial tech enthusiasts, Brand X is the cutting-edge technology that simplifies daily tasks in the smart home device market by integrating AI to predict user behavior.
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Positioning Statement Workshop Table:

Table 1
0
Target Audience
Your Input
1
Brand Promise
​
2
Frame of Reference
​
3
Differentiators
​
4
Final Statement
For [Target Audience], [Brand Name] is...
There are no rows in this table
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Additional Resources:

Books:
Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
Building Strong Brands by David A. Aaker.
Videos:
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The Art of Positioning in Branding
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How to Craft a Powerful Brand Positioning Statement
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If you found this resource helpful and you are ready to growth your business through a systematic approach - schedule a call with us now.

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Let's Talk Growth
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Growth, Naturally.

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