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Positioning Statement Workshop

Brought to you by Botanical
Positioning your brand effectively is akin to finding its true north in a bustling market. A clear, concise positioning statement acts as a compass, guiding your marketing efforts and ensuring every stakeholder understands what your brand stands for. In this workshop, we'll help you craft a robust positioning statement that resonates with your audience and sets you apart from the competition.

Components of a Positioning Statement:

Target Audience: Who are you addressing?
Brand Promise: What unique value do you bring?
Frame of Reference: In which category does your brand compete?
Differentiators: Why should your audience choose you over others?

Step-by-Step Guide to Crafting Your Positioning Statement:

Define Your Target Audience:
Identify demographics, psychographics, and behavior.
Example: Millennial tech enthusiasts.
Outline Your Brand Promise:
Summarize the primary benefit your product or service offers.
Example: Cutting-edge technology that simplifies daily tasks.
Determine Your Frame of Reference:
Specify the market or category in which your product/service competes.
Example: In the smart home device market.
Highlight Your Differentiators:
What makes your offering unique or superior to competitors?
Example: Integrating AI to predict user behavior.
Combine the Components:
Format: For [Target Audience], [Brand Name] is the [Brand Promise] in [Frame of Reference] because [Differentiators].
Using the examples above: For millennial tech enthusiasts, Brand X is the cutting-edge technology that simplifies daily tasks in the smart home device market by integrating AI to predict user behavior.

Positioning Statement Workshop Table:

Table 1
Target Audience
Your Input
Brand Promise
Frame of Reference
Final Statement
For [Target Audience], [Brand Name] is...
There are no rows in this table

Additional Resources:

Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
Building Strong Brands by David A. Aaker.

If you found this resource helpful and you are ready to growth your business through a systematic approach - schedule a call with us now.

Growth, Naturally.

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